The probability that the random surfer visits a page is its PageRank. And, the d damping factor is the probability at each page the “random surfer” will get bored and request another random page. One important variation is to only add the damping factor d to a single page, or a group of pages. This allows for personalization and can make it nearly impossible to deliberately mislead the system in order to get a higher ranking. We have several other extensions to PageRank…
Totally agree — more does not always equal better. Google takes a sort of ‘Birds of a Feather’ approach when analyzing inbound links, so it’s really all about associating yourself (via inbound links) with websites Google deems high quality and trustworthy so that Google deems YOUR web page high quality and trustworthy. As you mentioned, trying to cut corners, buy links, do one-for-one trades, or otherwise game/manipulate the system never works. The algorithm is too smart.
I would like to know how Google is handling relevancy with so many websites now jumping on the “no follow” wagon? Seems like just about every major website has no follow links, so with the Panda updates this year what’s happening to all that lost link power? Seem’s like this tactic will stagnate the growth of up-and-coming websites on the internet to me. Am I right here?
If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.

All major crawler-based search engines leverage links from across of the web, but none of them report a static “importance” score in the way Google does via its Google Toolbar. That score, while a great resource for surfers, has also provided one of the few windows into how Google ranks web pages. Some webmasters, desperate to get inside Google, keep flying into that window like confused birds, smacking their heads and losing their orientation….
It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach visibility and penetrate the masses is because of the layer of obscurity that's been afforded to us in part thanks to one key player: Google. Google's shrouded algorithms that cloud over 200+ ranking factors in a simple and easy-to-use interface has confounded businesses for well over a decade now.
I work on a site that allows users to find what they are looking for by clicking links that take them deeper and deeper into the site hierarchy. Content can be categorised in lots of different ways. After about three steps the difference between the results pages shown is of significance to a user but not to a search engine. I was about to add nofollow to links that took the browser deeper than 3 levels but after this announcement I won’t be…
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
“NOTE: You may be curious what your site’s or your competitor’s PR score is. But Google no longer reveals the PageRank score for websites. It used to display at the top of web browsers right in the Google Toolbar, but no more. And PR data is no longer available to developers through APIs, either. Even though it’s now hidden from public view, however, PageRank remains an important ingredient in Google’s secret ranking algorithms.”
PageRank was once available for the verified site maintainers through the Google Webmaster Tools interface. However, on October 15, 2009, a Google employee confirmed that the company had removed PageRank from its Webmaster Tools section, saying that "We've been telling people for a long time that they shouldn't focus on PageRank so much. Many site owners seem to think it's the most important metric for them to track, which is simply not true."[67] In addition, The PageRank indicator is not available in Google's own Chrome browser.
Say I have an article on a blog with 5 links in the editorial copy — some of those links leading back to other content within the blog that I hope to do well. Then I get 35 comments on the article, with each comment having a link back to the commenters’ sites. That’s 40 links in all. Let’s say this particular page has $20 in PageRank to spend. Each link gets 50 cents.
There are also many keyword research tools (some free and some paid) that claim to take the effort out of this process. A popular tool for first timers is Traffic Travis, which can also analyse your competitors’ sites for their keyword optimization strategies and, as a bonus, it can deliver detailed analysis on their back-linking strategy, too. You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price.
What an article… thank you so much for the priceless information, we will be changing our pages around to make sure we get the highest page rank available to us, we are trying to get high page rank sites to link to us, hopefully there is more information out there to gather as we want to compete within our market to gain as much market-share as possible.

Search engines are a great way to find business online. They offer “passive” marketing approaches for those who don’t want to get into “active marketing”. SEO can be incredibly powerful, but it’s often too slow for someone who needs clients today (rather than in six months’ time) to be a good marketing strategy when you launch your business. It’s cheap (though it’s not free – your time is worth money too), and it can be very effective in the medium to long term.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it's not the only purpose a business using internet marketing may have; a company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can be a very effective way to identify a target market or discover a marketing segment's wants and needs. (Learn more about conducting market research).
Before Sharpe ever came into close proximity with the internet marketing field, he was a construction worker. Needing a way to make ends meet, like millions of other people around the world, he turned to a field that could hopefully pay the bills. But try as he might, he was never able to actually get ahead. Until one day, when Sharpe discovered the amount of money being made online by internet marketers, his entire mindset changed.
There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.
Quite simply, a backlink is one website mentioning another website and linking to it. It is not merely referencing the website or it’s web address. It has to be a clickable link using an href attribute within the code. It is the difference between http://www.moz.com and Moz. Even though the first example displays a URL, the search engines do not register this as a backlink, whereas the word that has a link (often underlined and in a different color), is.

Links - Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.

Thank you, Brian, for this definitive guide. I have already signed up for Haro and have plans to implement some of your strategies. My blog is related to providing digital marketing tutorials for beginners and hence can be in your niche as well. This is so good. I highly recommend all my team members in my company to read your blog everytime you published new content. 537 comments in this post within a day, you are a master of this. A great influence in digital marketing space.
Advertiser Disclosure: Some of the products that appear on this site are from companies from which QuinStreet receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. QuinStreet does not include all companies or all types of products available in the marketplace.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[63] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[64] As of 2006, Google had an 85–90% market share in Germany.[65] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[65] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[66] That market share is achieved in a number of countries.
Black hat SEO is to be avoided. This is basically link spamming. You can pay somebody peanuts to do this on your behalf and, for a very short period, it brings results. Then Google sees what’s happened, and they delist your site permanently from search engine rankings. Now, you need a new website and new content, etc.—so, black hat SEO is a terrible idea.
There's a lot to learn when it comes to the internet marketing field in general, and the digital ether of the web is a crowded space filled with one know-it-all after another that wants to sell you the dream. However, what many people fail to do at the start, and something that Sharpe learned along the way, is to actually understand what's going on out there in the digital world and how businesses and e-commerce works in general, before diving in headfirst.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Totally agree — more does not always equal better. Google takes a sort of ‘Birds of a Feather’ approach when analyzing inbound links, so it’s really all about associating yourself (via inbound links) with websites Google deems high quality and trustworthy so that Google deems YOUR web page high quality and trustworthy. As you mentioned, trying to cut corners, buy links, do one-for-one trades, or otherwise game/manipulate the system never works. The algorithm is too smart.

This pagerank theme is getting understood in simplistic ways, people are still concerning about pagerank all the time (talking about SEOs). I just use common sense, if I were the designer of a search engine, besides of using the regular structure of analysis, I would use artificial intelligence to determine many factors of the analysis. I think this is not just a matter of dividing by 10, is far more complex. I might be wrong, but I believe the use of the nofollow attribute is not a final decision of the website owner any more is more like an option given to the bot, either to accept or reject the link as valid vote. Perhaps regular links are not final decision of the webmaster too. I think Google is seeing websites human would do, the pages are not analyzed like a parser will do, I believe is more like a neural network, bit more complex. I believe this change make a little difference. People should stop worrying about pagerank and start building good content, the algorithm is far more complex to determine what is next step to reach top ten at Google. However nothing is impossible.
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
On a blog the page rank should go to the main article pages. Now it just gets “evaporated” if you use “nofollow” or scattered to all the far flung nooks and crannys which means google will not be able to see the wood for the trees. The vast majority of a site’s overall page rank will now reside in the long tail of useless pages such as commentors profile pages. This can only make it harder for google to serve up the most relevant pages.
×