If you build a new site and only used Domain Authority to create links, you could EASILY have got linked from the worst page possible, even if it was from the best domain, because of the INTERNAL LINKS of the other web pages! How on earth are you going to be able to see the strength of a link if that strength depends on the internal links on an entirely different website?!
PageRank was influenced by citation analysis, early developed by Eugene Garfield in the 1950s at the University of Pennsylvania, and by Hyper Search, developed by Massimo Marchiori at the University of Padua. In the same year PageRank was introduced (1998), Jon Kleinberg published his work on HITS. Google's founders cite Garfield, Marchiori, and Kleinberg in their original papers.[5][18]
A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.
It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.
Question, when it comes to backlinks. Would it be useful to guest blog or agree to create pages on websites with backlinks with other business owners in your community. Example: our window replacement company used a local photography company for head shots. A backlink to the photographers website on our “staff” page with photos of the head shots for a reference. Then the photographer post examples of company headshots on her website with a back link to our website for reference. Is this a good way of going about getting more backlinks?
Yep, please change things to stop keyword stuffing. Change them to stop cloaking. Definately change them to stop buying links that try to game Google. But, telling search engines to not give weight (that I control) to pages that are not what my site is about or are not really relevant. No way. This is logical stuff here. Maybe too logical. I think deep down you know this Matt too.
Well – maybe for a few of you. But this algorithm is fundamental in understanding links and in particular, understanding why most links count for nothing or almost nothing. When you get to grips with Google’s algorithm, you will be light years ahead of other SEOs… but I never really see it properly explained. I guarantee that even if you know this algorithm inside out, you’ll see some unexpected results from this math by the end of this post and you will also never use the phrase “Domain Authority” in front of a customer again (at least in relation to links).
If you’re Matt Cutts and a billion people link to you because you’re the Spam guy at Google, writing great content is enough. For the rest of us in hypercompetitive markets, good content alone is not enough. There was nothing wrong with sculpting page rank to pages on your site that make you money as a means of boosting traffic to those pages. It’s not manipulating Google, there’s more than enough of that going on in the first page of results for most competitive keywords. Geez Matt, give the little guy a break!
My favorite tool to spy on my competitors' backlinks is called Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned. Inside the tool, you get more insights about these links and can sort them by their value and other SEO metrics. A useful feature is that all the links my own website already has are highlighted in green, as in the screenshot below.

Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. Unlike social media, however, you can be a lot more aggressive with your sales techniques, as people expect that email marketing will contain offers, product announcements and calls to action.
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.

Mani, could not agree more your statements. It’s no wonder the SEO industry has such a bad name and it’s 99.9% Snake Oil. Still, Google, this Blog and other “SEO” sites are partly responsible for the PR hysteria, link spam and email spam for PR. Google should also put an end to Webmasters being screwed by SEO, but placing a BIG prominet statements on their Webmaster pages along the lines of;
Google PageRank algorithm takes into consideration the sources and the number of web page backlinks, then estimates the importance of that page. That is why when you try to search for some goods, information or service, Google and other search engines present website links in a concrete order (from the most valuable to the least important ones). Backlinks help your website attract a primary audience.
Hey brian, it is extremely fantastic stuff, i am not getting words to appreciate your work..brilliant. No one dares to share their business secrets with others but you are awesome and thank you so much. Iam a beginner in digital marketing, iam learning consistently by following your posts, tips and tricks. eventually i became an intermediate person thanks for your help.

Here’s my take on the whole pagerank sculpting situation. As I understand it, the basic idea is that you can increase your rankings in Google by channeling the page rank of your pages to the pages you want ranked. This used be done with the use of the ‘no folow’ tag. That said, things have changed, and Google has come out and said that the way ‘no follow’ use to work has changed. In short, using ‘no follow’ to channel that page rank juice is no longer as effective as it once was.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[47] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[47] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple urls, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
Google's strategy works well. By focusing on the links going to and from a Web page, the search engine can organize results in a useful way. While there are a few tricks webmasters can use to improve Google standings, the best way to get a top spot is to consistently provide top quality content, which gives other people the incentive to link back to their pages.

This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process (See also Content Marketing Specialist). At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
So, as you build a link, ask yourself, "am I doing this for the sake of my customer or as a normal marketing function?" If not, and you're buying a link, spamming blog comments, posting low-quality articles and whatnot, you risk Google penalizing you for your behavior. This could be as subtle as a drop in search ranking, or as harsh as a manual action, getting you removed from the search results altogether!
The nofollow tag is being used for page rank sculpting and to stop blog spamming. In my mind this is tant amount to manipulating page rank and thus possibly ranking position in certain cases. I do post to regularly blogs and forums regarding web design and this improved my search ranking as a side effect. Whats wrong with making an active contribution to the industry blogs and being passed some Pagerank. Google needs to determine whether the post entry is relevant then decide to pass pagerank after the analysis or just decide that blog should not pass PR in any event. Whats gone wrong with the Internet when legitimate content pages do not pass PR?
However, if you're going to understand online marketing, you have to understand the importance of building Google's trust. There are three core components involved here. These three core components are like the pillars of trust that comprise all of Google's 200+ ranking factor rules. Each of those rules can be categorized and cataloged into one of these three pillars of trust. If you want to rank on the first page or in the first spot, you need to focus on all three, and not just one or two out of three.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
Disclaimer: Even when I joined the company in 2000, Google was doing more sophisticated link computation than you would observe from the classic PageRank papers. If you believe that Google stopped innovating in link analysis, that’s a flawed assumption. Although we still refer to it as PageRank, Google’s ability to compute reputation based on links has advanced considerably over the years. I’ll do the rest of my blog post in the framework of “classic PageRank” but bear in mind that it’s not a perfect analogy.
It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

“An implied link is a reference to a target resource, e.g., a citation to the target resource, which is included in a source resource but is not an express link to the target resource,” Google said in its patent filing. “Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link.”

The SEO starter guide describes much of what your SEO will do for you. Although you don't need to know this guide well yourself if you're hiring a professional to do the work for you, it is useful to be familiar with these techniques, so that you can be aware if an SEO wants to use a technique that is not recommended or, worse, strongly discouraged.
We can’t know the exact details of the scale because, as we’ll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.

Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. Unlike social media, however, you can be a lot more aggressive with your sales techniques, as people expect that email marketing will contain offers, product announcements and calls to action.
Current search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and that the content is not "thin" or low-quality. High-quality content is original, authoritative, factual, grammatically correct, and engaging to users. Poorly edited articles with spelling and grammatical errors will be demoted by search engines.
Google might see 10 links on a page that has $10 of PageRank to spend. It might notice that 5 of those links are navigational elements that occur a lot throughout the site and decide they should only get 50 cents each. It might decide 5 of those links are in editorial copy and so are worthy of getting more. Maybe 3 of them get $2 each and 2 others get $1.50 each, because of where they appear in the copy, if they’re bolded or any of a number of other factors you don’t disclose.
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
What is a useful place in search results? Ideally, you need to be in the top three search results returned. More than 70% of searches are resolved in these three results, while 90% are resolved on the first page of results. So, if you’re not in the top three, you’re going to find you’re missing out on the majority of potential business—and if you’re not on the first page, you’re going to miss out on nearly all potential business.
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[47] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[47] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple urls, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
Quite simply, a backlink is one website mentioning another website and linking to it. It is not merely referencing the website or it’s web address. It has to be a clickable link using an href attribute within the code. It is the difference between http://www.moz.com and Moz. Even though the first example displays a URL, the search engines do not register this as a backlink, whereas the word that has a link (often underlined and in a different color), is.
However, if you're like the hundreds of millions of other individuals that are looking to become the next David Sharpe, there are some steps that you need to take. In my call with this renowned online marketer, I dove deep the a conversation that was submerged in the field of internet marketing, and worked to really understand what it takes to be top earner. We're not just talking about making a few hundred or thousand dollars to squeak by here; we're talking about building an automated cash machine. It's not easy by any means.
Check your robots.txt file. Make sure you learn how to hide content you don’t want indexed from search engines and that search engines can find the content you do want indexed, too. (You will want to hide things such as repeat content, which can be penalized by search engines but is still necessary on your site). You’ll find a link to how to modify the robots.txt at the end of this article.
As you might know, backlinks and all marketing strategies are dependent on the competition and existing trends in your niche. So if the blogs and marketers in your country are still using older tactics like web 2.0 backlinks and blog comments, then does it even make sense to go for tedious strategies like outreach? Does it even warrant a good business ROI?
Finally, start building links in relevant sites like business directories (especially local directories) relevant niche blogs and forums, and industry publications. Success at link building will result from a combination of good PR, smart marketing strategy, and of course, great content. Google has said that social media doesn’t impact rankings, but reaching out to social influencers can give your content traction on other channels that can be useful.
Journalists and writers are always on the lookout for experts to contribute quotes for their articles. Some (but not all) will include backlinks to their sources’ websites. Getting quotes in media outlets is a great way to not only get backlinks, but also build credibility within your industry. Even in instances where you don't get backlinks, this profile page for PMM's CEO Josh Rubin is a good example of how you can showcase your media appearances - something which both Google and your clients value when it comes to evaluating your authority.
“Google itself solely decides how much PageRank will flow to each and every link on a particular page. In general, the more links on a page, the less PageRank each link gets. Google might decide some links don’t deserve credit and give them no PageRank. The use of nofollow doesn’t ‘conserve’ PageRank for other links; it simply prevents those links from getting any PageRank that Google otherwise might have given them.”
In an effort to manually control the flow of PageRank among pages within a website, many webmasters practice what is known as PageRank Sculpting[65]—which is the act of strategically placing the nofollow attribute on certain internal links of a website in order to funnel PageRank towards those pages the webmaster deemed most important. This tactic has been used since the inception of the nofollow attribute, but may no longer be effective since Google announced that blocking PageRank transfer with nofollow does not redirect that PageRank to other links.[66]
I first discovered Sharpe years ago online. His story was one of the most sincere and intriguing tales that any one individual could convey. It was real. It was heartfelt. It was passionate. And it was a story of rockbottom failure. It encompassed a journey that mentally, emotionally and spiritually crippled him in the early years of his life. As someone who left home at the age of 14, had a child at 16, became addicted to heroin at 20 and clean four long years later, the cards were definitely stacked up against him.

Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.


Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

This still encourages larger, more professionally run websites not to ‘share the wealth’ of PageRank to other sites. How is a small niche website ever going to get decent results in SERPS if when a bigger site does link to it, it nofollows the link? Not passing any PageRank benefit, or anchor text through the link does nothing to encourage smaller more specialised sites – it encourages the bigger, broader sites to hoard the goodness.

On the other hand, all of the results for the PageRank engine (aside from a single secondary listing) link to the homepage of major American universities. The results are much more logical and useful in nature. If you search for “university,” are you going to want the homepages for popular universities, or random subpages from a sprinkling of colleges all over the world?

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? […] Originally, the five links without nofollow would have flowed two points of PageRank each […] More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009.

Just wanted to send my shout out to you for these excellent tips about link opportunities. I myself have been attracted to blogging for the last few months and definitely appreciate getting this kind of information from you. I have had interest into Infographics but just like you said, I thought it was expensive for me. Anywhere, I am going to apply this technic and hopefully it will work out for me. A
@matt: I notice a bit of WordPress-related talk early in the comments (sorry, Dont have time to read all of them right now..), I was wondering if you’d like to comment on Trac ticket(http://core.trac.wordpress.org/ticket/10550) – Related to the use of nofollow on non-js-fallback comment links which WordPress uses – Its linking to the current page with a changed form.. the content and comments should remain the same, just a different form.. I think the original reason nofollow was added there was to prevent search engines thinking the site was advertising multiple pages with the same content..

Also given that the original reasons for implementing the ‘nofollow’ tag was to reduce comment spam (something that it really hasn’t had a great effect in combatting) – the real question I have is why did they ever take any notice of nofollow on internal links in the first place? It seems to me that in this case they made the rod for their own back.

One of the consequences of the PageRank algorithm and its further manipulation has been the situation when backlinks (as well as link-building) have been usually considered black-hat SEO. Thus, not only Google has been combating the consequences of its own child's tricks, but also mega-sites, like Wikipedia, The Next Web, Forbes, and many others who automatically nofollow all the outgoing links. It means fewer and fewer PageRank votes. What is then going to help search engines rank pages in terms of their safety and relevance?
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