I suppose for those people, including myself who just keep trying to our best and succeed, we just need to keep trusting that Google is doing all it can to weed out irrelevant content and produce the quality goods with changes such as this. Meanwhile the “uneducated majority” will just have to keep getting educated or get out of the game I suppose.
Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.
PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by {\displaystyle PR(E).} Other factors like Author Rank can contribute to the importance of an entity.
First and foremost, when it comes to marketing anything online, it's important to understand how money is made and earned. In my phone call with Sharpe, he identified several items that were well worth mentioning. Once you understand where the money comes from and how the industry works, you can then better understand how best to position yourself and your offer so that you can reap the benefits of the making-money-while-you-sleep industry.

Thanks for the post Chelsea! I think Google is starting to move further away from PageRank but I do agree that a higher amoount of links doesn’t necessarily mean a higher rank. I’ve seen many try to shortcut the system and end up spending weeks undoing these “shortcuts.” I wonder how much weight PageRank still holds today, considering the algorithms Google continues to put out there to provide more relevant search results.


Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used for this purpose.

i.e. the PageRank value for a page u is dependent on the PageRank values for each page v contained in the set Bu (the set containing all pages linking to page u), divided by the number L(v) of links from page v. The algorithm involves a damping factor for the calculation of the pagerank. It is like the income tax which the govt extracts from one despite paying him itself.
I like that you said you let PageRank flow freely throughout your site. I think that’s good and I’ve steered many friends and clients to using WordPress for their website for this very reason. With WordPress, it seems obvious that each piece of content has an actual home (perma links) and so it would seem logical that Google and other search engines will figure out that structure pretty easily.
Okay. Okay. There is a lot to learn. However, everyone has to start somewhere. If you're just being introduced to internet marketing, and you've become bedazzled by the glitz and the glamor of the top online income earners, know that it's not going to be easy to replicate their success. Be sure that you set your expectations the proper way. As long as you stay persistent, you can achieve your goals of generating healthy amounts of money online without becoming the victim of a scam.
The PageRank algorithm outputs a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided among all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called “iterations”, through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.

In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]
As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

How does this all relate to disallows in the robots.txt? My ecom site has 12,661 pages disallowed because we got nailed for duplicate content. We sale batteries so revisons to each battery where coming up as duplicate content. Is PageRank being sent (and ignored) to these internal disallowed links as well? One of our category levels has hundreds of links to different series found under models, the majority of these series are disallowed. If PageRank acts the same with disallows as it does with nofollows, are these disallowed links are hurting our
Google's founders, in their original paper,[18] reported that the PageRank algorithm for a network consisting of 322 million links (in-edges and out-edges) converges to within a tolerable limit in 52 iterations. The convergence in a network of half the above size took approximately 45 iterations. Through this data, they concluded the algorithm can be scaled very well and that the scaling factor for extremely large networks would be roughly linear in {\displaystyle \log n} , where n is the size of the network.
We have a saying that “good data” is better than “big data.” Bid data is a term being thrown around a lot these days because brands and agencies alike now have the technology to collect more data and intelligence than ever before. But what does that mean for growing a business. Data is worthless without the data scientists analyzing it and creating actionable insights. We help our client partners sift through the data to gleam what matters most and what will aid them in attaining their goals.
If you’re Matt Cutts and a billion people link to you because you’re the Spam guy at Google, writing great content is enough. For the rest of us in hypercompetitive markets, good content alone is not enough. There was nothing wrong with sculpting page rank to pages on your site that make you money as a means of boosting traffic to those pages. It’s not manipulating Google, there’s more than enough of that going on in the first page of results for most competitive keywords. Geez Matt, give the little guy a break!
Online interviews are hot right now, and a great and easy way to earn backlinks to your website. Once you become the authority in your niche, you'll get lots of interview invitations, but until then, to get started, you have to make the first step. Look for websites that are running interviews and tell them you would like to participate and what knowledge you can contribute.
Hi Dean! Thanks for the ideas! They are awesome! However, I have a serious doubt about the Scholarship link. I’ve checked a few of those .edu sites.. and now that so many people have followed your tips… those .edu sites have TONS of links to niche sites… even if the link comes from a high DA site.. don’t you think it might be weird in the eyes of google? I don’t know if it might be dangerous to have a link from the same page with hundreds of low quality sites (not all of them, but some for sure).. what do you think? Thanks!
Question, when it comes to backlinks. Would it be useful to guest blog or agree to create pages on websites with backlinks with other business owners in your community. Example: our window replacement company used a local photography company for head shots. A backlink to the photographers website on our “staff” page with photos of the head shots for a reference. Then the photographer post examples of company headshots on her website with a back link to our website for reference. Is this a good way of going about getting more backlinks?
Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.
For example this page. My program found almost 400 nofollow links on this page. (Each comment has 3). And then you have almost 60 navigation links. My real question is how much percentage of the PageRank on this page gets distributed to the 9 real links in the article? If it is a division of 469 which some SEO experts now are claiming it is really disturbing. You won’t earn much from the links if you follow what I am saying.
Hi Brian! You mentioned that we should have our anchor text include our target keyword. When I do that, Yoast SEO plugin throws a red flag that says “You’re linking to another page with the focus keyword you want this page to rank for. Consider changing that if you truly want this page to rank” So should I leave the anchor text with that keyword or change it?
Mathematical PageRanks for a simple network, expressed as percentages. (Google uses a logarithmic scale.) Page C has a higher PageRank than Page E, even though there are fewer links to C; the one link to C comes from an important page and hence is of high value. If web surfers who start on a random page have an 85% likelihood of choosing a random link from the page they are currently visiting, and a 15% likelihood of jumping to a page chosen at random from the entire web, they will reach Page E 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. In the presence of damping, Page A effectively links to all pages in the web, even though it has no outgoing links of its own.
First and foremost, when it comes to marketing anything online, it's important to understand how money is made and earned. In my phone call with Sharpe, he identified several items that were well worth mentioning. Once you understand where the money comes from and how the industry works, you can then better understand how best to position yourself and your offer so that you can reap the benefits of the making-money-while-you-sleep industry.

1. Now that we know that weight/PageRank/whatever will disappear (outside of the intrinsic wastage method that Google applies) when we use a ‘nofollow’ link, what do you think this will do to linking patterns? This is really a can of worms from an outbound linking and internal linking perspective. Will people still link to their ‘legals’ page from every page on their site? Turning comments ‘off’ will also be pretty tempting. I know this will devalue the sites in general, but we are not always dealing with logic here are we? (if we were you (as head of the web spam team) wouldn’t of had to change many things in the past. Changing the PageRank sculpting thing just being one of them).
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did.
As an internationally recognized Search Engine Marketing agency, we have the team, technology, and skills to manage large budget PPC campaigns with thousands of keywords. We have the ability to manage enterprise level accounts in multiple languages. IMI is also partner with Marin Software to provide our clients with the best possible advertising management platform, reporting dashboard, attribution modeling, and reporting.
Cause if I do that, If I write good content, whilst my 100+ competitors link build, article market, forum comment, social bookmark, release viral videos, buy links, I’ll end up the very bottom of the pile, great content or not and really I am just as well taking my chances pulling off every sneaky trick in the book to get my site top because, everyone does it anyway and if I don’t what do have to lose?”
All major crawler-based search engines leverage links from across of the web, but none of them report a static “importance” score in the way Google does via its Google Toolbar. That score, while a great resource for surfers, has also provided one of the few windows into how Google ranks web pages. Some webmasters, desperate to get inside Google, keep flying into that window like confused birds, smacking their heads and losing their orientation….
From a customer experience perspective, we currently have three duplicate links to the same URL i.e. i.e. ????.com/abcde These links are helpful for the visitor to locate relevant pages on our website. However, my question is; does Google count all three of these links and pass all the value, or does Google only transfer the weight from one of these links. If it only transfers value from one of these links, does the link juice disappear from the two other links to the same page, or have these links never been given any value?
[43] Katja Mayer views PageRank as a social network as it connects differing viewpoints and thoughts in a single place. People go to PageRank for information and are flooded with citations of other authors who also have an opinion on the topic. This creates a social aspect where everything can be discussed and collected to provoke thinking. There is a social relationship that exists between PageRank and the people who use it as it is constantly adapting and changing to the shifts in modern society. Viewing the relationship between PageRank and the individual through sociometry allows for an in-depth look at the connection that results.
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[69][70]
Web designers are code-writers and graphics experts that are responsible for developing and implementing the online image of the product. This role involves creating not only the look of websites and applications, but engineering the user experience. A web designer should always pay attention to how easy the materials are to read and use, ensuring smooth interactions for the customer and making sure the form of the materials serve the function of the campaign.
I think it’s important to remember that the majority of website owners are NOT at all technical and savvy as to how this whole system works when it comes to SEO, but they still get along and do their best to put something worthwhile on the net. Unfortunately this same majority can so often damage their website rankings without ever knowing it, and lead to an under-performing website as a result, regardless of the quality of their content. As I’ve learnt as a new website owner for the first time, there’s a lot more to running a website than just doing the right thing and trying to produce quality, when time and time again the experts in SEO always win out on the SERPs regardless of quality. One keyword phrase I searched on repeatedly over recent years resulted in the same EMPTY site being returned as the number one result, truly, it had NO content.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
In my view there is nothing wrong with saying ‘hey Google, these pages are not important from a search engine perspective, let me not give them so much weight’. Regardless of how Google now views these type of pages from a weight perspective, doing the above as a webmaster should be logical and encouraged. You have said this yourself at least a few times in the past.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.

Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine.
What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media.
So, when you find a relevant forum, be sure that you have written an authorized profile description and toss in your main concept or word of great significance. Then study the forum, its rules, and the way it operates. Examine the forum to know whether its members share links in threads. Become a reliable person making more and more friends and placing posts interesting for the forum participants. Thanks to that you may get more internal linkage to your profile and gain authority. And, of course, threads will build your credibility.Why do you need all that?

Secondly, nofollow is also essential on links to off-topic pages, whether they’re internal or external to your site. You want to prevent search engines from misunderstanding what your pages are about. Linking relevant pages together reinforces your topic relevance. So to keep your topic silos clear, strategic use of the nofollow attribute can be applied when linking off-topic pages together.


Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment.
PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford. In fact the name. PageRank is a likely play on Larry Page's name. At the time that Page and Brin met, early search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. Sometimes web designers would even put hidden text on pages to repeat phrases. 
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[47] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[47] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple urls, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

I started taking action right away on the “Best Of” Blog Posts” approach… I found some great blogs and left a relevant and useful comment. The first impression, sins a lot of the blogs see my as the competition it is not easy to get past the moderator. I made 6 or 7 comments the first day and will update this comment after I have a good number of post to measure results…

I think it is important you distinguish your advice about no-following INTERNAL links and no-following EXTERNAL links for user-generated content. Most popular UGC-heavy sites have no-followed links as they can’t possibly police them editorially & want to give some indication to the search engines that the links haven’t been editorially approved, but still might provide some user benefit.
“Google itself solely decides how much PageRank will flow to each and every link on a particular page. In general, the more links on a page, the less PageRank each link gets. Google might decide some links don’t deserve credit and give them no PageRank. The use of nofollow doesn’t ‘conserve’ PageRank for other links; it simply prevents those links from getting any PageRank that Google otherwise might have given them.”
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
1. Apparently, external linking of any kind bleeds PR from the page. Following or nofollowing becomes a function of whether you want that lost PR to benefit the other site. Since nofollow has ceased to provide the benefit of retaining pagerank, the only reason to use it at all is Google Might Think This Link Is Paid. Conclusion: Google is disincentivizing external links of any kind.
This still encourages larger, more professionally run websites not to ‘share the wealth’ of PageRank to other sites. How is a small niche website ever going to get decent results in SERPS if when a bigger site does link to it, it nofollows the link? Not passing any PageRank benefit, or anchor text through the link does nothing to encourage smaller more specialised sites – it encourages the bigger, broader sites to hoard the goodness.
I agree that the more facts that you provide and if you were to provide the complete algorithm, people would abuse it but if it were available to everyone, would it not almost force people to implement better site building and navigation policies and white hat seo simply because everyone would have the same tools to work with and an absolute standard to adhere to.
Links still matter as part of the algorithmic secret sauce. The influence of a site’s link profile is plain to see in its search engine rankings, whether for better or worse, and changes in that link profile cause noticeable movement up or down the SERP. An SEO’s emphasis today should be on attracting links to quality content naturally, not building them en masse. (For more on proper link building today, see http://bit.ly/1XIm3vf )
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment.
Sharpe, who's presently running a company called Legendary Marketer, teaching you how to duplicate his results, is a prime example. By understanding how Sharpe has constructed his value chain, positioned his offerings and built out his multi-modality sales funnels, you'll better get a larger grasp on things. As confusing as it sounds at the outset, all you need to do is start buying up products in your niche so that you can replicate their success.
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.

It is clear that something new should emerge to cover that unfollow emptiness. Here and there it is believed that some search engines may use so-called implied links to rank the page. Implied links are, for example, references to your brand. They usually come with a tone: positive, neutral, or negative. The tone defines the reputation of your site. This reputation serves as a ranking signal to search engines.

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin. Also, don’t do anything shady or unnatural to create backlinks, like asking a site to put a link in the footer of every page on their site.
We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
Things are constantly changing, there is even evidence that nofollow links do count on some occasions. Its really a very complex subject as there is a formula behind the algorithm that takes many factors into consideration trying to guess what factors come into play is very difficult. I always focus on making the site as useful as possible to as many people as possible this is the end goal for search engines as well as webmasters. Webmasters who do this whilst observing the search engine’s guidelines should not have problems in reaching the top.
One more important thing to keep in mind is that this factor is just part of the story about what helps pages to be displayed high in SERPs. Yes, it was the first one used by Google, but now there are lots of ranking factors, they all matter, and they all are taken into account for ranking. The most essential one is deemed content. You know this, content is king, there is no way around it. User experience is the new black (with the new Speed Update, it will become even more important).
Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.
Still, before we get there, there's a whole lot of information to grasp. As an online marketer myself, it's important that I convey the truth about the industry to you so that you don't get sucked up into the dream. While there are legitimate marketers like Sharpe out there ready and willing to help, there are loads of others that are simply looking to help part you from your hard-earned cash. Before you do anything, gather all of the information you can.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According to a report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. (See also E-Commerce Marketing)
Recently being torched for aggressive linking to keep up with competitors and doing things like PR sculpting because they were too. This is very helpful information. We have been undoing as much as we can and removing all the internal no follows was one of the items we have done. We have also gone back to linking to useful sites for our users without the no follows.
A Web crawler may use PageRank as one of a number of importance metrics it uses to determine which URL to visit during a crawl of the web. One of the early working papers[56] that were used in the creation of Google is Efficient crawling through URL ordering,[57] which discusses the use of a number of different importance metrics to determine how deeply, and how much of a site Google will crawl. PageRank is presented as one of a number of these importance metrics, though there are others listed such as the number of inbound and outbound links for a URL, and the distance from the root directory on a site to the URL.
Thanks for the clarification, Matt. We were just wondering today when we would hear from you on the matter since it had been a couple of weeks since SMX. I think we’d all be interested to know the extent to which linking to “trusted sites,” helps PageRank. Does it really mitigate the losses incurred by increasing the number of links? I ask because it seems pretty conclusive that the total number of outbound links is now the deciding metric for passing PageRank and not the number of DoFollow links. Any thoughts from you or others?

The PageRank theory holds that an imaginary surfer who is randomly clicking on links will eventually stop clicking. The probability, at any step, that the person will continue is a damping factor d. Various studies have tested different damping factors, but it is generally assumed that the damping factor will be set around 0.85.[5] In applications of PageRank to biological data, a Bayesian analysis finds the optimal value of d to be 0.31.[24]


In my example, if I am passing PR to a local eatery by having a do-follow link but there are 9 nofollow links on that page and I only had 10 points to begin with then that lowers the value I can give from my local foodie blog to that site. In that case would it actually be better to either disallow comments on that page or to disallow links associated with the comments on that page? I mean if my client is a food blogger (and some are) and they tell the restaurateur “when I write about you it will be good for your Google juice because I will place a link to you with my post” then they would really be diminishing the value they could give by having an increased number of links. Kinds of sucks for the blogger who wants a lot of comments, no?
Disclaimer: Even when I joined the company in 2000, Google was doing more sophisticated link computation than you would observe from the classic PageRank papers. If you believe that Google stopped innovating in link analysis, that’s a flawed assumption. Although we still refer to it as PageRank, Google’s ability to compute reputation based on links has advanced considerably over the years. I’ll do the rest of my blog post in the framework of “classic PageRank” but bear in mind that it’s not a perfect analogy.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.
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