Nice word is not enough for this. You show that Blogging is like Apple vs Samsung. You can create lot of post and drive traffic (which is Samsung like lot of phone every year) or you can create high quality post like apple (which is you) and force higher rank site to make content like you copy content from you blog. Now i will work hard on already publish post until they will not get traffic.
Steve, sometimes good information to users is a consolidation of very high quality links. We have over 3000 links to small business sites within the SBA as well as links to the Harvard and Yale library, academic journals, etc. But because we have the understanding that there should be no more than a hundred links in a website (more now from what Matt said) we have used nofollow on all of them out of fear that Google will penalize our site because of the amount of links.
Likewise, ‘nofollowing’ your archive pages on your blog. Is this really a bad thing? You can get to the pages from the ‘tag’ index or the ‘category’ index, why put weight to a page that is truly navigational. At least the tag and category pages are themed. Giving weight to a page that is only themed by the date is crazy and does not really help search engines deliver ‘good’ results (totally leaving aside the duplicate content issues for now).
One final note is that if the links are not directly related to the subject, or you have no control over them, such as commentors’ website links, maybe you should consider putting them on another page, which links to your main content. That way you don’t leak page rank, and still gain hits from search results from the content of the comments. I may be missing something but this seems to mean that you can have your cake and eat it, and I don’t even think it is gaming the system or against the spirit of it. You might even gain a small sprinkling of page rank if the comment page accumulates any of it’s own.

[44] Matteo Pasquinelli reckons the basis for the belief that PageRank has a social component lies in the idea of attention economy. With attention economy, value is placed on products that receive a greater amount of human attention and the results at the top of the PageRank garner a larger amount of focus then those on subsequent pages. The outcomes with the higher PageRank will therefore enter the human consciousness to a larger extent. These ideas can influence decision-making and the actions of the viewer have a direct relation to the PageRank. They possess a higher potential to attract a user's attention as their location increases the attention economy attached to the site. With this location they can receive more traffic and their online marketplace will have more purchases. The PageRank of these sites allow them to be trusted and they are able to parlay this trust into increased business.
Excellent post! I’m reasonably savvy up to a certain point and have managed to get some of my health content organically ranking higher than WebMD. It’s taken a long time building strong backlinks from very powerful sites (HuffingtonPost being one of them), but I am going to take some time, plow through a few beers, and then get stuck into implementing some of these suggestions. Keep up the great work amigo. Cheers, Bill
Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
Thanks for the clarification, Matt. We were just wondering today when we would hear from you on the matter since it had been a couple of weeks since SMX. I think we’d all be interested to know the extent to which linking to “trusted sites,” helps PageRank. Does it really mitigate the losses incurred by increasing the number of links? I ask because it seems pretty conclusive that the total number of outbound links is now the deciding metric for passing PageRank and not the number of DoFollow links. Any thoughts from you or others?
And why not? Human beings have always enthralled themselves into one pursuit after another, all with a means to an end of improving our lives. Clearly, the conveniences afforded by the internet are quite literally earth-shattering to say the least. Three decades ago, few could have ever imagined the present state of our on-demand-everything society, with the ability to instantly communicate and conduct business in real-time, at a pace that often seems dizzying at the best of times.
Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).
Just think about any relationship for a moment. How long you've known a person is incredibly important. It's not the be-all-end-all, but it is fundamental to trust. If you've known someone for years and years and other people that you know who you already trust can vouch for that person, then you're far more likely to trust them, right? But if you've just met someone, and haven't really vetted them so to speak, how can you possibly trust them?
In today’s world, QUALITY is more important than quantity. Google penalties have caused many website owners to not only stop link building, but start link pruning instead. Poor quality links (i.e., links from spammy or off-topic sites) are like poison and can kill your search engine rankings. Only links from quality sites, and pages that are relevant to your website, will appear natural and not be subject to penalty. So never try to buy or solicit links — earn them naturally or not at all.
When deciding on your niche, you have to actually start a blog or a website that's going to be your online hub. This is where your anchor content is going to live. Everything else will link to here. All the ads you run and traffic you drive through social media or SEO or anything else will all come here. You need a custom domain and a professional looking site if you want anyone to take you seriously.
If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
If you build a new site and only used Domain Authority to create links, you could EASILY have got linked from the worst page possible, even if it was from the best domain, because of the INTERNAL LINKS of the other web pages! How on earth are you going to be able to see the strength of a link if that strength depends on the internal links on an entirely different website?!
Cause if I do that, If I write good content, whilst my 100+ competitors link build, article market, forum comment, social bookmark, release viral videos, buy links, I’ll end up the very bottom of the pile, great content or not and really I am just as well taking my chances pulling off every sneaky trick in the book to get my site top because, everyone does it anyway and if I don’t what do have to lose?”
In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.

Smartphone - In this document, "mobile" or “mobile devices" refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.


In my example, if I am passing PR to a local eatery by having a do-follow link but there are 9 nofollow links on that page and I only had 10 points to begin with then that lowers the value I can give from my local foodie blog to that site. In that case would it actually be better to either disallow comments on that page or to disallow links associated with the comments on that page? I mean if my client is a food blogger (and some are) and they tell the restaurateur “when I write about you it will be good for your Google juice because I will place a link to you with my post” then they would really be diminishing the value they could give by having an increased number of links. Kinds of sucks for the blogger who wants a lot of comments, no?
Ah – well the Reasonable Surfer is a different patent (and therefore a different algorithm) to PageRank. I would imagine that initially, only the first link counted – simply because there either IS or IS NOT a relationship between the two nodes. This mean it was a binary choice. However, at Majestic we certainly think about two links between page A and Page B with separate anchor texts… in this case in a binary choice, either the data on the second link would need to be dropped or, the number of backlinks can start to get bloated. I wrote about this on Moz way back in 2011!
What's the authority of your website or webpage, or any other page on the internet for that matter where you're attempting to gain visibility? Authority is an important component of trust, and it relies heavily on quality links coming from websites that Google already trusts. Authority largely relates to the off-page optimization discipline of SEO that occurs away from the webpage as opposed to the on-page optimization that occurs directly on the webpage.
First and foremost, when it comes to marketing anything online, it's important to understand how money is made and earned. In my phone call with Sharpe, he identified several items that were well worth mentioning. Once you understand where the money comes from and how the industry works, you can then better understand how best to position yourself and your offer so that you can reap the benefits of the making-money-while-you-sleep industry.
Well – maybe for a few of you. But this algorithm is fundamental in understanding links and in particular, understanding why most links count for nothing or almost nothing. When you get to grips with Google’s algorithm, you will be light years ahead of other SEOs… but I never really see it properly explained. I guarantee that even if you know this algorithm inside out, you’ll see some unexpected results from this math by the end of this post and you will also never use the phrase “Domain Authority” in front of a customer again (at least in relation to links).
Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
I really appreciate that you keep us updated as soon as you can, but in some cases, e.g. WRT rel-nofollow, the most appreciated update would be the removal of this very much hated and pretty useless microformat. I mean, when you’ve introduced it because the Google (as well as M$, Yahoo and Ask) algos were flawed at this time, why not take the chance and dump it now when it’s no longer needed?
The search engine results page (SERP) is the actual result returned by a search engine in response to a keyword query. The SERP consists of a list of links to web pages with associated text snippets. The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200).[35] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][51] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[52] although the two are not identical.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
I suppose for those people, including myself who just keep trying to our best and succeed, we just need to keep trusting that Google is doing all it can to weed out irrelevant content and produce the quality goods with changes such as this. Meanwhile the “uneducated majority” will just have to keep getting educated or get out of the game I suppose.
A: For a couple reasons. At first, we figured that site owners or people running tests would notice, but they didn’t. In retrospect, we’ve changed other, larger aspects of how we look at links and people didn’t notice that either, so perhaps that shouldn’t have been such a surprise. So we started to provide other guidance that PageRank sculpting isn’t the best use of time. When we added a help page to our documentation about nofollow, we said “a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.” In a recent webmaster video, I said “a better, more effective form of PageRank sculpting is choosing (for example) which things to link to from your home page.” At Google I/O, during a site review session I said it even more explicitly: “My short answer is no. In general, whenever you’re linking around within your site: don’t use nofollow. Just go ahead and link to whatever stuff.” But at SMX Advanced 2009, someone asked the question directly and it seemed like a good opportunity to clarify this point. Again, it’s not something that most site owners need to know or worry about, but I wanted to let the power-SEOs know.
If you are using Responsive Web Design, use meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user-agent. If you are using separate URLs, signal the relationship between two URLs by tag with rel="canonical" and rel="alternate" elements.

One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you. 

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.

Here’s my take on the whole pagerank sculpting situation. As I understand it, the basic idea is that you can increase your rankings in Google by channeling the page rank of your pages to the pages you want ranked. This used be done with the use of the ‘no folow’ tag. That said, things have changed, and Google has come out and said that the way ‘no follow’ use to work has changed. In short, using ‘no follow’ to channel that page rank juice is no longer as effective as it once was.
Regarding nofollow on content that you don’t want indexed, you’re absolutely right that nofollow doesn’t prevent that, e.g. if someone else links to that content. In the case of the site that excluded user forums, quite a few high-quality pages on the site happened not to have links from other sites. In the case of my feed, it doesn’t matter much either way, but I chose not to throw any extra PageRank onto my feed url. The services that want to fetch my feed url (e.g. Google Reader or Bloglines) know how to find it just fine.

Honestly, this I’ve read your blog for about 4 or 5 years now and the more I read the less I cared about creating new content online because it feels like even following the “Google Rules” still isn’t the way to go because unlike standards, there is no standard. You guys can change your mind whenever you feel like and I can become completely screwed. So screw it. I’m done trying to get Google to find my site. With Twitter and other outlets and 60% of all Google usage is not even finding site but Spell Check, I don’t care anymore.


Despite this many people seem to get it wrong! In particular “Chris Ridings of www.searchenginesystems.net” has written a paper entitled “PageRank Explained: Everything you’ve always wanted to know about PageRank”, pointed to by many people, that contains a fundamental mistake early on in the explanation! Unfortunately this means some of the recommendations in the paper are not quite accurate.
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