Excellent! I was wondering when Google would finally release information regarding this highly controversial issue. I have always agreed with and followed Matt’s advice in having PR flow as freely as possible, natural linking is always the best linking in my experience with my search engine experience and results. I am very glad that you have addressed the topic of nofollow links having no effects in the Google SERPs, I was getting tired of telling the same topics covered in this article to my clients and other “SEOs”.
Another tool to help you with your link building campaign is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
The PageRank formula also contains a damping factor (d) . According to the PageRank theory, there is an imaginary surfer who is randomly clicking on links, and at some point he gets bored and eventually stops clicking. The probability that the person will continue clicking at any step is a damping factor. Thus, this factor is introduced to stop some pages having too much influence. As a result, their total vote is damped down by multiplying it by 0.85 (a generally assumed value).
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.[28] Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.[29]

I’ve never been particularly enamoured with nofollow, mainly because it breaks the “do it for humans” rule in a way that other robots standards do not. With other standards (e.g. robots.txt, robots meta tag), the emphasis has been on crawling and indexing; not ranking. And those other standards also strike a balance between what’s good for the publisher and what’s good for the search engine; whereas with nofollow, the effort has been placed on the publisher with most of the benefit enjoyed by the search engine.
For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.
“NOTE: You may be curious what your site’s or your competitor’s PR score is. But Google no longer reveals the PageRank score for websites. It used to display at the top of web browsers right in the Google Toolbar, but no more. And PR data is no longer available to developers through APIs, either. Even though it’s now hidden from public view, however, PageRank remains an important ingredient in Google’s secret ranking algorithms.”
Question, when it comes to backlinks. Would it be useful to guest blog or agree to create pages on websites with backlinks with other business owners in your community. Example: our window replacement company used a local photography company for head shots. A backlink to the photographers website on our “staff” page with photos of the head shots for a reference. Then the photographer post examples of company headshots on her website with a back link to our website for reference. Is this a good way of going about getting more backlinks?
Web designers are code-writers and graphics experts that are responsible for developing and implementing the online image of the product. This role involves creating not only the look of websites and applications, but engineering the user experience. A web designer should always pay attention to how easy the materials are to read and use, ensuring smooth interactions for the customer and making sure the form of the materials serve the function of the campaign.
Donating your time or money to local charities, organizations, and schools is actually a great - yet often overlooked - way of obtaining backlinks. Such organizations often have pages where they promote sponsors and donors, giving you the opportunity to net a backlink from a trusted organization. If such an organization has a donors section on their homepage, that's even better!
We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
“Even when I joined the company in 2000, Google was doing more sophisticated link computation than you would observe from the classic PageRank papers. If you believe that Google stopped innovating in link analysis, that’s a flawed assumption. Although we still refer to it as PageRank, Google’s ability to compute reputation based on links has advanced considerably over the years.”

Google's founders, in their original paper,[18] reported that the PageRank algorithm for a network consisting of 322 million links (in-edges and out-edges) converges to within a tolerable limit in 52 iterations. The convergence in a network of half the above size took approximately 45 iterations. Through this data, they concluded the algorithm can be scaled very well and that the scaling factor for extremely large networks would be roughly linear in {\displaystyle \log n} , where n is the size of the network.
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Danny, I was on the panel where Matt suggested that and I point blank asked on stage what happened when folks starting abusing the tactic and Google changed their mind if you recall (at the time, I’d seen some of the things being done I knew Google would clarify as abuse and was still a nofollow unenthusiast s a result at that time). And Matt dismissed it. So, I think you can take home two important things from that – 1. SEO tactics can always change regardless of who first endorses them and 2. Not everything Matt says is etched in stone. <3 ya Matt.
Totally agree — more does not always equal better. Google takes a sort of ‘Birds of a Feather’ approach when analyzing inbound links, so it’s really all about associating yourself (via inbound links) with websites Google deems high quality and trustworthy so that Google deems YOUR web page high quality and trustworthy. As you mentioned, trying to cut corners, buy links, do one-for-one trades, or otherwise game/manipulate the system never works. The algorithm is too smart.
I’m done. Done worrying, done “manipulating”, done giving a damn. I spent 10 years learning semantics and reading about how to code and write content properly and it’s never helped. I’ve never seen much improvement, and I’m doing everything you’ve mentioned. Reading your blog like the bible. The most frustrating part is my friends who don’t give a damn about Google and purposely try to bend the rules to gain web-cred do amazing, have started extremely successful companies and the guy following the rules still has a day job.
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
It’s not a secret that Google appreciates business citations and listings. They are a part of its search algorithm. It’s a strong fact that must make you choose business links for your SEO campaign. The other benefit is that because of them you can receive unoptimized and DoFollow links. These links can guarantee trustworthy neighboring of your site that will attract Internet users and clients. Google considers these platforms as trustworthy and knows that they attract other business clients. In other words, almost all of them are accepted as 100% relevant.
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.

Many years ago, low-quality SEO firms loved to abuse the comments sections of blogs, forums, and news sites as a way to build backlinks for clients. This approach is pretty ineffective these days, as most reputable sites that are worth having backlinks on have responded to such abuse by making all such links 'nofollow.' While sites like Quora and industry-specific forums are great for sharing your expertise and raising your visiblity, you're not going to get any SEO value from them.
Brian, just wanted to start off by saying great informative article, you had a lot of great of insight. I see it was mentioned a bit in the above comments, about the infographic, but I thought it is a great idea to include a textbox under the infographic with the coding that could be copied to be pasted on blogs (thus, earning additional backlinks from other websites). I’ve also noticed many infographics that have “resources” or “references” included in the image. My understanding is currently it is not recognized by google, because of the image format, but I foresee one day Google may be able to update their algorithm to recognize written text inside of an image, and thus potentially adding value to the written text in the image. What are your thoughts on that idea?
I love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.
This pagerank theme is getting understood in simplistic ways, people are still concerning about pagerank all the time (talking about SEOs). I just use common sense, if I were the designer of a search engine, besides of using the regular structure of analysis, I would use artificial intelligence to determine many factors of the analysis. I think this is not just a matter of dividing by 10, is far more complex. I might be wrong, but I believe the use of the nofollow attribute is not a final decision of the website owner any more is more like an option given to the bot, either to accept or reject the link as valid vote. Perhaps regular links are not final decision of the webmaster too. I think Google is seeing websites human would do, the pages are not analyzed like a parser will do, I believe is more like a neural network, bit more complex. I believe this change make a little difference. People should stop worrying about pagerank and start building good content, the algorithm is far more complex to determine what is next step to reach top ten at Google. However nothing is impossible.
What are backlinks doing for your SEO strategy? Well, Google considers over 200 SEO ranking factors when calculating where a page should rank, but we know that backlinks are one of the top three (the other two are content and RankBrain, Google’s AI). So while you should always focus on creating high-quality content, link-building is also an important factor in ranking your pages well on Google.
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[42] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[42]
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.

If you are going to use SEM, you must build the costs of using this form of marketing into your cash-flow forecasts and the prices you’re charging for your work. Spending $3,000 a month on Adwords to land $20,000 of business is eminently sensible in most cases. Spending $3,000 a month to land $3,500 of business, on the other hand, is likely to be a disaster for your business’s ability to trade effectively in the long term.
If you don’t want to rebuild an expired domain, just take its backlinks and allow the linkers to be aware of the “to-dead-resource” linking. You can ask a link-builder to replace non-working links with your website’s one. If the content is relevant, you can try to restore it. Be sure that you can make it better than it was before. Reach out and inform the link-builder about the renewed content.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009.


It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.
There are simple and fast random walk-based distributed algorithms for computing PageRank of nodes in a network.[33] They present a simple algorithm that takes {\displaystyle O(\log n/\epsilon )} rounds with high probability on any graph (directed or undirected), where n is the network size and {\displaystyle \epsilon } is the reset probability ( {\displaystyle 1-\epsilon } is also called as damping factor) used in the PageRank computation. They also present a faster algorithm that takes {\displaystyle O({\sqrt {\log n}}/\epsilon )} rounds in undirected graphs. Both of the above algorithms are scalable, as each node processes and sends only small (polylogarithmic in n, the network size) number of bits per round.
btw; All those SEO’s out there probably made some monies off clients, selling the sculpting thang to them. I know some are still insisting it worked, etc, but would they say in public that it didn’t work after they already took a site’s money to sculpt? How would anyone judge if it worked or not definitively? The funny thing is, the real issues of that site could have been fixed for the long term instead of applying a band aide. Of course; knowing the state of this industry right now, band aides are the in thing anyway.

SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.


PPC advertising is a method of advertising on search engines like Google and Bing. As mentioned earlier, with PPC ads, you pay each time that ad is clicked on. PPC ads also exist on social media platforms like Instagram and Facebook as well. However, if you're going to engage in PPC advertising, it's important that you determine conversion rates by using tracking pixels.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[63] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[64] As of 2006, Google had an 85–90% market share in Germany.[65] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[65] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[66] That market share is achieved in a number of countries.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.


As Rogers pointed out in his classic paper on PageRank, the biggest takeaway for us about the eigenvector piece is that it’s a type of math that let’s you work with multiple moving parts. “We can go ahead and calculate a page’s PageRank without knowing the final value of the PR of the other pages. That seems strange but, basically, each time we run the calculation we’re getting a closer estimate of the final value. So all we need to do is remember the each value we calculate and repeat the calculations lots of times until the numbers stop changing much.”
PageRank was influenced by citation analysis, early developed by Eugene Garfield in the 1950s at the University of Pennsylvania, and by Hyper Search, developed by Massimo Marchiori at the University of Padua. In the same year PageRank was introduced (1998), Jon Kleinberg published his work on HITS. Google's founders cite Garfield, Marchiori, and Kleinberg in their original papers.[5][18]
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
PageRank is one of many, many factors used to produce search rankings. Highlighting PageRank in search results doesn’t help the searcher. That’s because Google uses another system to show the most important pages for a particular search you do. It lists them in order of importance for what you searched on. Adding PageRank scores to search results would just confuse people. They’d wonder why pages with lower scores were outranking higher scored pages.
Here’s my take on the whole pagerank sculpting situation. As I understand it, the basic idea is that you can increase your rankings in Google by channeling the page rank of your pages to the pages you want ranked. This used be done with the use of the ‘no folow’ tag. That said, things have changed, and Google has come out and said that the way ‘no follow’ use to work has changed. In short, using ‘no follow’ to channel that page rank juice is no longer as effective as it once was.
So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.
In my experience this means (the key words are “not the most effective way”) a page not scored by Google (“e.g. my private link” – password protected, disallowed via robots.txt and/or noindex meta robots) whether using or not using rel=”nofollow” attribute in ‘links to’ is not factored into anything… because it can’t factor in something it isn’t allowed.
One more important thing to keep in mind is that this factor is just part of the story about what helps pages to be displayed high in SERPs. Yes, it was the first one used by Google, but now there are lots of ranking factors, they all matter, and they all are taken into account for ranking. The most essential one is deemed content. You know this, content is king, there is no way around it. User experience is the new black (with the new Speed Update, it will become even more important).

To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[42] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[42] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[42] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[44]
Understand that whatever you're going to do, you'll need traffic. If you don't have any money at the outset, your hands will be tied no matter what anyone tells you. The truth is that you need to drive traffic to your offers if you want them to convert. These are what we call landing pages or squeeze pages. This is where you're coming into contact with the customers, either for the first time or after they get to know you a little bit better.

PageRank has been used to rank spaces or streets to predict how many people (pedestrians or vehicles) come to the individual spaces or streets.[51][52] In lexical semantics it has been used to perform Word Sense Disambiguation,[53] Semantic similarity,[54] and also to automatically rank WordNet synsets according to how strongly they possess a given semantic property, such as positivity or negativity.[55]


Unfortunately, SEO is also a slow process. You can make “quick wins” in markets which are ill-established using SEO, but the truth is that the vast majority of useful keyphrases (including long-tail keyphrases) in competitive markets will already have been optimized for. It is likely to take a significant amount of time to get to a useful place in search results for these phrases. In some cases, it may take months or even years of concentrated effort to win the battle for highly competitive keyphrases.
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