This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process (See also Content Marketing Specialist). At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.
The probability that the random surfer visits a page is its PageRank. And, the d damping factor is the probability at each page the “random surfer” will get bored and request another random page. One important variation is to only add the damping factor d to a single page, or a group of pages. This allows for personalization and can make it nearly impossible to deliberately mislead the system in order to get a higher ranking. We have several other extensions to PageRank…
Thanks for the article (and lead-off links as they were good info too) but I did not quite get – if there was a penalisation by Google for sculpting – from the article or whether it was just bad practice? And also to echo what someone else asked ‘is it WORTH actually undoing this type of work on websites SEO’s have worked on’ or simply change the way we work with new sites?
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
8. Technical SEO. Technical SEO is one of the most intimidating portions of the SEO knowledge base, but it’s an essential one. Don’t let the name scare you; the most technical elements of SEO can be learned even if you don’t have any programming or website development experience. For example, you can easily learn how to update and replace your site’s robots.txt file, and with the help of an online template, you should be able to put together your sitemap efficiently.
An essential part of any Internet marketing campaign is the analysis of data gathered from not just the campaign as a whole, but each piece of it as well. An analyst can chart how many people have visited the product website since its launch, how people are interacting with the campaign's social networking pages, and whether sales have been affected by the campaign (See also Marketing Data Analyst). This information will not only indicate whether the marketing campaign is working, but it is also valuable data to determine what to keep and what to avoid in the next campaign.
Ian Rogers first used the Internet in 1986 sending email on a University VAX machine! He first installed a webserver in 1990, taught himself HTML and perl CGI scripting. Since then he has been a Senior Research Fellow in User Interface Design and a consultant in Network Security and Database Backed Websites. He has had an informal interest in topology and the mathematics and behaviour of networks for years and has also been known to do a little Jive dancing.
Now, how much weight does PageRank carry? Like most every other part of the algorithm, it’s questionable. If we listed all the ranking factors, I don’t suspect it would be in the top 5, but it’s important to remember that the key to ranking well is to be the LESS IMPERFECT than your competition. IE: To have more of the right things that send the right signals in the right places so that Google sees you as a better, more relevant, candidate for the top three on page one. If you and your competitor both have optimized (on-page and technically) for the same keyword phrase perfectly, PR could be the deal breaker that pushes your blue link an inch up.
Honestly, this I’ve read your blog for about 4 or 5 years now and the more I read the less I cared about creating new content online because it feels like even following the “Google Rules” still isn’t the way to go because unlike standards, there is no standard. You guys can change your mind whenever you feel like and I can become completely screwed. So screw it. I’m done trying to get Google to find my site. With Twitter and other outlets and 60% of all Google usage is not even finding site but Spell Check, I don’t care anymore.
One more important thing to keep in mind is that this factor is just part of the story about what helps pages to be displayed high in SERPs. Yes, it was the first one used by Google, but now there are lots of ranking factors, they all matter, and they all are taken into account for ranking. The most essential one is deemed content. You know this, content is king, there is no way around it. User experience is the new black (with the new Speed Update, it will become even more important).
I think it’s important to remember that the majority of website owners are NOT at all technical and savvy as to how this whole system works when it comes to SEO, but they still get along and do their best to put something worthwhile on the net. Unfortunately this same majority can so often damage their website rankings without ever knowing it, and lead to an under-performing website as a result, regardless of the quality of their content. As I’ve learnt as a new website owner for the first time, there’s a lot more to running a website than just doing the right thing and trying to produce quality, when time and time again the experts in SEO always win out on the SERPs regardless of quality. One keyword phrase I searched on repeatedly over recent years resulted in the same EMPTY site being returned as the number one result, truly, it had NO content.
So enough of these scary stories. Google actually likes backlinks and relies upon them. The whole idea behind them is that they help to tell Google what is good and useful out there. Remember, it is still an algorithm. It doesn’t know that your page describing the best technique for restoring a 1965 Ford Mustang bumper is all that great. But if enough people are talking about how great it is, and thereby referencing that page on other websites, Google will actually know.
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
The PageRank formula also contains a damping factor (d) . According to the PageRank theory, there is an imaginary surfer who is randomly clicking on links, and at some point he gets bored and eventually stops clicking. The probability that the person will continue clicking at any step is a damping factor. Thus, this factor is introduced to stop some pages having too much influence. As a result, their total vote is damped down by multiplying it by 0.85 (a generally assumed value).
Internet marketing is a number of things. And true success in the field involves an immersion into several skill sets that are required if you really want to succeed at the highest level. That's why I knew I needed to go the top of the food chain of online marketers to get an understanding of what this actually takes. And it's important to note that while there are many hyped-up gurus out there, there are also genuine individuals that aren't just looking to extract money from you.
By now, you've likely seen all the "gurus" in your Facebook feed. Some of them are more popular than others. What you'll notice is that the ads you see that have the highest views and engagement are normally the most successful. Use a site like Similar Web to study those ads and see what they're doing. Join their lists and embed yourself in their funnels. That's an important part of the process so that you can replicate and reverse engineer what the most successful marketers are doing.
For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming.
If the algorithm really works as Matt suggests, no one should use nofollow links internally. I’ll use the example that Matt gave. Suppose you have a home page with ten PR “points.” You have links to five “searchable” pages that people would like to find (and you’d like to get found!), and links to five dull pages with disclaimers, warranty info, log-in information, etc. But, typically, all of the pages will have links in headers and footers back to the home page and other “searchable” pages. So, by using “nofollow” you lose some of the reflected PR points that you’d get if you didn’t use “nofollow.” I understand that there’s a decay factor, but it still seems that you could be leaking points internally by using “nofollow.”
Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search.
Backlinks are a major ranking factor for most search engines, including Google. If you want to do SEO for your website and get relevant organic traffic, building backlinks is something you should be doing. The more backlinks your website has from authoritative domains, the higher reputation you’ll have in Google’s eyes. And you’ll dominate the SERPS.
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
This will help you replicate their best backlinks and better understand what methods they are using to promote their website. If they are getting links through guest blogging, try to become a guest author on the same websites. If most of their links come from blog reviews, get in touch with those bloggers and offer them a trial to test your tool. Eventually, they might write a review about it.
What is Search Engine Optimization (also known as SEO)? A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.
The probability for the random surfer not stopping to click on links is given by the damping factor d, which is, depending on the degree of probability therefore, set between 0 and 1. The higher d is, the more likely will the random surfer keep clicking links. Since the surfer jumps to another page at random after he stopped clicking links, the probability therefore is implemented as a constant (1-d) into the algorithm. Regardless of inbound links, the probability for the random surfer jumping to a page is always (1-d), so a page has always a minimum PageRank.
“An implied link is a reference to a target resource, e.g., a citation to the target resource, which is included in a source resource but is not an express link to the target resource,” Google said in its patent filing. “Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link.”
From a customer experience perspective, we currently have three duplicate links to the same URL i.e. i.e. ????.com/abcde These links are helpful for the visitor to locate relevant pages on our website. However, my question is; does Google count all three of these links and pass all the value, or does Google only transfer the weight from one of these links. If it only transfers value from one of these links, does the link juice disappear from the two other links to the same page, or have these links never been given any value?
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
However, some of the world's top-earning blogs gross millions of dollars per month on autopilot. It's a great source of passive income and if you know what you're doing, you could earn a substantial living from it. You don't need millions of visitors per month to rake in the cash, but you do need to connect with your audience and have clarity in your voice.
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
5. Link building. In some respects, guest posting – one popular tactic to build links, among many other benefits – is just content marketing applied to external publishers. The goal is to create content on external websites, building your personal brand and company brand at the same time, and creating opportunities to link back to your site. There are only a handful of strategies to build quality links, which you should learn and understand as well.
There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.
Advertiser Disclosure: Some of the products that appear on this site are from companies from which QuinStreet receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. QuinStreet does not include all companies or all types of products available in the marketplace.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Yep, please change things to stop keyword stuffing. Change them to stop cloaking. Definately change them to stop buying links that try to game Google. But, telling search engines to not give weight (that I control) to pages that are not what my site is about or are not really relevant. No way. This is logical stuff here. Maybe too logical. I think deep down you know this Matt too.
If you are serious about improving web traffic to your website, we recommend you read Google Webmasters and Webmaster Guidelines. These contain the best practices to help Google (and other search engines) find, crawl, and index your website. After you have read them, you MUST try our Search Engine Optimization Tools to help you with Keyword Research, Link Building, Technical Optimization, Usability, Social Media Strategy and more.
In my example, if I am passing PR to a local eatery by having a do-follow link but there are 9 nofollow links on that page and I only had 10 points to begin with then that lowers the value I can give from my local foodie blog to that site. In that case would it actually be better to either disallow comments on that page or to disallow links associated with the comments on that page? I mean if my client is a food blogger (and some are) and they tell the restaurateur “when I write about you it will be good for your Google juice because I will place a link to you with my post” then they would really be diminishing the value they could give by having an increased number of links. Kinds of sucks for the blogger who wants a lot of comments, no?
The Truth? You don't often come across genuine individuals in this space. I could likely count on one hand who those genuine-minded marketers might be. Someone like Russel Brunson who's developed a career out of providing true value in the field and helping to educate the uneducated is one such name. However, while Brunson has built a colossal business, the story of David Sharpe and his journey to becoming an 8-figure earner really hits home for most people.
For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
Unfortunately, SEO is also a slow process. You can make “quick wins” in markets which are ill-established using SEO, but the truth is that the vast majority of useful keyphrases (including long-tail keyphrases) in competitive markets will already have been optimized for. It is likely to take a significant amount of time to get to a useful place in search results for these phrases. In some cases, it may take months or even years of concentrated effort to win the battle for highly competitive keyphrases.