Excellent! I was wondering when Google would finally release information regarding this highly controversial issue. I have always agreed with and followed Matt’s advice in having PR flow as freely as possible, natural linking is always the best linking in my experience with my search engine experience and results. I am very glad that you have addressed the topic of nofollow links having no effects in the Google SERPs, I was getting tired of telling the same topics covered in this article to my clients and other “SEOs”.

A lot of the problem lies in the name “PageRank” itself. The term “PageRank” implies that a higher value automatically equates to better search engine ranking. It’s not necessarily the case, it hasn’t been the case for some time, but it sounds like it is. As stupid as it sounds, a semantic name change may solve a lot of this all by itself. Some of the old-school crowd will still interpret it as PageRank, but most of the new-school crowd will have a better understanding of what it actually is, why the present SEO crowd blows its importance way too far out of proportion and how silly the industry gets when something like this is posted.
Links still matter as part of the algorithmic secret sauce. The influence of a site’s link profile is plain to see in its search engine rankings, whether for better or worse, and changes in that link profile cause noticeable movement up or down the SERP. An SEO’s emphasis today should be on attracting links to quality content naturally, not building them en masse. (For more on proper link building today, see http://bit.ly/1XIm3vf )
“So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.”
4. The facets of content marketing. Though content marketing can be treated as a distinct strategy, I see it as a necessary element of the SEO process. Only by developing high-quality content over time will you be able to optimize for your target keywords, build your site’s authority, and curate a loyal recurring audience. You should know the basics, at the very least, before proceeding with other components of SEO.

On the other hand, all of the results for the PageRank engine (aside from a single secondary listing) link to the homepage of major American universities. The results are much more logical and useful in nature. If you search for “university,” are you going to want the homepages for popular universities, or random subpages from a sprinkling of colleges all over the world?

Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]


I’m in the wedding industry and recently a Wedding SEO Company began touting PageRank sculpting as the missing link for SEO. So naturally I got intrigued and searched for your response to PageRank sculpting and your answer for anything SEO-related is always the same. “Create new, fresh, and exciting content, and organically the links and your audience will grow.”
How does this all relate to disallows in the robots.txt? My ecom site has 12,661 pages disallowed because we got nailed for duplicate content. We sale batteries so revisons to each battery where coming up as duplicate content. Is PageRank being sent (and ignored) to these internal disallowed links as well? One of our category levels has hundreds of links to different series found under models, the majority of these series are disallowed. If PageRank acts the same with disallows as it does with nofollows, are these disallowed links are hurting our
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

Hi Dean! Thanks for the ideas! They are awesome! However, I have a serious doubt about the Scholarship link. I’ve checked a few of those .edu sites.. and now that so many people have followed your tips… those .edu sites have TONS of links to niche sites… even if the link comes from a high DA site.. don’t you think it might be weird in the eyes of google? I don’t know if it might be dangerous to have a link from the same page with hundreds of low quality sites (not all of them, but some for sure).. what do you think? Thanks!
After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal.
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did.
A: I wouldn’t recommend it, because it isn’t the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within your site. The notion of “PageRank sculpting” has always been a second- or third-order recommendation for us. I would recommend the first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike.
Backlinks are a major ranking factor for most search engines, including Google. If you want to do SEO for your website and get relevant organic traffic, building backlinks is something you should be doing. The more backlinks your website has from authoritative domains, the higher reputation you’ll have in Google’s eyes. And you’ll dominate the SERPS.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Cause if I do that, If I write good content, whilst my 100+ competitors link build, article market, forum comment, social bookmark, release viral videos, buy links, I’ll end up the very bottom of the pile, great content or not and really I am just as well taking my chances pulling off every sneaky trick in the book to get my site top because, everyone does it anyway and if I don’t what do have to lose?
“Google itself solely decides how much PageRank will flow to each and every link on a particular page. The number of links doesn’t matter. Google might decide some links don’t deserve credit and give them no PageRank. The use of nofollow doesn’t “conserve” PageRank for other links; it simply prevents those links from getting any PageRank that Google otherwise might have given them.”
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35.

Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
On the other hand, all of the results for the PageRank engine (aside from a single secondary listing) link to the homepage of major American universities. The results are much more logical and useful in nature. If you search for “university,” are you going to want the homepages for popular universities, or random subpages from a sprinkling of colleges all over the world?

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.


Now, back to that webmaster: When reaching out, be friendly and introduce yourself. Tell this individual that he or she is linking to some resources that are no longer available. Always provide the exact location of the broken links, so they can be easily found. Give some alternatives to replace those links, including your own website. Try to be helpful, not greedy to get a backlink. Often, this method will work, but there will be cases when the webmaster will refuse to link back to you.
Google's strategy works well. By focusing on the links going to and from a Web page, the search engine can organize results in a useful way. While there are a few tricks webmasters can use to improve Google standings, the best way to get a top spot is to consistently provide top quality content, which gives other people the incentive to link back to their pages.
There's a lot to learn when it comes to the internet marketing field in general, and the digital ether of the web is a crowded space filled with one know-it-all after another that wants to sell you the dream. However, what many people fail to do at the start, and something that Sharpe learned along the way, is to actually understand what's going on out there in the digital world and how businesses and e-commerce works in general, before diving in headfirst.
Internet marketing is a number of things. And true success in the field involves an immersion into several skill sets that are required if you really want to succeed at the highest level. That's why I knew I needed to go the top of the food chain of online marketers to get an understanding of what this actually takes. And it's important to note that while there are many hyped-up gurus out there, there are also genuine individuals that aren't just looking to extract money from you.
As an example, people could previously create many message-board posts with links to their website to artificially inflate their PageRank. With the nofollow value, message-board administrators can modify their code to automatically insert "rel='nofollow'" to all hyperlinks in posts, thus preventing PageRank from being affected by those particular posts. This method of avoidance, however, also has various drawbacks, such as reducing the link value of legitimate comments. (See: Spam in blogs#nofollow)
The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.

Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
Unfortunately, SEO is also a slow process. You can make “quick wins” in markets which are ill-established using SEO, but the truth is that the vast majority of useful keyphrases (including long-tail keyphrases) in competitive markets will already have been optimized for. It is likely to take a significant amount of time to get to a useful place in search results for these phrases. In some cases, it may take months or even years of concentrated effort to win the battle for highly competitive keyphrases.
I don’t know how you do it without having a strong team of employees building backlinks for you. I love your blog and all the guidance you provide. I have found trying to build backlinks on your own is one of the most time consuming activities there is. Obviously if you have a specific product or service you are wishing to share getting more customers and visitors to your business is essential. You make it look easy. Thanks again for all your guidance.
SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.

By building enormous amounts of value, Facebook and Google both became tremendously successful. They didn't focus on revenues at the outset. They focused on value. And every single blog and business must do the same. While this might run contrary to someone who's short on cash and hoping that internet marketing is going to bring them a windfall overnight, it doesn't quite work that way.
Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.
The internet was the little guy savior, simple sites could rank well locally. Sadly your company is in the process of destroying that. In this economy small business with zero page rank that are listed on page 22 of results, need to be found in order to survive. My customers are really suffering because of the work that is coming out of Google, it keeps getting worse. Their conversions are still good coming out of Yahoo and MSN and now Bing. They do not have the resources to produce blogs, forums, or $5,000 websites let alone pay for Adwords when they are just trying to pay rent and not a lot of people can do their own web production.

Why do so many people spend so much time researching SEO and page rank? Its really not that hard to figure out, (I am speaking in a nice tone by the way =) – all you should need to be focusing on is advertising and building your website in a manner that is ethical, operational and practical for the content and industry that your website is in/about. If you are not up-to-something, then google will know it, and they will rank you accordingly. If you spend so much time trying to figure out how to get to the top, I bet you google spends triple that time figuring out how to figure out how your trying to get to the top. So and and so forth…and your not going to win. Have good content not copied, stay away from to many out bound links especially affiliates, post your backlinks at places that have something to do with your site, etc etc… Is it an American thing, I don’t seem to see it as bad in other places of the world, that is “always trying to figure out an easy way, a quick fix, a way to not have to put in the effort…” anyway… Thanks for letting me vent. Please not nasty replies. Keep it to your self = )

Nice word is not enough for this. You show that Blogging is like Apple vs Samsung. You can create lot of post and drive traffic (which is Samsung like lot of phone every year) or you can create high quality post like apple (which is you) and force higher rank site to make content like you copy content from you blog. Now i will work hard on already publish post until they will not get traffic.

And if you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what pages come up tops in Google. Those are the most important and relevant pages you want to seek links from. That’s because Google is explicitly telling you that on the topic you searched for, these are the best.
Search engines find and catalog web pages through spidering (also known as webcrawling) software. Spidering software "crawls" through the internet and grabs information from websites which is used to build search engine indexes. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not necessarily give it a high ranking on another. Note that rather than waiting for a search engine to discover a newly created page, web designers can submit the page directly to search engines for cataloging.
If your anchor text is aggressive and you distribute it the wrong way, your site will be deprived of ranking, and you may get a penalty. Most of your backlinks must be naked and branded. You should be very selective to anchors you use for your website, you can analyze your anchor list with the help of free backlink checker. It helps to understand what to improve in your link building strategy.
DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.

I don’t know how you do it without having a strong team of employees building backlinks for you. I love your blog and all the guidance you provide. I have found trying to build backlinks on your own is one of the most time consuming activities there is. Obviously if you have a specific product or service you are wishing to share getting more customers and visitors to your business is essential. You make it look easy. Thanks again for all your guidance.


Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam39, for example by using CAPTCHAs and turning on comment moderation.
Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]
We have to remember that Google’s $ model+bots to scour the web have to tow the same line so they can optimize their own pocketbook, balancing a free and open resource – ie. the www, all while taking money from the natural competition that arises from their market share. On the one side, its all about appearing fair and the other, to drive competitive output.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[49] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[50]

Before I start this, I am using the term ‘PageRank’ as a general term fully knowing that this is not a simple issue and ‘PageRank’ and the way it is calculated (and the other numerous methods Google use) are multidimensional and complex. However, if you use PageRank to imply ‘weight’ it make it a lot simpler. Also, ‘PageRank sculpting’ (in my view) is meant to mean ‘passing weight you can control’. Now… on with the comment!
You should fix all errors which can impair users’ expectations. By hurting user experience, you endanger the organic growth of your traffic because Google will surely limit it. Do this task thoroughly and don’t be in a hurry, otherwise, you might learn that your backlinks don’t work. Be responsible for each decision and action. Search Engine Optimization (SEO) works better when the technical optimization of your site meets the standards.

These are ‘tit-for-tat’ links. For instance, you make a deal with your friend who has a business website to have him place a link to your website, and in exchange your website links back to his. In the dark ages of SEO, this used to be somewhat effective. But these days, Google considers such 'link exchanges' to be link schemes, and you may get hit with a penalty if you're excessive and obvious about it. This isn't to say that swapping links is always bad, but if your only motive is SEO, then odds are that you shouldn't do it.
In the 1990s, the term Digital Marketing was first coined,.[10] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[11]
It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach visibility and penetrate the masses is because of the layer of obscurity that's been afforded to us in part thanks to one key player: Google. Google's shrouded algorithms that cloud over 200+ ranking factors in a simple and easy-to-use interface has confounded businesses for well over a decade now.
Links still matter as part of the algorithmic secret sauce. The influence of a site’s link profile is plain to see in its search engine rankings, whether for better or worse, and changes in that link profile cause noticeable movement up or down the SERP. An SEO’s emphasis today should be on attracting links to quality content naturally, not building them en masse. (For more on proper link building today, see http://bit.ly/1XIm3vf )
You should fix all errors which can impair users’ expectations. By hurting user experience, you endanger the organic growth of your traffic because Google will surely limit it. Do this task thoroughly and don’t be in a hurry, otherwise, you might learn that your backlinks don’t work. Be responsible for each decision and action. Search Engine Optimization (SEO) works better when the technical optimization of your site meets the standards.
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Links still matter as part of the algorithmic secret sauce. The influence of a site’s link profile is plain to see in its search engine rankings, whether for better or worse, and changes in that link profile cause noticeable movement up or down the SERP. An SEO’s emphasis today should be on attracting links to quality content naturally, not building them en masse. (For more on proper link building today, see http://bit.ly/1XIm3vf )
Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.

In an effort to manually control the flow of PageRank among pages within a website, many webmasters practice what is known as PageRank Sculpting[65]—which is the act of strategically placing the nofollow attribute on certain internal links of a website in order to funnel PageRank towards those pages the webmaster deemed most important. This tactic has been used since the inception of the nofollow attribute, but may no longer be effective since Google announced that blocking PageRank transfer with nofollow does not redirect that PageRank to other links.[66]
A: I wouldn’t recommend it, because it isn’t the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within your site. The notion of “PageRank sculpting” has always been a second- or third-order recommendation for us. I would recommend the first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike.
I think it is important you distinguish your advice about no-following INTERNAL links and no-following EXTERNAL links for user-generated content. Most popular UGC-heavy sites have no-followed links as they can’t possibly police them editorially & want to give some indication to the search engines that the links haven’t been editorially approved, but still might provide some user benefit.
As they noted in their paper, pages stuffed fulled of useless keywords “often wash out any results that a user is interested in.” While we often complain when we run into spammy pages today, the issue was far worse then. In their paper they state that, “as of November 1997, only one of the top four commercial search engines finds itself (returns its own search page in response to its name in the top ten results).” That’s incredibly difficult to imagine happening now. Imagine searching for the word “Google” in that search engine, and not have it pull up www.google.com in the first page of results. And yet, that’s how bad it was 20 years ago.
As for the use of nofollow as a way to keep pages that shouldn’t be indexed out of Google (as with your feed example) is terrible advice. Your use of it on your feed link does nothing. If anyone links to your feed without nofollow, then it’s going to get indexed. Things that shouldn’t be indexed need to use either robots.txt or meta robots blocking. Nofollow on links to those items isn’t a solution.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.

“What does mean relevancy?”, – you may ask. Let’s imagine that you have blog about website building tips, but you have found an authoritative site about makeup trends. According to Google, this source won`t be a perfect one for you, because high authority sites should be closely related to yours. In other cases, it won’t work. The same thing goes for the content around which your link is inserted.
Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as "natural" or "organic" traffic) accounts for a large portion of their total traffic.

Denver CO Internet Marketing

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