Great article and writing in general. My company just published a 5,000 word Keyword targeting best practices guide for PPC and SEO, and we linked to your article “10 Reasons You Should Use Google Trends for More Than Just Keyword Research”. http://vabulous.com/keyword-research-targeting-for-ppc-and-seo-guide/ I would love if you checked it out and possibly shared it if you like it.

In my example, if I am passing PR to a local eatery by having a do-follow link but there are 9 nofollow links on that page and I only had 10 points to begin with then that lowers the value I can give from my local foodie blog to that site. In that case would it actually be better to either disallow comments on that page or to disallow links associated with the comments on that page? I mean if my client is a food blogger (and some are) and they tell the restaurateur “when I write about you it will be good for your Google juice because I will place a link to you with my post” then they would really be diminishing the value they could give by having an increased number of links. Kinds of sucks for the blogger who wants a lot of comments, no?
A press release can serve double duty for marketing efforts. It can alert media outlets about your news and also help your website gain backlinks. But it can only build links effectively if executed properly. Only write and distribute press releases when a brand has something newsworthy or interesting to share Click & Tweet! . This strategy can gain links on the actual press release post as well as on the stories that media outlets write about it.

Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.


Well – maybe for a few of you. But this algorithm is fundamental in understanding links and in particular, understanding why most links count for nothing or almost nothing. When you get to grips with Google’s algorithm, you will be light years ahead of other SEOs… but I never really see it properly explained. I guarantee that even if you know this algorithm inside out, you’ll see some unexpected results from this math by the end of this post and you will also never use the phrase “Domain Authority” in front of a customer again (at least in relation to links).

If you are serious about improving web traffic to your website, we recommend you read Google Webmasters and Webmaster Guidelines. These contain the best practices to help Google (and other search engines) find, crawl, and index your website. After you have read them, you MUST try our Search Engine Optimization Tools to help you with Keyword Research, Link Building, Technical Optimization, Usability, Social Media Strategy and more.


Nathan: The comment by Mansi Rana helps answer your question. The fact is, the PageRank scores that were visible in the Google Toolbar hadn’t been updated in a long time (2+ YEARS), so they were probably getting more and more out-of-date anyway. The main reason Google would make them disappear, though, is that Google wants website owners to focus on the user and on quality content, not on trying to game the system with links.
Heading tags. Always use H tags to optimize your content layout. Try and use variations on your keyphrases in some headings, too. Don’t repeat keyphrases in headings unless it’s absolutely necessary. (This doesn’t stop you from needing to repeat the keyphrase in the body of your content). H tags are HTML codes – you can find a link to HTML codes and how to use them at the end of this section.
Online competition is fiercer than ever—and if you want to create a website that outperforms industry benchmarks in a big way, it’s vital that you know how to utilize your design skills to keep users engaged. The more engaged users are, the more likely they are to turn into paying customers—people who will buy your products and services time and time again, remain loyal, and ultimately become ambassadors for your brand both on- and offline.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]

Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).
Deliver value no matter what: Regardless of who you are and what you're trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you'll reach that proverbial tipping point when it comes to exploding your fans or followers.

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.


As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders. 

Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
And looking at say references would it be a problem to link both the actual adress of a study and the DOI (read DOI as anything similar)? Even if they terminate at the same location or contain the same information? The is that it feels better to have the actual adress since the reader should be able to tell which site they reach. But also the DOI have a function.
As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.
By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[30] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[31] Although there may be inconstancy with product images;[32] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[29] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[32]
The PageRank algorithm outputs a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided among all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called "iterations", through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][51] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[52] although the two are not identical.
So, now we're getting to backlinks that have relatively little, or even negative value. The value of web directories has diminished dramatically in recent years. This shouldn't come as a surprise. After all, when was the last time that you used a web directory to find anything, rather than just doing a Google search? Google recognizes that directories don't have any real world worth, and so they don't accord much value to backlinks on them. But there is an exception to this rule. Submitting your website to local, industry-specific and niche directories can net you worthwhile backlinks. But if you can't imagine a circumstance where someone would use a certain directory, then it's probably not worth your time.

Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[42]

Was reviewing some competitive data and thought this was pretty interesting. I ran a batch analysis on Ahrefs of competitors. See attached screenshot. With just 603 backlinks, Our site is ranking up there with sites with 2x, 3x, 10x the number of backlinks/unique ips. Guessing some of this authority is coming from the backlinks program and general good quality of those links. Hard to speculate but nice to see. Ben R.
There's a lot to learn when it comes to the internet marketing field in general, and the digital ether of the web is a crowded space filled with one know-it-all after another that wants to sell you the dream. However, what many people fail to do at the start, and something that Sharpe learned along the way, is to actually understand what's going on out there in the digital world and how businesses and e-commerce works in general, before diving in headfirst.

Suppose instead that page B had a link to pages C and A, page C had a link to page A, and page D had links to all three pages. Thus, upon the first iteration, page B would transfer half of its existing value, or 0.125, to page A and the other half, or 0.125, to page C. Page C would transfer all of its existing value, 0.25, to the only page it links to, A. Since D had three outbound links, it would transfer one third of its existing value, or approximately 0.083, to A. At the completion of this iteration, page A will have a PageRank of approximately 0.458.


What seems to be happening is that the toolbar looks at the URL of the page the browser is displaying and strips off everything down the last “/” (i.e. it goes to the “parent” page in URL terms). If Google has a Toolbar PR for that parent then it subtracts 1 and shows that as the Toolbar PR for this page. If there’s no PR for the parent it goes to the parent’s parent’s page, but subtracting 2, and so on all the way up to the root of your site.  If it can’t find a Toolbar PR to display in this way, that is if it doesn’t find a page with a real calculated PR, then the bar is greyed out.

The mathematics of PageRank are entirely general and apply to any graph or network in any domain. Thus, PageRank is now regularly used in bibliometrics, social and information network analysis, and for link prediction and recommendation. It's even used for systems analysis of road networks, as well as biology, chemistry, neuroscience, and physics.[45]
PageRank has been used to rank public spaces or streets, predicting traffic flow and human movement in these areas. The algorithm is run over a graph which contains intersections connected by roads, where the PageRank score reflects the tendency of people to park, or end their journey, on each street. This is described in more detail in "Self-organized Natural Roads for Predicting Traffic Flow: A Sensitivity Study".
But bear in mind that you can't guest post just anywhere and expect that it'll help. In fact, for years black hatters have perverted the value of guest posts by 'creating private blog networks,' which put out mass quantities of low-quality content for the sole purpose of exchanging backlinks. Google has caught on to this, and penalizes websites accordingly. So, you want to ensure that you only provide guest posts to reputable, respected websites that are relevant to your industry.
Honestly, this I’ve read your blog for about 4 or 5 years now and the more I read the less I cared about creating new content online because it feels like even following the “Google Rules” still isn’t the way to go because unlike standards, there is no standard. You guys can change your mind whenever you feel like and I can become completely screwed. So screw it. I’m done trying to get Google to find my site. With Twitter and other outlets and 60% of all Google usage is not even finding site but Spell Check, I don’t care anymore.
If you are serious about improving web traffic to your website, we recommend you read Google Webmasters and Webmaster Guidelines. These contain the best practices to help Google (and other search engines) find, crawl, and index your website. After you have read them, you MUST try our Search Engine Optimization Tools to help you with Keyword Research, Link Building, Technical Optimization, Usability, Social Media Strategy and more.
Backlinks are important for both search engines and end users. For the search engines, it helps them determine how authoritative and relevant your site is on the topic that you rank for. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. If many sites link to the same webpage or website, search engines can interpret that content is worth linking to, and therefore also worth ranking higher on a SERP (search engine results page). For many years, the quantity of backlinks was an indicator of a page’s popularity. But today algorithms like Google's Penguin update, were created to help with other ranking factors; pages are ranked higher based on the quality of the links that they are getting from external sites and less on quantity.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.

If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.


9. Troubleshooting and adjustment. In your first few years as a search optimizer, you’ll almost certainly run into the same problems and challenges everyone else does; your rankings will plateau, you’ll find duplicate content on your site, and you’ll probably see significant ranking volatility. You’ll need to know how to diagnose and address these problems if you don’t want them to bring down the effectiveness of your campaign.

Page Ranks Denver

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