Journalists and writers are always on the lookout for experts to contribute quotes for their articles. Some (but not all) will include backlinks to their sources’ websites. Getting quotes in media outlets is a great way to not only get backlinks, but also build credibility within your industry. Even in instances where you don't get backlinks, this profile page for PMM's CEO Josh Rubin is a good example of how you can showcase your media appearances - something which both Google and your clients value when it comes to evaluating your authority.
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.
Given that “only a tiny percentage of links on the Web use nofollow”, why don’t we just get back to focusing on humans and drop nofollow? It has failed, and given that all it ever was was a tool to manipulate Pagerank, it was bound to do so. Has Google done any tests on its search quality taking nofollow into account vs. not taking it into account, I wonder?
By the way, YouTube currently is all over the place. It nofollows links in the Spotlight and Featured areas, where you assume there’s some editorial oversight. But since some of these show on the basis of a commercial relationship, maybe YouTube is being safe. Meanwhile, Videos Being Watched now which is kind of random isn’t blocked — pretty much the entire page is no longer blocked.
On another note, I would like to express my contempt for Google and its so called terms of service regarding the legitimate acquisition of links. why should it care if links are paid for or not? Thanks to the invention of pagerank, it is Google itself that has cancelled out reciprocal linking and has stopped people giving out links due to fear of them losing pagerank, and blogs and forums are worthless thanks to the nofollow trick. so it is now impossible to get decent links organically, without having to pay for them, and those who do give out free links are considered fools. Google has brought this dilemma on itself, and yet it seems like punishing us for trying to get links other than freely! Face facts, no one is going to link to someone without getting a link in return! google has invented pagerank which is like a currency, and so people expect to be paid for links, as giving out links devalues their pagerank and so compensation is now required. It is forcing people to use underhand methods to get links, mostly the ‘paid’ variety.
I’m a bit confused now. If it is better not do place a nofollow, so why does it happen on this site? On the other hand, many sites have a place, where visitors can place links (like this one right here). And so the owner of the page does not guarantee for the links placed (makes sense, since they are not reauthored). So I don’t want do be associated with bad sites and do a no follow. Seems like a workaround, lets see whats going to happen in future.

A great number of people who deal with SEO confuse backlink building and backlink earning. These notions are different. What is backlink building? It means to create conditions for SEO backlink referring to your site. To earn a backlink means to deserve it. Is that really possible? Yes! If you want your site to be worth earning backlinks, you must do everything possible and impossible to please your guests and users. 

Thanks for sharing this, Matt. I’m happy that you took the time to do so considering that you don’t have to. What I mean is, in an ideal world, there should be no such thing as SEO. It is the SE’s job to bring the right users to the right sites and it is the job of webmasters to cater to the needs of the users brought into their sites by SEs. Webmasters should not be concerned of bringing the users in themselves. (aside from offsite or sponsored marketing campaigns) The moment they do, things start to get ugly because SEs would now have to implement counter-measures. (To most SEO tactics) This becomes an unending spiral. If people only stick to their part of the equation, SEs will have more time to develop algorithms for making sure webmasters get relevant users rather than to develop algorithms for combating SEOs to ensure search users get relevant results. Just do your best in providing valuable content and Google will try their best in matching you with your users. Don’t waste time trying to second guess how Google does it so that you can present yourself to Google as having a better value than you really have. They have great engineers and they have the code—you only have a guess. At most, the SEO anyone should be doing is to follow the webmasters guidelines. It will benefit all.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[24]
Google wasn’t happy with the Pandora’s Box it had opened. It began to fight back, with its most famous action against a network known as SearchKing, penalizing the site and some of those in the network with PageRank score reductions or actual removal from Google. SearchKing sued Google. Google won, a judge ruling that its search results were entitled to First Amendment protection as opinions.
That sort of solidifies my thoughts that Google has always liked and still likes sites that are most natural the best – so to me it seems like it’s best not to stress over nofollow and dofollow – regarding on-site and off-site links – and just link to sites you really think are cool and likewise comment on blogs you really like )and leave something useful)… if nothing else, if things change will nofollow again, you’ll have all those comments floating around out there so it can’t hurt. And besides, you may get some visitors from them if the comments are half-decent.
An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which one is right for you?

The internet was the little guy savior, simple sites could rank well locally. Sadly your company is in the process of destroying that. In this economy small business with zero page rank that are listed on page 22 of results, need to be found in order to survive. My customers are really suffering because of the work that is coming out of Google, it keeps getting worse. Their conversions are still good coming out of Yahoo and MSN and now Bing. They do not have the resources to produce blogs, forums, or $5,000 websites let alone pay for Adwords when they are just trying to pay rent and not a lot of people can do their own web production.
Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.
However, if you're going to understand online marketing, you have to understand the importance of building Google's trust. There are three core components involved here. These three core components are like the pillars of trust that comprise all of Google's 200+ ranking factor rules. Each of those rules can be categorized and cataloged into one of these three pillars of trust. If you want to rank on the first page or in the first spot, you need to focus on all three, and not just one or two out of three.
Nashville Grant, here’s the mental model I’d employ: search engines want to return great content. If you make such a fantastic site that all the web has heard of you, search engines should normally reflect that fact and return your site. A lot of bad SEO happens because people say “I’ll force my way to the top of Google first, and then everyone will find out about my site.” Putting rankings before the creation of a great site is in many ways putting the cart before the horse. Often the search rankings follow from the fact that you’re getting to be well-known on the web completely outside the sphere of search. Think about sites like Twitter and Facebook–they succeed by chasing a vision of what users would want. In chasing after that ideal of user happiness and satisfaction, they became the sort of high-quality sites that search engines want to return, because we also want to return what searches will find useful and love. By chasing a great user experience above search rankings, many sites turn out to be what search engines would want to return anyway.
Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.

When an Internet user starts searching for something, he/she tries to solve some particular problem or achieve something. Your prior aim is to help them find a good solution. Don’t be obsessed with search volume only. Think about the user’s needs. There is no difference between 40,000 and 1,000 word posts and articles when we speak about their value. Try to create high-quality content and don’t pay any attention to certain stereotypes.

“Google itself solely decides how much PageRank will flow to each and every link on a particular page. In general, the more links on a page, the less PageRank each link gets. Google might decide some links don’t deserve credit and give them no PageRank. The use of nofollow doesn’t ‘conserve’ PageRank for other links; it simply prevents those links from getting any PageRank that Google otherwise might have given them.”


Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by {\displaystyle PR(E).} Other factors like Author Rank can contribute to the importance of an entity.
You should optimize your site to serve your users' needs. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum1.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[47] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[47] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple urls, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.[2][3] PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results.[4] This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.[1][3] A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. [5]
Another scenario where Mention can help you get backlinks is setting up alerts for your main keywords. For example, if you have a marketing tool, you can set up an alert for the keyword “marketing tool.” Whenever someone writes an article about marketing tools or publishes something on social media, you can react and ask them to consider or add your tool as well.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]
The whole thing is super user friendly. The UI is insanely great and intuitive. The Dashboard really does give you all the information you are seeking in one place and is perfectly built to show correlation in your efforts. I also like that I don't have to use 3 different tools and I have the info I need in one place. Competitor tracking is definitely a plus. But if I had to pinpoint the biggest USP it would be the use experience. Everyone I recommend this tool too says how great it looks, how easy it is to use, and how informative the information is. You guys hit the mark by keeping it simple, and sticking to providing only the necessary information. Sorry for the ramble, but I love this tool and will continue to recommend it.

Matt Cutts, it’s Shawn Hill from Longview, Texas and I’ve got to say, “you’re a semseo guru”. That’s obviously why Google retained you as they did. Very informative post! As head of Google’s Webspam team how to you intend to combat Social Networking Spam (SNS)? It’s becoming an increasingly obvious problem in SERPs. I’m thinking Blogspam should be the least of Google’s worries. What’s your take?
Most people who used the Google Toolbar probably never went through the effort of enabling the PageRank meter, which Google offered as an incentive to web surfers, a way for them to understand the quality of pages encountered when browsing (and a way for Google to understand what people were viewing beyond Google itself). But one group was very inclined to make the effort: SEOs.
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[60] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[61] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

I first discovered Sharpe years ago online. His story was one of the most sincere and intriguing tales that any one individual could convey. It was real. It was heartfelt. It was passionate. And it was a story of rockbottom failure. It encompassed a journey that mentally, emotionally and spiritually crippled him in the early years of his life. As someone who left home at the age of 14, had a child at 16, became addicted to heroin at 20 and clean four long years later, the cards were definitely stacked up against him.
You should fix all errors which can impair users’ expectations. By hurting user experience, you endanger the organic growth of your traffic because Google will surely limit it. Do this task thoroughly and don’t be in a hurry, otherwise, you might learn that your backlinks don’t work. Be responsible for each decision and action. Search Engine Optimization (SEO) works better when the technical optimization of your site meets the standards.
Pagerank has recently been used to quantify the scientific impact of researchers. The underlying citation and collaboration networks are used in conjunction with pagerank algorithm in order to come up with a ranking system for individual publications which propagates to individual authors. The new index known as pagerank-index (Pi) is demonstrated to be fairer compared to h-index in the context of many drawbacks exhibited by h-index.[63]
Also given that the original reasons for implementing the ‘nofollow’ tag was to reduce comment spam (something that it really hasn’t had a great effect in combatting) – the real question I have is why did they ever take any notice of nofollow on internal links in the first place? It seems to me that in this case they made the rod for their own back.
Google works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been “voted” the best sources of information by other pages across the web.
The amount of link juice passed depends on two things: the number of PageRank points of the webpage housing the link, and the total number of links on the webpage that are passing PageRank. It’s worth noting here that while Google will give every website a public-facing PageRank score that is between 1 and 10, the “points” each page accumulates from the link juice passed by high-value inbound links can — and do — significantly surpass ten. For instance, webpages on the most powerful and significant websites can pass link juice points in the hundreds or thousands. To keep the rating system concise, Google uses a lot of math to correlate very large (and very small) PageRank values with a neat and clean 0 to 10 rating scale.

Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP.
Contrary, in the first version of the algorithm the probability for the random surfer reaching a page is weighted by the total number of web pages. So, in this version PageRank is an expected value for the random surfer visiting a page, when he restarts this procedure as often as the web has pages. If the web had 100 pages and a page had a PageRank value of 2, the random surfer would reach that page in an average twice if he restarts 100 times.
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.

Suppose instead that page B had a link to pages C and A, page C had a link to page A, and page D had links to all three pages. Thus, upon the first iteration, page B would transfer half of its existing value, or 0.125, to page A and the other half, or 0.125, to page C. Page C would transfer all of its existing value, 0.25, to the only page it links to, A. Since D had three outbound links, it would transfer one third of its existing value, or approximately 0.083, to A. At the completion of this iteration, page A will have a PageRank of approximately 0.458.
Well, to make things worse, website owners quickly realized they could exploit this weakness by resorting to “keyword stuffing,” a practice that simply involved creating websites with massive lists of keywords and making money off of the ad revenue they generated. This made search engines largely worthless, and weakened the usefulness of the Internet as a whole. How could this problem be fixed?
I have to take my hat off to your content – not just for the tips you’ve given that have helped me with my websites, but for how clearly you can write. May I ask, what books or resources have inspired and influenced your writing and content creation the most? The two best books I’ve read so far to improve my writing are On Writing Well and Letting Go of the Words.
If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.
The probability for the random surfer not stopping to click on links is given by the damping factor d, which is, depending on the degree of probability therefore, set between 0 and 1. The higher d is, the more likely will the random surfer keep clicking links. Since the surfer jumps to another page at random after he stopped clicking links, the probability therefore is implemented as a constant (1-d) into the algorithm. Regardless of inbound links, the probability for the random surfer jumping to a page is always (1-d), so a page has always a minimum PageRank.
As I was telling Norman above, these days what we’ve come to call content marketing is really a big part of “link building.” You can’t buy links, and “you link to me I’ll link to you” requests often land on deaf ears. Its really all about creating high quality content (videos, images, written blog posts) that appeals to the needs/wants of your target market, and then naturally earning inbound links from sources that truly find what you have to offer worth referencing.
What are backlinks doing for your SEO strategy? Well, Google considers over 200 SEO ranking factors when calculating where a page should rank, but we know that backlinks are one of the top three (the other two are content and RankBrain, Google’s AI). So while you should always focus on creating high-quality content, link-building is also an important factor in ranking your pages well on Google.

Try using Dribble to find designers with good portfolios. Contact them directly by upgrading your account to PRO status, for just $20 a year. Then simply use the search filter and type "infographics." After finding someone you like, click on "hire me" and send a message detailing your needs and requesting a price. Fiver is another place to find great designers willing to create inexpensive infographics.
After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.
Ian Rogers first used the Internet in 1986 sending email on a University VAX machine! He first installed a webserver in 1990, taught himself HTML and perl CGI scripting. Since then he has been a Senior Research Fellow in User Interface Design and a consultant in Network Security and Database Backed Websites. He has had an informal interest in topology and the mathematics and behaviour of networks for years and has also been known to do a little Jive dancing.

Suppose instead that page B had a link to pages C and A, page C had a link to page A, and page D had links to all three pages. Thus, upon the first iteration, page B would transfer half of its existing value, or 0.125, to page A and the other half, or 0.125, to page C. Page C would transfer all of its existing value, 0.25, to the only page it links to, A. Since D had three outbound links, it would transfer one third of its existing value, or approximately 0.083, to A. At the completion of this iteration, page A will have a PageRank of approximately 0.458. 

The name "PageRank" plays off of the name of developer Larry Page, as well as of the concept of a web page.[15] The word is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; it sold the shares in 2005 for $336 million.[16][17]
PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by {\displaystyle PR(E).} Other factors like Author Rank can contribute to the importance of an entity.
My favorite tool to spy on my competitors' backlinks is called Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned. Inside the tool, you get more insights about these links and can sort them by their value and other SEO metrics. A useful feature is that all the links my own website already has are highlighted in green, as in the screenshot below.
Brunson talks about this reverse engineering in his book called, Dot Com Secrets, a homage to the internet marketing industry, and quite possibly one of the best and most transparent books around in the field. Communication is what will bridge the divide between making no money and becoming a massive six or seven-figure earner. Be straight with people and learn to communicate effectively and understand every stage of the process and you'll prosper as an internet marketer.
What an amazing and informative post! One other option you left out was wikkigrabber. and how not many people use this option! Google wikki grabber, type in keywords and find articles missing links etc on Wikipedia, edit a post with what was missing (make sure it is relevant to the article or post otherwise it will be removed) and them boom! Quality, powerful backlink!
I started taking action right away on the “Best Of” Blog Posts” approach… I found some great blogs and left a relevant and useful comment. The first impression, sins a lot of the blogs see my as the competition it is not easy to get past the moderator. I made 6 or 7 comments the first day and will update this comment after I have a good number of post to measure results…
Fortunately, Google never gave up on the idea of backlinks; it just got better at qualifying them and utilizing other online signals to determine quality from disreputable tactics. Unethical methods can not only hurt your rankings, but can cause your domain to incur penalties from Google. Yes, your domain can be penalized and can even be removed from Google’s index if the offense is serious enough.
Halfdeck; Don’t you think the big problem is that Google is giving too much information to the industry? I stated a long time ago this fact, wondering why they wish to constantly hand out more information when they should have known the industry would try their best to exploit anyway. Not only that, but wanting more and more no matter how much Google hands out is something that is very clear as well. You just stated you want “more detail”. Why? I’m thinking too much detail handed out over the years is Google’s biggest problem right now. Considering the total majority of websites on the internet don’t know what a nofollow attribute is anyway, what exactly is Google gaining by giving up parts of their algo to the SEO industry? Big mistake. They should actually just shut up.
If your anchor text is aggressive and you distribute it the wrong way, your site will be deprived of ranking, and you may get a penalty. Most of your backlinks must be naked and branded. You should be very selective to anchors you use for your website, you can analyze your anchor list with the help of free backlink checker. It helps to understand what to improve in your link building strategy.
As Rogers pointed out in his classic paper on PageRank, the biggest takeaway for us about the eigenvector piece is that it’s a type of math that let’s you work with multiple moving parts. “We can go ahead and calculate a page’s PageRank without knowing the final value of the PR of the other pages. That seems strange but, basically, each time we run the calculation we’re getting a closer estimate of the final value. So all we need to do is remember the each value we calculate and repeat the calculations lots of times until the numbers stop changing much.”
How many times do we need to repeat the calculation for big networks? That’s a difficult question; for a network as large as the World Wide Web it can be many millions of iterations! The “damping factor” is quite subtle. If it’s too high then it takes ages for the numbers to settle, if it’s too low then you get repeated over-shoot, both above and below the average - the numbers just swing about the average like a pendulum and never settle down.
Just do a quick Google search. If you're monitoring to see if a link you built is indexed, or just want to find other areas where you've been mentioned or linked, do a quick search with your company brand name, your web URL or other terms you're following. I've seen plenty of backlinks indexed by the search engine that never showed up in my search console account.
As I was telling Norman above, these days what we’ve come to call content marketing is really a big part of “link building.” You can’t buy links, and “you link to me I’ll link to you” requests often land on deaf ears. Its really all about creating high quality content (videos, images, written blog posts) that appeals to the needs/wants of your target market, and then naturally earning inbound links from sources that truly find what you have to offer worth referencing. 
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