PageRank is only a score that represents the importance of a page, as Google estimates it (By the way, that estimate of importance is considered to be Google’s opinion and protected in the US by the First Amendment. When Google was once sued over altering PageRank scores for some sites, a US court ruled: “PageRanks are opinions — opinions of the significance of particular Web sites as they correspond to a search query….the court concludes Google’s PageRanks are entitled to full constitutional protection.)

If you’re Matt Cutts and a billion people link to you because you’re the Spam guy at Google, writing great content is enough. For the rest of us in hypercompetitive markets, good content alone is not enough. There was nothing wrong with sculpting page rank to pages on your site that make you money as a means of boosting traffic to those pages. It’s not manipulating Google, there’s more than enough of that going on in the first page of results for most competitive keywords. Geez Matt, give the little guy a break!


Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."
PPC advertising is a method of advertising on search engines like Google and Bing. As mentioned earlier, with PPC ads, you pay each time that ad is clicked on. PPC ads also exist on social media platforms like Instagram and Facebook as well. However, if you're going to engage in PPC advertising, it's important that you determine conversion rates by using tracking pixels.
Social media marketing on its own is free to use, as is content marketing if you’re creating and managing the content yourself. Several email marketing platforms have free plans for your first few hundred or thousand subscribers, giving you time to get your revenue increasing before you have to start paying. There are even free keyword research tools like Google’s Keyword Planner that can help you optimize your site at no cost.
I think that removing the link to the sitemap shouldn’t be a big problem for the navigation, but I wonder what happens with the disclaimer and the contact page? If nofollow doesn’t sink the linked page, how can we tell the search engine that these are not content pages. For some websites these are some of the most linked pages. And yes for some the contact page is worth gaining rank, but for my website is not.
There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
There’s a need for a skilled SEO to assess the link structure of a site with an eye to crawling and page rank flow, but I think it’s also important to look at where people are actually surfing. The University of Indiana did a great paper called Ranking Web Sites with Real User Traffic (PDF). If you take the classic Page Rank formula and blend it with real traffic you come out with some interesting ideas……

Totally agree — more does not always equal better. Google takes a sort of ‘Birds of a Feather’ approach when analyzing inbound links, so it’s really all about associating yourself (via inbound links) with websites Google deems high quality and trustworthy so that Google deems YOUR web page high quality and trustworthy. As you mentioned, trying to cut corners, buy links, do one-for-one trades, or otherwise game/manipulate the system never works. The algorithm is too smart.
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According to a report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. (See also E-Commerce Marketing)

There are over 800 million websites on the Internet. The majority of web traffic is driven by Google, Bing, and Yahoo!, and the Internet users will either find you or your competitors. More than 60% of the users do not go past the first page and more than 90% users do not go pass the 3rd page. If you website cannot be found within the first 3 pages in the search engine results page (SERP), you miss out on incredible opportunities to drive free relevant traffic to your website.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]
Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
Another tool to help you with your link building campaign is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.
There is no secret that getting hiqh-quality backlinks is your website’s way to better ranking in Google. But how to differ good link from the bad one? Carefully choosing backlinks is a very tremulous and important task for everyone who wants to optimize their sites. There are a lot of different tools which can help you to check whether your backlinks are trustful and can bring your website value. 

People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix.


Thanks for sharing this, Matt. I’m happy that you took the time to do so considering that you don’t have to. What I mean is, in an ideal world, there should be no such thing as SEO. It is the SE’s job to bring the right users to the right sites and it is the job of webmasters to cater to the needs of the users brought into their sites by SEs. Webmasters should not be concerned of bringing the users in themselves. (aside from offsite or sponsored marketing campaigns) The moment they do, things start to get ugly because SEs would now have to implement counter-measures. (To most SEO tactics) This becomes an unending spiral. If people only stick to their part of the equation, SEs will have more time to develop algorithms for making sure webmasters get relevant users rather than to develop algorithms for combating SEOs to ensure search users get relevant results. Just do your best in providing valuable content and Google will try their best in matching you with your users. Don’t waste time trying to second guess how Google does it so that you can present yourself to Google as having a better value than you really have. They have great engineers and they have the code—you only have a guess. At most, the SEO anyone should be doing is to follow the webmasters guidelines. It will benefit all.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Yes, the more links on a page the smaller the amount of page rank it can pass on to each, but that was as it was before. With regard to what happens to the ‘missing’ page rank, it seems that if this is the case all over the Internet, and it will be, the total amount of page rank flow is reduced the same all over so you don’t need as much page rank flow to your good links to maintain relative position.
Hi Matt, I have a question about PR: N/A. With the recent update I found many sites including mine went from PR: 3 to PR: N/A. I Googled for Site:mydomain.com to find it its banned, but I found its not banned, I posted this question on Google Webmaster forum and couple of other places but I didn’t get any help to fix it. I don’t know whom to ask, or how to figure this out. Could you please help me out please?

I find it amazing that youtube.com has been “nofollowing” its featured videos for last 12 months (still doing it as I type) when it now seems that this means “i dont trust this content” and “i want to page rank to flow to this content”. In fact a quick glance at a youtube page tells you that youtube are currently flushing 50% of their page rank (very approx) down the toilet on every page.
Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience. (See also Web Marketing)
Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
From a customer experience perspective, we currently have three duplicate links to the same URL i.e. i.e. ????.com/abcde These links are helpful for the visitor to locate relevant pages on our website. However, my question is; does Google count all three of these links and pass all the value, or does Google only transfer the weight from one of these links. If it only transfers value from one of these links, does the link juice disappear from the two other links to the same page, or have these links never been given any value?
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of its PageRank system, for instance, notes that "Google interprets a link from page A to page B as a vote, by page A, for page B."[6] Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site. The significance of search engine rankings is pretty high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping. Blog commenting, guest blogging, article submission, press release distribution, social media engagements, and forum posting can be used to increase backlinks.
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.

When you comment on a blog post, you are usually allowed to include a link back to your website. This is often abused by spammers and can become a negative link building tool. But if you post genuine comments on high-quality blog posts, there can be some value in sharing links, as it can drive traffic to your site and increase the visibility of your brand.


This is also about expectations. Anyone that tries to sell you a get-rich-quick scheme is selling you short. There is no such thing. You have to put in the time and do the work, adding enormous amounts of value along the way. That's the truth of the matter and that's precisely what it takes. Once you understand that it's all about delivering sincere value, you need to understand where the money comes from.
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did. 

While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it's not the only purpose a business using internet marketing may have; a company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can be a very effective way to identify a target market or discover a marketing segment's wants and needs. (Learn more about conducting market research).
PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford. In fact the name. PageRank is a likely play on Larry Page's name. At the time that Page and Brin met, early search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. Sometimes web designers would even put hidden text on pages to repeat phrases. 
In my view, the Reasonable Surfer model would findamentally change the matrix values above, so that the same overall PageRank is apportioned out of each node, but each outbound link carres a different value. In this scenario, you can indeed make the case that three links will generate more traffic than one, although the placement of these links might increase OR DECREASE the amount of PageRank that is passed, since (ultimately) the outbound links from page A to Page B are dependent on the location of all other outbound links on Page A. But this is the subject of another presentation for the future I think.
Thanks for sharing this, Matt. I’m happy that you took the time to do so considering that you don’t have to. What I mean is, in an ideal world, there should be no such thing as SEO. It is the SE’s job to bring the right users to the right sites and it is the job of webmasters to cater to the needs of the users brought into their sites by SEs. Webmasters should not be concerned of bringing the users in themselves. (aside from offsite or sponsored marketing campaigns) The moment they do, things start to get ugly because SEs would now have to implement counter-measures. (To most SEO tactics) This becomes an unending spiral. If people only stick to their part of the equation, SEs will have more time to develop algorithms for making sure webmasters get relevant users rather than to develop algorithms for combating SEOs to ensure search users get relevant results. Just do your best in providing valuable content and Google will try their best in matching you with your users. Don’t waste time trying to second guess how Google does it so that you can present yourself to Google as having a better value than you really have. They have great engineers and they have the code—you only have a guess. At most, the SEO anyone should be doing is to follow the webmasters guidelines. It will benefit all.
I compare the latest Google search results to this: Mcdonalds is the most popular and is #1 in hamburgers… they dont taste that great but people still go there. BUT I bet you know a good burger joint down the road from Google that makes awesome burgers, 10X better than Mcdonalds, but “we” can not find that place because he does not have the resources or budget to market his burgers effectively.
However, if you're like the hundreds of millions of other individuals that are looking to become the next David Sharpe, there are some steps that you need to take. In my call with this renowned online marketer, I dove deep the a conversation that was submerged in the field of internet marketing, and worked to really understand what it takes to be top earner. We're not just talking about making a few hundred or thousand dollars to squeak by here; we're talking about building an automated cash machine. It's not easy by any means.
Site owners are using the toolbar to find “good” sites that they should get links from, regardless of the fact that link context is also important, not to mention many, many other factors that are used by Google to rank a web page. Other site owners, getting a gray PR0 toolbar for their site, immediate assume the worst, that they’ve been blacklisted.
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