Well, to make things worse, website owners quickly realized they could exploit this weakness by resorting to “keyword stuffing,” a practice that simply involved creating websites with massive lists of keywords and making money off of the ad revenue they generated. This made search engines largely worthless, and weakened the usefulness of the Internet as a whole. How could this problem be fixed?
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
But if you do it properly, it can be worth your money. Also, press releases can be much more than just a block of text. In December 2018, we ran a press release through Business Wire that had multiple backlinks, stylized call outs, and even a video! If you put effort into them, press releases can be not just a source of backlinks, but also serve as a great marketing piece as well.
Heading tags. Always use H tags to optimize your content layout. Try and use variations on your keyphrases in some headings, too. Don’t repeat keyphrases in headings unless it’s absolutely necessary. (This doesn’t stop you from needing to repeat the keyphrase in the body of your content). H tags are HTML codes – you can find a link to HTML codes and how to use them at the end of this section.
Quite simply, a backlink is one website mentioning another website and linking to it. It is not merely referencing the website or it’s web address. It has to be a clickable link using an href attribute within the code. It is the difference between http://www.moz.com and Moz. Even though the first example displays a URL, the search engines do not register this as a backlink, whereas the word that has a link (often underlined and in a different color), is.
This will give you an indication of how many times a search is performed in a month (low numbers are not very useful unless there is a very clear buying signal in the keyphrase – working hard for five hits a month is not recommended in most cases) and how much the phrase is “worth” per click to advertisers (e.g., how much someone will pay to use that keyphrase). The more it’s worth, the more likely it is that the phrase is delivering business results for someone.
If you’re Matt Cutts and a billion people link to you because you’re the Spam guy at Google, writing great content is enough. For the rest of us in hypercompetitive markets, good content alone is not enough. There was nothing wrong with sculpting page rank to pages on your site that make you money as a means of boosting traffic to those pages. It’s not manipulating Google, there’s more than enough of that going on in the first page of results for most competitive keywords. Geez Matt, give the little guy a break!
Every mechanism or algorithm is good untill someone brake it. In my opinion as people tend to scam the search results, google is getting more and more consevative upon indexing and ranking search results. When I search a word or a phrase I see more wikipedia, amazon, google, youtube, etc. links returning my search, even the page name or headline does not cover the keywords in the phrase. I’m getting afraid that this may lead to an elitist web nature in the future.

In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]


My final (thank goodness) point on this is not that (white hat) PageRank sculpitng was really anything special. It was just quite logical. It really feels like we are going down a wrong route here. Shall we outlaw cars because some people drive dangerously? Or should we do all we can to make driving safer? Not on the same level in any way, but you can see my point here. This is the first time I have felt that you have made a bad call and that is the only reason I am making a case for the logics of this.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]
However, some of the world's top-earning blogs gross millions of dollars per month on autopilot. It's a great source of passive income and if you know what you're doing, you could earn a substantial living from it. You don't need millions of visitors per month to rake in the cash, but you do need to connect with your audience and have clarity in your voice.
In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.

In the beginning, it was rough for Sharpe. No one out there should think that it's going to be easy whatsoever. His journey took years and years to go from an absolute beginner, to a fluid and seasoned professional, able to clearly visualize and achieve his dreams, conveying his vast knowledge expertly to those hungry-minded individuals out there looking to learn how to generate a respectable income online.
Danny, I was on the panel where Matt suggested that and I point blank asked on stage what happened when folks starting abusing the tactic and Google changed their mind if you recall (at the time, I’d seen some of the things being done I knew Google would clarify as abuse and was still a nofollow unenthusiast s a result at that time). And Matt dismissed it. So, I think you can take home two important things from that – 1. SEO tactics can always change regardless of who first endorses them and 2. Not everything Matt says is etched in stone. <3 ya Matt.
You should fix all errors which can impair users’ expectations. By hurting user experience, you endanger the organic growth of your traffic because Google will surely limit it. Do this task thoroughly and don’t be in a hurry, otherwise, you might learn that your backlinks don’t work. Be responsible for each decision and action. Search Engine Optimization (SEO) works better when the technical optimization of your site meets the standards. 

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.

PageRank sculpting came out of the idea that virtually any page will have links that are important for users but not necessarily that meaningful to receive any PageRank that a page can flow. Navigational links are a primary example of this. Go to a place like the LA Times, and you’ve got tons of navigational links on every page. Nofollow those, and you (supposedly in the past) ensure that the remaining links (say your major stories) get more of a boost.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.

Pay per click (PPC) advertising, commonly referred to as Search Engine Marketing, delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in! 

In early 2005, Google implemented a new value, "nofollow",[64] for the rel attribute of HTML link and anchor elements, so that website developers and bloggers can make links that Google will not consider for the purposes of PageRank—they are links that no longer constitute a "vote" in the PageRank system. The nofollow relationship was added in an attempt to help combat spamdexing.
But if you do it properly, it can be worth your money. Also, press releases can be much more than just a block of text. In December 2018, we ran a press release through Business Wire that had multiple backlinks, stylized call outs, and even a video! If you put effort into them, press releases can be not just a source of backlinks, but also serve as a great marketing piece as well.
PageRank was influenced by citation analysis, early developed by Eugene Garfield in the 1950s at the University of Pennsylvania, and by Hyper Search, developed by Massimo Marchiori at the University of Padua. In the same year PageRank was introduced (1998), Jon Kleinberg published his work on HITS. Google's founders cite Garfield, Marchiori, and Kleinberg in their original papers.[5][18]
i.e. the PageRank value for a page u is dependent on the PageRank values for each page v contained in the set Bu (the set containing all pages linking to page u), divided by the number L(v) of links from page v. The algorithm involves a damping factor for the calculation of the pagerank. It is like the income tax which the govt extracts from one despite paying him itself.
Regarding nofollow on content that you don’t want indexed, you’re absolutely right that nofollow doesn’t prevent that, e.g. if someone else links to that content. In the case of the site that excluded user forums, quite a few high-quality pages on the site happened not to have links from other sites. In the case of my feed, it doesn’t matter much either way, but I chose not to throw any extra PageRank onto my feed url. The services that want to fetch my feed url (e.g. Google Reader or Bloglines) know how to find it just fine.
From a customer experience perspective, we currently have three duplicate links to the same URL i.e. i.e. ????.com/abcde These links are helpful for the visitor to locate relevant pages on our website. However, my question is; does Google count all three of these links and pass all the value, or does Google only transfer the weight from one of these links. If it only transfers value from one of these links, does the link juice disappear from the two other links to the same page, or have these links never been given any value?
What an article… thank you so much for the priceless information, we will be changing our pages around to make sure we get the highest page rank available to us, we are trying to get high page rank sites to link to us, hopefully there is more information out there to gather as we want to compete within our market to gain as much market-share as possible.
5. Link building. In some respects, guest posting – one popular tactic to build links, among many other benefits – is just content marketing applied to external publishers. The goal is to create content on external websites, building your personal brand and company brand at the same time, and creating opportunities to link back to your site. There are only a handful of strategies to build quality links, which you should learn and understand as well.
If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [38]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.
The numbers didn’t quite sit right with me because there didn’t seem to be enough juicy inbound links to the winning page. Then I noticed that two key links were missing from the 10 node chart with the PageRank metrics on it when compared to the previous chart without the metrics. The two missing links are the two coming from node 2 to node 1. Suddenly it all made sense again and it was obvious why that page won.
Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.

If I’m writing a page about the use of the vCard microformat on a page, it absolutely makes sense for me to link out to the definition where it was originally published, and improves user experience as well as lending authority to my arguments. Often as SEOs we get obsessed with the little things, claiming that its hard to get links on particular subjects, and that is pretty true, but its mainly our own selfishness in linking out to authority content that prevents other people giving us the same courtesy.
There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

When we talk about ad links, we're not talking about search ads on Google or Bing, or social media ads on Facebook or LinkedIn. We're talking about sites that charge a fee for post a backlink to your site, and which may or may not make it clear that the link is a paid advertisement. Technically, this is a grey or black hat area, as it more or less amounts to link farming when it's abused. Google describes such arrangements as "link schemes," and takes a pretty firm stance against them.


As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
[43] Katja Mayer views PageRank as a social network as it connects differing viewpoints and thoughts in a single place. People go to PageRank for information and are flooded with citations of other authors who also have an opinion on the topic. This creates a social aspect where everything can be discussed and collected to provoke thinking. There is a social relationship that exists between PageRank and the people who use it as it is constantly adapting and changing to the shifts in modern society. Viewing the relationship between PageRank and the individual through sociometry allows for an in-depth look at the connection that results.
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24] 

The green ratings bars are a measure of the importance Google’s assessment of the importance of a web page, as determined by Google’s patented PageRank technology and other factors. These PageRank bars tell you at a glance whether other people on the web consider Google considers a page to be a high-quality site worth checking out. Google itself does not evaluate or endorse websites. Rather, we measure what others on the web feel is important enough to deserve a link. And because Google does not accept payment for placement within our results, the information you see when you conduct a search is based on totally objective criteria.
The combination of charisma, charm and intellect has helped catapult Sharpe to the top of the heap. In a recent conversation with him, I wanted to learn what it truly took to become an expert digital marketer. And one of the most important takeaways from that phone call was that if he could do it, anyone could do it. For someone who failed so devastatingly very early on in life, to rise from the ashes like a phoenix was no easy feat.
Brian, you are such an inspiration. I wonder how do you get all these hacks and then publish them for all of us. I have been reading your stuff from quite a time now, but I have a problem. Every time I read something you post I feel overwhelmed but I haven’t been really able to generate any fruitful results on any of my sites. I just don’t know where to start. Imagine I don’t even have an email list.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009.

If you’re Matt Cutts and a billion people link to you because you’re the Spam guy at Google, writing great content is enough. For the rest of us in hypercompetitive markets, good content alone is not enough. There was nothing wrong with sculpting page rank to pages on your site that make you money as a means of boosting traffic to those pages. It’s not manipulating Google, there’s more than enough of that going on in the first page of results for most competitive keywords. Geez Matt, give the little guy a break!


As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
If you are serious about improving web traffic to your website, we recommend you read Google Webmasters and Webmaster Guidelines. These contain the best practices to help Google (and other search engines) find, crawl, and index your website. After you have read them, you MUST try our Search Engine Optimization Tools to help you with Keyword Research, Link Building, Technical Optimization, Usability, Social Media Strategy and more. 

After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.

PageRank gets its name from Google cofounder Larry Page. You can read the original ranking system to calculate PageRank here, if you want. Check out the original paper about how Google worked here, while you’re at it. But for dissecting how Google works today, these documents from 1998 and 2000 won’t help you much. Still, they’ve been pored over, analyzed and unfortunately sometimes spouted as the gospel of how Google operates now.
Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all dozens of aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.
Social media marketing on its own is free to use, as is content marketing if you’re creating and managing the content yourself. Several email marketing platforms have free plans for your first few hundred or thousand subscribers, giving you time to get your revenue increasing before you have to start paying. There are even free keyword research tools like Google’s Keyword Planner that can help you optimize your site at no cost.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.

A decent article which encourages discussion and healthy debate. Reading some of the comments I see it also highlights some of the misunderstandings some people (including some SEOs) have of Google PageRank. Toolbar PageRank is not the same thing as PageRank. The little green bar (Toolbar PageRank) was never a very accurate metric and told you very little about the value of any particular web page. It may have been officially killed off earlier this year, but the truth is its been dead for many years. Real PageRank on the other hand, is at the core of Google’s algorithm and remains very important.
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