Hi Brian! You mentioned that we should have our anchor text include our target keyword. When I do that, Yoast SEO plugin throws a red flag that says “You’re linking to another page with the focus keyword you want this page to rank for. Consider changing that if you truly want this page to rank” So should I leave the anchor text with that keyword or change it?
If you are serious about improving web traffic to your website, we recommend you read Google Webmasters and Webmaster Guidelines. These contain the best practices to help Google (and other search engines) find, crawl, and index your website. After you have read them, you MUST try our Search Engine Optimization Tools to help you with Keyword Research, Link Building, Technical Optimization, Usability, Social Media Strategy and more.
When running PPC ads, it's important that you keep careful track of the specific ads and keywords that you're targeting. You can do this by using the Google Analytics UTM builder to create campaign URLs that you can use to track the campaign source, the medium and any keywords or terms that you might be targeting. This way, you can determine the effectiveness of any campaign that you run and figure out the precise conversion rate.
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
These are ‘tit-for-tat’ links. For instance, you make a deal with your friend who has a business website to have him place a link to your website, and in exchange your website links back to his. In the dark ages of SEO, this used to be somewhat effective. But these days, Google considers such 'link exchanges' to be link schemes, and you may get hit with a penalty if you're excessive and obvious about it. This isn't to say that swapping links is always bad, but if your only motive is SEO, then odds are that you shouldn't do it.
I like that you said you let PageRank flow freely throughout your site. I think that’s good and I’ve steered many friends and clients to using WordPress for their website for this very reason. With WordPress, it seems obvious that each piece of content has an actual home (perma links) and so it would seem logical that Google and other search engines will figure out that structure pretty easily.
If you don’t want to rebuild an expired domain, just take its backlinks and allow the linkers to be aware of the “to-dead-resource” linking. You can ask a link-builder to replace non-working links with your website’s one. If the content is relevant, you can try to restore it. Be sure that you can make it better than it was before. Reach out and inform the link-builder about the renewed content.
Chris_D, great question. If you have a single product page that can have multiple urls with slightly different parameters, that’s a great time to use a rel=canonical meta tag. You can use rel=canonical for pages with session IDs in a similar fashion. What rel=canonical lets you do is say “this page X on my host is kinda of ugly or otherwise isn’t the best version of this page. Use url Y as the preferred version of my page instead.” You can read about rel=canonical at http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=139394. Bear in mind that if you can make your site work without session IDs or make it so that you don’t have multiple “aliases” for the same page, that’s even better because it solves the problem at the root.
There’s no way to speed up the process. To encourage your PageRank to grow, keep making quality content that others will want to link to. You may also consider participating regularly in social media communities to get the word out about the new content you are creating. (Social media participation itself won’t help your PageRank but it will help other humans know your content exists, which can help inspire an increase in natural inbound linking.)
youfoundjake, those would definitely be the high-order bits. The fact that no one noticed this change means (to me) even though it feels like a really big shift, in practice the impact of this change isn’t that huge. By the way, I have no idea why CFC flagged you, but I pulled your comment out of the Akismet bin. Maybe some weird interaction of cookies with WordPress caching? Sorry that happened.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of its PageRank system, for instance, notes that "Google interprets a link from page A to page B as a vote, by page A, for page B." Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site. The significance of search engine rankings is pretty high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping. Blog commenting, guest blogging, article submission, press release distribution, social media engagements, and forum posting can be used to increase backlinks.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.
This year, for the first time, Google stated that user experience would be a core part of gaining rankings for mobile websites. A poorer user experience would send your site hurtling down the rankings. This appeared to come as a shock to many in the SEO community and despite assurances that content was still king – many seemed to feel that this ...
I’m done. Done worrying, done “manipulating”, done giving a damn. I spent 10 years learning semantics and reading about how to code and write content properly and it’s never helped. I’ve never seen much improvement, and I’m doing everything you’ve mentioned. Reading your blog like the bible. The most frustrating part is my friends who don’t give a damn about Google and purposely try to bend the rules to gain web-cred do amazing, have started extremely successful companies and the guy following the rules still has a day job.
Most online marketers mistakenly attribute 100% of a sale or lead to the Last Clicked source. The main reason for this is that analytic solutions only provide last click analysis. 93% to 95% of marketing touch points are ignored when you only attribute success to the last click. That is why multi-attribution is required to properly source sales or leads.
“There may be a miniscule number of pages (such as links to a shopping cart or to a login page) that I might add nofollow on, just because those pages are different for every user and they aren’t that helpful to show up in search engines” – it doesn`t make much sense. If a page isn`t helpful and should not show up on search results, the best option is to meta-noindex the page and disallow it on robots.txt.
The PageRank theory holds that an imaginary surfer who is randomly clicking on links will eventually stop clicking. The probability, at any step, that the person will continue is a damping factor d. Various studies have tested different damping factors, but it is generally assumed that the damping factor will be set around 0.85. In applications of PageRank to biological data, a Bayesian analysis finds the optimal value of d to be 0.31.
The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.
2. Does a nofollowed INTERNAL link also bleed PageRank? Doesn’t that actively punish webmasters who use nofollow in completely . I think Danny makes the case that nofollow at the link level isn’t a cure for duplicate content, but many hosted sites and blogs don’t have the full range of technical options at their disposal. I myself use a hosted service that’s excellent for SEO in many ways but doesn’t give me a per-page HTML header in which to put a canonical link tag. Conclusion: Google would rather we NOT hide duplicate content if nofollow is the most straightforward way to do it.
One attribute assigned by some websites to links is called rel=”nofollow”; strictly speaking, this means search engines are supposed to ignore the link in their rankings. In practice, they don’t, and they expect to see a natural mix of nofollow and dofollow links – a 30%/70% split is probably ideal here. You can find a link to how to create these HTML tags at the end of this section.
However, some of the world's top-earning blogs gross millions of dollars per month on autopilot. It's a great source of passive income and if you know what you're doing, you could earn a substantial living from it. You don't need millions of visitors per month to rake in the cash, but you do need to connect with your audience and have clarity in your voice.
A decent article which encourages discussion and healthy debate. Reading some of the comments I see it also highlights some of the misunderstandings some people (including some SEOs) have of Google PageRank. Toolbar PageRank is not the same thing as PageRank. The little green bar (Toolbar PageRank) was never a very accurate metric and told you very little about the value of any particular web page. It may have been officially killed off earlier this year, but the truth is its been dead for many years. Real PageRank on the other hand, is at the core of Google’s algorithm and remains very important.