Of course, it’s possible that the algorithm has some method of discounting internally reflected (and/or directly reciprocal) links (particularly those in identical headers or footers) to such an extent that this isn’t important. Evidence to support this the fact that many boring pages that are linked to by every page in a good site can have very low PR.

Social media is a mixed bag when it comes to backlinks. There is a modicum of value, as social media sites allow you to link to your website in your profile. However, these days Facebook, Twitter, and other social media sites mark links as 'nofollow,' meaning that they don't pass SEO value (sometimes referred to as "link juice") to the linked site. These links won't do anything to boost your site's performance in search results.
Just wanted to send my shout out to you for these excellent tips about link opportunities. I myself have been attracted to blogging for the last few months and definitely appreciate getting this kind of information from you. I have had interest into Infographics but just like you said, I thought it was expensive for me. Anywhere, I am going to apply this technic and hopefully it will work out for me. A
“Google itself solely decides how much PageRank will flow to each and every link on a particular page. In general, the more links on a page, the less PageRank each link gets. Google might decide some links don’t deserve credit and give them no PageRank. The use of nofollow doesn’t ‘conserve’ PageRank for other links; it simply prevents those links from getting any PageRank that Google otherwise might have given them.”

If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way. 

If you are going to use SEM, you must build the costs of using this form of marketing into your cash-flow forecasts and the prices you’re charging for your work. Spending $3,000 a month on Adwords to land $20,000 of business is eminently sensible in most cases. Spending $3,000 a month to land $3,500 of business, on the other hand, is likely to be a disaster for your business’s ability to trade effectively in the long term.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
It’s important to monitor the backlinks your site is accumulating. First, you can verify that your outreach is working. Second, you can monitor if you pick up any shady backlinks. Domains from Russia and Brazil are notorious origins of spam. Therefore, it can be wise to disavow links from sites originating from this part of the world through Google Search Console as soon as you find them – even if they haven’t impacted your site… yet.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.


At the time I was strongly advocating page rank sculting by inclusion of no follow links on “related product” links. It’s interesting to note that my proposed technique would have perhaps worked for a little while then would have lost its effectiveness. Eventualy I reached the point where my efforts delivered diminishing returns which was perhaps unavoidable.


Google will index this link and see that ESPN has a high authority, and there is a lot of trust in that website, but the relevancy is fairly low. After all, you are a local plumber and they are the biggest sports news website in the world. Once it has indexed your website, it can see that they do not have a lot in common. Now, Google will definitely give you credit for the link, but there is no telling how much.
All of the examples above and more could be used as anchor text for the same backlink. Google will index each differently. Not only that, Google will even examine the few words before and after the anchor text as well as take into account all of the text on the page. It will also attribute value to which backlink was first in the page and diminish the value for each following link.
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

The PageRank formula also contains a damping factor (d) . According to the PageRank theory, there is an imaginary surfer who is randomly clicking on links, and at some point he gets bored and eventually stops clicking. The probability that the person will continue clicking at any step is a damping factor. Thus, this factor is introduced to stop some pages having too much influence. As a result, their total vote is damped down by multiplying it by 0.85 (a generally assumed value).
SEM, on the other hand, costs money but can deliver very rapid results. Your website must be optimized to make sales or at least drive a customer to get in touch (GIT – in marketing terms) so you can make a sale. You should approach SEM with care and make sure you completely understand how much money you have exposed at any one time. Start slow and evaluate your results.

I have not at all seen the results I would expect in terms of page rank throughout my site. I have almost everything pointing at my home page, with a variety of anchor text, but my rank is 1. There is a page on my site with 3, though, and a couple with 2, so it certainly is not all about links; I do try to have somewhat unique and interesting content, but some of my strong pages are default page content. I will explore the help forum. (I guess these comments are nofollow :P) I would not mind a piece of this page rank …
There are simple and fast random walk-based distributed algorithms for computing PageRank of nodes in a network.[33] They present a simple algorithm that takes {\displaystyle O(\log n/\epsilon )} rounds with high probability on any graph (directed or undirected), where n is the network size and {\displaystyle \epsilon } is the reset probability ( {\displaystyle 1-\epsilon } is also called as damping factor) used in the PageRank computation. They also present a faster algorithm that takes {\displaystyle O({\sqrt {\log n}}/\epsilon )} rounds in undirected graphs. Both of the above algorithms are scalable, as each node processes and sends only small (polylogarithmic in n, the network size) number of bits per round.
4. The facets of content marketing. Though content marketing can be treated as a distinct strategy, I see it as a necessary element of the SEO process. Only by developing high-quality content over time will you be able to optimize for your target keywords, build your site’s authority, and curate a loyal recurring audience. You should know the basics, at the very least, before proceeding with other components of SEO.
We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.
To answer your question, David, take a look at Jim’s comment below. Yes, you can and SHOULD optimize PR by directing link equity at important pages and internally linking within a theme. PageRank is a core part of the Google ranking algo. We don’t get visibility into PageRank as a number or score, but you need to know about the concept in order to direct your internal, strategic linking and navigation.
We can’t know the exact details of the scale because, as we’ll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.
Heading tags. Always use H tags to optimize your content layout. Try and use variations on your keyphrases in some headings, too. Don’t repeat keyphrases in headings unless it’s absolutely necessary. (This doesn’t stop you from needing to repeat the keyphrase in the body of your content). H tags are HTML codes – you can find a link to HTML codes and how to use them at the end of this section.
“Google itself solely decides how much PageRank will flow to each and every link on a particular page. The number of links doesn’t matter. Google might decide some links don’t deserve credit and give them no PageRank. The use of nofollow doesn’t “conserve” PageRank for other links; it simply prevents those links from getting any PageRank that Google otherwise might have given them.”
Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Matt Cutts, it’s Shawn Hill from Longview, Texas and I’ve got to say, “you’re a semseo guru”. That’s obviously why Google retained you as they did. Very informative post! As head of Google’s Webspam team how to you intend to combat Social Networking Spam (SNS)? It’s becoming an increasingly obvious problem in SERPs. I’m thinking Blogspam should be the least of Google’s worries. What’s your take?
Probably the most creative thing I’ve ever done was wrote a review on a restaurant (The Heart Attack Grill) that was hilarious, emailed it to the owner. He loved it so much he posted it on FB and even put it on his homepage for a while. I got thousands of visitors from this stupid article: https://www.insuranceblogbychris.com/buy-life-insurance-before-eating-at-heart-attack-grill/
For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.

There are ten essential types of marketing that can be done online. Some of these can be broken down into organic marketing and others can be categorized as paid marketing. Organic, of course, is the allure of marketing professionals from around the planet. It's free and its unencumbered traffic that simply keeps coming. Paid marketing, on the other hand, is still a very attractive proposition as long as the marketing pays for itself by having the right type of offer that converts.


So, as you build a link, ask yourself, "am I doing this for the sake of my customer or as a normal marketing function?" If not, and you're buying a link, spamming blog comments, posting low-quality articles and whatnot, you risk Google penalizing you for your behavior. This could be as subtle as a drop in search ranking, or as harsh as a manual action, getting you removed from the search results altogether!
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