It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.
If the assumption here is that webmasters will remove the nofollow attributes in response to this change, then why did take “more than a year” for someone from Google to present this information to the public? It seems that if this logic had anything at all to do with the decision to change the nofollow policy, Google would have announced it immediately in order to “encourage” webmasters to change their linking policies and allow access to their pages with “high-quality information.”

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank (building QUALITY backlinks ) is very important if you want to improve your search engine rankings.


Web designers are code-writers and graphics experts that are responsible for developing and implementing the online image of the product. This role involves creating not only the look of websites and applications, but engineering the user experience. A web designer should always pay attention to how easy the materials are to read and use, ensuring smooth interactions for the customer and making sure the form of the materials serve the function of the campaign.
Just like the new structure on JavaScript links and them now carrying weight and being crawlable, the PageRank sculpting change is understandable. Google now can and wants to index more of the web (JavaScript link change). Google wants to reverse a method that can only help people in the know (PageRank sculpting change). Logically, all is very understandable.
If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.
I have not at all seen the results I would expect in terms of page rank throughout my site. I have almost everything pointing at my home page, with a variety of anchor text, but my rank is 1. There is a page on my site with 3, though, and a couple with 2, so it certainly is not all about links; I do try to have somewhat unique and interesting content, but some of my strong pages are default page content. I will explore the help forum. (I guess these comments are nofollow :P) I would not mind a piece of this page rank …
Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.

Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[49] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.


I have a small service business called Eco Star Painting in Calgary and I do all of my own SEO. I’m having trouble getting good backlinks. How do you suggest a painting company get quality backlinks other than the typical local citation sites and social media platforms? I don’t know what I can offer another high domain site in terms of content. Do you have any suggestions?
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They're also great because they're easy to understand and share. Everyone loves visual data, right? That's why the demand for infographics has increased considerably. Consider that influential online publications like Mashable publish numerous infographics from all over the Internet.
Brian, this is the web page that everybody over the entire Internet was searching for. This page answers the million dollar question! I was particularly interested in the food blogs untapped market, who doesn’t love food. I have been recently sent backwards in the SERP and this page will help immensely. I will subscribe to comments and will be back again for more reference.

I did this post because I wanted people to understand more about PageRank, how it works, and to clarify my answers at SMX Advanced. Yes, I would agree that Google itself solely decides how much PageRank will flow to each and every link on a particular page. But that’s no reason to make PageRank a complete black box; if I can help provide people with a more accurate mental model, overall I think that’s a good thing. For example, from your proposed paragraph I would strike the “The number of links doesn’t matter” sentence because most of the time the number of links do matter, and I’d prefer that people know that. I would agree with the rest of your paragraph explanation–which is why in my mind PageRank and our search result rankings qualifies as an opinion and not simply some rote computation. But just throwing out your single paragraph, while accurate (and a whole lot faster to write!), would have been deeply unsatisfying for a number of people who want to know more.
A PageRank results from a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.

The issue being, this change makes it a bad idea to nofollow ANY internal link as any internal page is bound to have a menu of internal links on it, thus keeping the PR flowing, (as opposed to nofollow making it evaporate). So no matter how useless the page is to search engines, nofollowing it will hurt you. Many many webmasters either use robots.txt or noindex to block useless pages generated by ecommerce or forum applications, if this change applies to those methods as well it’d be really great to know, so we can stop sending a significant amount of weight into the abyss.
Brian, you are such an inspiration. I wonder how do you get all these hacks and then publish them for all of us. I have been reading your stuff from quite a time now, but I have a problem. Every time I read something you post I feel overwhelmed but I haven’t been really able to generate any fruitful results on any of my sites. I just don’t know where to start. Imagine I don’t even have an email list.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.
This will help you replicate their best backlinks and better understand what methods they are using to promote their website. If they are getting links through guest blogging, try to become a guest author on the same websites. If most of their links come from blog reviews, get in touch with those bloggers and offer them a trial to test your tool. Eventually, they might write a review about it.
My favorite style in this is article marketing. You create anchor content on your website or blog, then you build authority-content links to that content, effectively driving up the visibility. I've used this single strategy to rank hundreds of keywords in the #1 spot on Google, and I would highly recommend that if you're going to learn any marketing strategy, that you get really good at this one.
Thank you, Brian, for this definitive guide. I have already signed up for Haro and have plans to implement some of your strategies. My blog is related to providing digital marketing tutorials for beginners and hence can be in your niche as well. This is so good. I highly recommend all my team members in my company to read your blog everytime you published new content. 537 comments in this post within a day, you are a master of this. A great influence in digital marketing space.
Matt, my biggest complaint with Google and this “page Rank” nofollow nightmare is it seems we need to have a certain type of site to get ranked well or to make your crawler happy, you say you want a quality site, but what my users deem as quality (3000 links to the best academic information on the planet for business development) is actually looked at by Google as a bad thing and I do not get any rank because of it, makes it hard for my site to be found, and people that can really use the information can not find it when you yourself would look at the info and think it was fantastic to find it all in one place.

Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan. How not to get overwhelmed while staying on top of the latest marketing trends? Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer: Tools to Semi-Automate Marketing Tasks 1.


So, for example, a short-tail keyphrase might be “Logo design”. Putting that into Google will get you an awful lot of hits. There’s a lot of competition for that phrase, and it’s not particularly useful for your business, either. There are no buying signals in the phrase – so many people will use this phrase to learn about logo design or to examine other aspects of logo design work.
The SEO industry changes at an extreme pace, every year marketers evolve their strategies and shift their focus. However, backlinks remain just as crucial of a strategy as when they were first created. Currently, backlinks are a very common phase in the world of SEO, and if you are involved in the industry, you know backlinks are vital to a website’s performance. 

Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According to a report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. (See also E-Commerce Marketing)
The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While internet marketing doesn't quite work that way, in that you actually do have to put in the work, it isn't too difficult to separate the proverbial men from the boys when it comes to the real online earners.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
Cause if I do that, If I write good content, whilst my 100+ competitors link build, article market, forum comment, social bookmark, release viral videos, buy links, I’ll end up the very bottom of the pile, great content or not and really I am just as well taking my chances pulling off every sneaky trick in the book to get my site top because, everyone does it anyway and if I don’t what do have to lose?”

Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.
Here’s my take on the whole pagerank sculpting situation. As I understand it, the basic idea is that you can increase your rankings in Google by channeling the page rank of your pages to the pages you want ranked. This used be done with the use of the ‘no folow’ tag. That said, things have changed, and Google has come out and said that the way ‘no follow’ use to work has changed. In short, using ‘no follow’ to channel that page rank juice is no longer as effective as it once was.

I started taking action right away on the “Best Of” Blog Posts” approach… I found some great blogs and left a relevant and useful comment. The first impression, sins a lot of the blogs see my as the competition it is not easy to get past the moderator. I made 6 or 7 comments the first day and will update this comment after I have a good number of post to measure results…
I won’t blame MC. Google, knows what they does. These are things that webmasters need not worry about. Well, it won’t make much difference as far as I think. I don’t use no follow tags specifically – I use WP for blogging purposes and it does rest of the things for me other than writing content which I do. I think it is the content and the external links that sites point to – which should be considered. I mean, if a computer blog owner posts a really fantastic computer article about something related to computer, and also puts some links to external pages (which are really useful for the readers), then that post, should be ranked high in gooogle – And I think google does this well – So, webmasters, just concentrate on yur website/blogs etc and leave rest of the things to Big G.
The Google Toolbar long had a PageRank feature which displayed a visited page's PageRank as a whole number between 0 and 10. The most popular websites displayed a PageRank of 10. The least showed a PageRank of 0. Google has not disclosed the specific method for determining a Toolbar PageRank value, which is to be considered only a rough indication of the value of a website. In March 2016 Google announced it would no longer support this feature, and the underlying API would soon cease to operate.[34]
Search engines are a great way to find business online. They offer “passive” marketing approaches for those who don’t want to get into “active marketing”. SEO can be incredibly powerful, but it’s often too slow for someone who needs clients today (rather than in six months’ time) to be a good marketing strategy when you launch your business. It’s cheap (though it’s not free – your time is worth money too), and it can be very effective in the medium to long term.

I have not at all seen the results I would expect in terms of page rank throughout my site. I have almost everything pointing at my home page, with a variety of anchor text, but my rank is 1. There is a page on my site with 3, though, and a couple with 2, so it certainly is not all about links; I do try to have somewhat unique and interesting content, but some of my strong pages are default page content. I will explore the help forum. (I guess these comments are nofollow :P) I would not mind a piece of this page rank …
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did.

But this leads to a question — if my husband wants to do a roundup of every Wagner Ring Cycle on DVD, that’s about 8 Amazon links on the page, all bleeding PR away from his substantive insights. If he, instead, wants to do a roundup of every Ring Cycle on CD, that’s about two dozen items worth discussing. The page would be very handy for users, and would involve considerably more effort on his part… but no good deed goes unpunished, and in the eyes of Google the page would be devalued by more than two thirds.
There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[53] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[54]
In my view, the Reasonable Surfer model would findamentally change the matrix values above, so that the same overall PageRank is apportioned out of each node, but each outbound link carres a different value. In this scenario, you can indeed make the case that three links will generate more traffic than one, although the placement of these links might increase OR DECREASE the amount of PageRank that is passed, since (ultimately) the outbound links from page A to Page B are dependent on the location of all other outbound links on Page A. But this is the subject of another presentation for the future I think.
where N is the total number of all pages on the web. The second version of the algorithm, indeed, does not differ fundamentally from the first one. Regarding the Random Surfer Model, the second version's PageRank of a page is the actual probability for a surfer reaching that page after clicking on many links. The PageRanks then form a probability distribution over web pages, so the sum of all pages' PageRanks will be one.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[60] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[61] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.
If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.
These are ‘tit-for-tat’ links. For instance, you make a deal with your friend who has a business website to have him place a link to your website, and in exchange your website links back to his. In the dark ages of SEO, this used to be somewhat effective. But these days, Google considers such 'link exchanges' to be link schemes, and you may get hit with a penalty if you're excessive and obvious about it. This isn't to say that swapping links is always bad, but if your only motive is SEO, then odds are that you shouldn't do it.
So, for example, a short-tail keyphrase might be “Logo design”. Putting that into Google will get you an awful lot of hits. There’s a lot of competition for that phrase, and it’s not particularly useful for your business, either. There are no buying signals in the phrase – so many people will use this phrase to learn about logo design or to examine other aspects of logo design work.
Because of the size of the actual web, the Google search engine uses an approximative, iterative computation of PageRank values. This means that each page is assigned an initial starting value and the PageRanks of all pages are then calculated in several computation circles based on the equations determined by the PageRank algorithm. The iterative calculation shall again be illustrated by our three-page example, whereby each page is assigned a starting PageRank value of 1.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][51] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[52] although the two are not identical.
I think it’s important to remember that the majority of website owners are NOT at all technical and savvy as to how this whole system works when it comes to SEO, but they still get along and do their best to put something worthwhile on the net. Unfortunately this same majority can so often damage their website rankings without ever knowing it, and lead to an under-performing website as a result, regardless of the quality of their content. As I’ve learnt as a new website owner for the first time, there’s a lot more to running a website than just doing the right thing and trying to produce quality, when time and time again the experts in SEO always win out on the SERPs regardless of quality. One keyword phrase I searched on repeatedly over recent years resulted in the same EMPTY site being returned as the number one result, truly, it had NO content.

People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[46]


Hi Brian thank you for sharing this awesome backlinking techniques. My site is currently not ranking well. It used to be, sometime mid last year, but it suddenly got de-ranked. Not really sure why. I haven’t been participating in any blackhat techniques or anything at all. I’ll try a few of your tips and hopefully it will help my site back to its shape.


The original Random Surfer PageRank patent from Stanford has expired. The Reasonable Surfer version of PageRank (assigned to Google) is newer than that one, and has been updated via a continuation patent at least once. The version of PageRank based upon a trusted seed set of sites (assigned to Google) has also been updated via a continuation patent and differs in many ways from the Stanford version of PageRank. It is likely that Google may be using one of the versions of PageRank that they have control over (the exclusive license to use Stanford’s version of PageRank has expired along with that patent). The updated versions of PageRank (reasonable surfer and Trusted Seeds approach) both are protected under present day patents assigned to Google, and both have been updated to reflect modern processes in how they are implemented. Because of their existence, and the expiration of the original, I would suggest that it is unlikely that the random surfer model-base PageRank is still being used.
In an effort to manually control the flow of PageRank among pages within a website, many webmasters practice what is known as PageRank Sculpting[65]—which is the act of strategically placing the nofollow attribute on certain internal links of a website in order to funnel PageRank towards those pages the webmaster deemed most important. This tactic has been used since the inception of the nofollow attribute, but may no longer be effective since Google announced that blocking PageRank transfer with nofollow does not redirect that PageRank to other links.[66]
My favorite tool to spy on my competitors' backlinks is called Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned. Inside the tool, you get more insights about these links and can sort them by their value and other SEO metrics. A useful feature is that all the links my own website already has are highlighted in green, as in the screenshot below.
Now, how much weight does PageRank carry? Like most every other part of the algorithm, it’s questionable. If we listed all the ranking factors, I don’t suspect it would be in the top 5, but it’s important to remember that the key to ranking well is to be the LESS IMPERFECT than your competition. IE: To have more of the right things that send the right signals in the right places so that Google sees you as a better, more relevant, candidate for the top three on page one. If you and your competitor both have optimized (on-page and technically) for the same keyword phrase perfectly, PR could be the deal breaker that pushes your blue link an inch up.
Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
I am not worried by this; I do agree with Danny Sullivan (Great comment Danny, best comment I have read in a long time). I will not be changing much on my site re: linking but it is interesting too see that Google took over a year to tell us regarding the change, but was really happy to tell us about rel=”nofollow” in the first place and advised us all to use it.

Likewise, ‘nofollowing’ your archive pages on your blog. Is this really a bad thing? You can get to the pages from the ‘tag’ index or the ‘category’ index, why put weight to a page that is truly navigational. At least the tag and category pages are themed. Giving weight to a page that is only themed by the date is crazy and does not really help search engines deliver ‘good’ results (totally leaving aside the duplicate content issues for now).
Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns. 

The mathematics of PageRank are entirely general and apply to any graph or network in any domain. Thus, PageRank is now regularly used in bibliometrics, social and information network analysis, and for link prediction and recommendation. It's even used for systems analysis of road networks, as well as biology, chemistry, neuroscience, and physics.[45]
Content is king. Your content needs to be written so that it provides value to your audience. It should be a mix of long and short posts on your blog or website. You should not try to “keyphrase stuff” (mentioning a keyphrase over and over again to try and attract search engines) as this gets penalized by search engines now. However, your text should contain the most important keyphrases at least once and ideally two to three times—ideally, it should appear in your title. However, readability and value are much more important than keyword positioning today.

The amount of link juice passed depends on two things: the number of PageRank points of the webpage housing the link, and the total number of links on the webpage that are passing PageRank. It’s worth noting here that while Google will give every website a public-facing PageRank score that is between 1 and 10, the “points” each page accumulates from the link juice passed by high-value inbound links can — and do — significantly surpass ten. For instance, webpages on the most powerful and significant websites can pass link juice points in the hundreds or thousands. To keep the rating system concise, Google uses a lot of math to correlate very large (and very small) PageRank values with a neat and clean 0 to 10 rating scale.
Regarding nofollow on content that you don’t want indexed, you’re absolutely right that nofollow doesn’t prevent that, e.g. if someone else links to that content. In the case of the site that excluded user forums, quite a few high-quality pages on the site happened not to have links from other sites. In the case of my feed, it doesn’t matter much either way, but I chose not to throw any extra PageRank onto my feed url. The services that want to fetch my feed url (e.g. Google Reader or Bloglines) know how to find it just fine.
While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.
How does it work? In essence, you use Google Adwords (or another search engine’s equivalent – depending on the market you work in; in China, you’d be looking at Baidu, for example) to place bids on keyphrases; you write an advert based on that keyphrase; the search engine places the advert near the top of the search rankings, and you pay the amount of the bid every time someone clicks on your advert.

Thanks for the clarification, Matt. We were just wondering today when we would hear from you on the matter since it had been a couple of weeks since SMX. I think we’d all be interested to know the extent to which linking to “trusted sites,” helps PageRank. Does it really mitigate the losses incurred by increasing the number of links? I ask because it seems pretty conclusive that the total number of outbound links is now the deciding metric for passing PageRank and not the number of DoFollow links. Any thoughts from you or others?


A great number of people who deal with SEO confuse backlink building and backlink earning. These notions are different. What is backlink building? It means to create conditions for SEO backlink referring to your site. To earn a backlink means to deserve it. Is that really possible? Yes! If you want your site to be worth earning backlinks, you must do everything possible and impossible to please your guests and users.
Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience. (See also Web Marketing)
One attribute assigned by some websites to links is called rel=”nofollow”; strictly speaking, this means search engines are supposed to ignore the link in their rankings. In practice, they don’t, and they expect to see a natural mix of nofollow and dofollow links – a 30%/70% split is probably ideal here. You can find a link to how to create these HTML tags at the end of this section.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]
The field is replete with terms that might confuse and perplex the average individual. What is a squeeze page? What's a sales funnel? What's a CPA? What's SEO? How do you setup a good blog to filter the right type of relevant traffic and get your offer in front of eligible users? What's a massive value post (MVP) really mean? Clearly, there are an endless array of terms, some of which you might already know or might not depending on how much you presently know about the field.
Get a link to your pages from an high PR page and yes, some of that PageRank importance is transmitted to your page. But that’s doesn’t take into account the context of the link — the words in the link — the anchor text. If you don’t understand anchor text, Google Now Reporting Anchor Text Phrases from me last month will take you by the hand and explain it more.

Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.
I have a question. My site is in download/free resources niche, and I’m having some troubles figuring out link building opportunities. Most of the webmasters from other websites in this niche don’t really actively respond to my email. I guess it’s because this is a niche that people often build a high traffic website and leave it there as a passive income. Do you have any suggestion?
In both versions of my model, I used the total of my initia esitimate to check my math was not doing south. After every iteration, the total Pagerank remains the same. This means that PageRank doesn’t leak! 301 redirects cannot just bleed PageRank, otherwise the algorithm might not remain stable. On a similar note, pages with zero outbound links can’t be “fixed” by dividing by something other than zero. They do need to be fixed, but not by diluing the overall PageRank. I can maybe look at these cases in more depth if there is some demand.
When Site A links to your web page, Google sees this as Site A endorsing, or casting a vote for, your page. Google takes into consideration all of these link votes (i.e., the website’s link profile) to draw conclusions about the relevance and significance of individual webpages and your website as a whole. This is the basic concept behind PageRank.
Halfdeck; Don’t you think the big problem is that Google is giving too much information to the industry? I stated a long time ago this fact, wondering why they wish to constantly hand out more information when they should have known the industry would try their best to exploit anyway. Not only that, but wanting more and more no matter how much Google hands out is something that is very clear as well. You just stated you want “more detail”. Why? I’m thinking too much detail handed out over the years is Google’s biggest problem right now. Considering the total majority of websites on the internet don’t know what a nofollow attribute is anyway, what exactly is Google gaining by giving up parts of their algo to the SEO industry? Big mistake. They should actually just shut up.
If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings. 

From a customer experience perspective, we currently have three duplicate links to the same URL i.e. i.e. ????.com/abcde These links are helpful for the visitor to locate relevant pages on our website. However, my question is; does Google count all three of these links and pass all the value, or does Google only transfer the weight from one of these links. If it only transfers value from one of these links, does the link juice disappear from the two other links to the same page, or have these links never been given any value?

What I like the most about Monitor Backlinks is that we can keep track of every single link, and that we can see the status of those links when they change or become obsolete. The details and the whole overview of Monitor Backlinks, is exactly what I need and no more, because there are a lot of SEO programmes on the market today, which promise to do what's necessary, but don't. Monitor Backlinks is exactly what I need for my SEO, and no more than that needed.
It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.

The field is replete with terms that might confuse and perplex the average individual. What is a squeeze page? What's a sales funnel? What's a CPA? What's SEO? How do you setup a good blog to filter the right type of relevant traffic and get your offer in front of eligible users? What's a massive value post (MVP) really mean? Clearly, there are an endless array of terms, some of which you might already know or might not depending on how much you presently know about the field.
As Rogers pointed out in his classic paper on PageRank, the biggest takeaway for us about the eigenvector piece is that it’s a type of math that let’s you work with multiple moving parts. “We can go ahead and calculate a page’s PageRank without knowing the final value of the PR of the other pages. That seems strange but, basically, each time we run the calculation we’re getting a closer estimate of the final value. So all we need to do is remember the each value we calculate and repeat the calculations lots of times until the numbers stop changing much.”
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.

Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all dozens of aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Paid-for links and ads on your site MUST have a nofollow attribute (see Google’s policy on nofollow). If you have paid links that are left followed, the search engines might suspect you are trying to manipulate search results and slap your site with a ranking penalty. Google’s Penguin algorithm eats manipulative paid links for lunch, so stay off the menu by adding nofollow attributes where applicable.


Due to the importance of backlinks, there are lots of bad practices followed by website owners to gain backlinks. Some of these bad practices are: purchasing backlinks, link exchange networks, selling backlinks, etc. Most of these practices are not recommended by search engines. They usually deindex and penalize websites suspected of involvement in such practices.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

If (a) is correct that looks like bad news for webmasters, BUT if (b) is also correct then – because PR is ultimately calculated over the whole of the web – every page loses out relative to every other page. In other words, there is less PR on the web as a whole and, after a sufficient number of iterations in the PR calculation, normality is restored. Is this correct?
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]

Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don't entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost.
For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.  Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming.

My favorite tool to spy on my competitors' backlinks is called Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned. Inside the tool, you get more insights about these links and can sort them by their value and other SEO metrics. A useful feature is that all the links my own website already has are highlighted in green, as in the screenshot below.
But bear in mind that you can't guest post just anywhere and expect that it'll help. In fact, for years black hatters have perverted the value of guest posts by 'creating private blog networks,' which put out mass quantities of low-quality content for the sole purpose of exchanging backlinks. Google has caught on to this, and penalizes websites accordingly. So, you want to ensure that you only provide guest posts to reputable, respected websites that are relevant to your industry.
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