The Google algorithm's most important feature is arguably the PageRank system, a patented automated process that determines where each search result appears on Google's search engine return page. Most users tend to concentrate on the first few search results, so getting a spot at the top of the list usually means more user traffic. So how does Google determine search results standings? Many people have taken a stab at figuring out the exact formula, but Google keeps the official algorithm a secret. What we do know is this:
A small search-engine called "RankDex" from IDD Information Services, designed by Robin Li, was, from 1996, already exploring a similar strategy for site-scoring and page-ranking.[19] Li patented the technology in RankDex in 1999[20] and used it later when he founded Baidu in China in 2000.[21][22] Larry Page referenced Li's work in some of his U.S. patents for PageRank.[23]
I am not worried by this; I do agree with Danny Sullivan (Great comment Danny, best comment I have read in a long time). I will not be changing much on my site re: linking but it is interesting too see that Google took over a year to tell us regarding the change, but was really happy to tell us about rel=”nofollow” in the first place and advised us all to use it.
Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.
Well, it seems that what this article says, is that the purpose of the no-follow link is to take the motivation away from spammers to post spam comments for the purpose of the link and the associated page rank flow; that the purpose of no-follow was never to provide a means to control where a page’s pagerank flow is directed. It doesn’t seem that shocking to me folks.
As I was telling Norman above, these days what we’ve come to call content marketing is really a big part of “link building.” You can’t buy links, and “you link to me I’ll link to you” requests often land on deaf ears. Its really all about creating high quality content (videos, images, written blog posts) that appeals to the needs/wants of your target market, and then naturally earning inbound links from sources that truly find what you have to offer worth referencing.
What are backlinks doing for your SEO strategy? Well, Google considers over 200 SEO ranking factors when calculating where a page should rank, but we know that backlinks are one of the top three (the other two are content and RankBrain, Google’s AI). So while you should always focus on creating high-quality content, link-building is also an important factor in ranking your pages well on Google.
Mega-sites, like http://news.bbc.co.uk have tens or hundreds of editors writing new content – i.e. new pages - all day long! Each one of those pages has rich, worthwile content of its own and a link back to its parent or the home page! That’s why the Home page Toolbar PR of these sites is 9/10 and the rest of us just get pushed lower and lower by comparison…
The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.

PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by {\displaystyle PR(E).} Other factors like Author Rank can contribute to the importance of an entity.
As for the use of nofollow as a way to keep pages that shouldn’t be indexed out of Google (as with your feed example) is terrible advice. Your use of it on your feed link does nothing. If anyone links to your feed without nofollow, then it’s going to get indexed. Things that shouldn’t be indexed need to use either robots.txt or meta robots blocking. Nofollow on links to those items isn’t a solution.

Now, how much weight does PageRank carry? Like most every other part of the algorithm, it’s questionable. If we listed all the ranking factors, I don’t suspect it would be in the top 5, but it’s important to remember that the key to ranking well is to be the LESS IMPERFECT than your competition. IE: To have more of the right things that send the right signals in the right places so that Google sees you as a better, more relevant, candidate for the top three on page one. If you and your competitor both have optimized (on-page and technically) for the same keyword phrase perfectly, PR could be the deal breaker that pushes your blue link an inch up.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content. Denver Page Rank Click Here
×