After finding websites that have good metrics, you have to make sure the website is related to your site. For each competitor backlink, try to understand how your competitor got that link. If it was a guest article, send a request to become a contributor as well. If it was a product review by a blogger, contact the writer and offer them a good deal in exchange for a similar review.
Business address listings on Google, Yelp, LinkedIn, Facebook, Yellow Pages, and elsewhere count as backlinks. Perhaps more importantly, they also go a long ways towards helping customers find your business! There are many, many such sites. A good way to approach this once you've gotten the biggies out of the way - Google should be your first priority - is to make a point of setting up a couple new citation profiles every week or so. Search around for updated lists of reputable business listing sites, and use it as a checklist.
Retargeting is another way that we can close the conversion loop and capitalize on the traffic gained from the overall marketing campaign. Retargeting is a very powerful display advertising tool to keep your brand top of mind and keep them coming back. We track every single touch point up to the ultimate conversions and use that data to make actionable recommendations for further campaign optimization.
However, if you're like the hundreds of millions of other individuals that are looking to become the next David Sharpe, there are some steps that you need to take. In my call with this renowned online marketer, I dove deep the a conversation that was submerged in the field of internet marketing, and worked to really understand what it takes to be top earner. We're not just talking about making a few hundred or thousand dollars to squeak by here; we're talking about building an automated cash machine. It's not easy by any means.
For the most part, the 6-figure, 7-figure, and 8-figure-earners and up are making a large majority of their income by scaling out offers that they control. If you're just starting out, that avenue isn't for you. It only comes over time as you come to understand the field. As Sharpe says, most people first need to get a lay of the land and cruise through the virtual sales landscape before they dive into a massive undertaking like creating their own digital products and sales funnels.
First and foremost, when it comes to marketing anything online, it's important to understand how money is made and earned. In my phone call with Sharpe, he identified several items that were well worth mentioning. Once you understand where the money comes from and how the industry works, you can then better understand how best to position yourself and your offer so that you can reap the benefits of the making-money-while-you-sleep industry.
The nofollow tag is being used for page rank sculpting and to stop blog spamming. In my mind this is tant amount to manipulating page rank and thus possibly ranking position in certain cases. I do post to regularly blogs and forums regarding web design and this improved my search ranking as a side effect. Whats wrong with making an active contribution to the industry blogs and being passed some Pagerank. Google needs to determine whether the post entry is relevant then decide to pass pagerank after the analysis or just decide that blog should not pass PR in any event. Whats gone wrong with the Internet when legitimate content pages do not pass PR?
If you’re not getting the clicks… you may need to invest more money per click. As you might expect, there are algorithms in play for SEM. Also, the more you pay, the more likely you are to be served with high-value (in terms of potential spending with your business) clicks. Or, you may just need to re-evaluate your keyphrase – maybe it’s not as popular as the figures, provided by Google Adwords, suggest?
The biggest problem that most people have when trying to learn anything to do with driving more traffic to their website or boosting their visibility across a variety of online mediums, is that they try to do the least amount of work for the greatest return. They cut corners and they take shortcuts. Because of that, they fail. Today, if you're serious about marketing anything on the web, you have to gain Google's trust.
In regards to link sculpting I think the pro’s of having the “no follow” attribute outweigh the few who might use it to link sculpt. Those crafty enough to link sculpt don’t actually need this attribute but it does make life easier and is a benefit. Without this attribute I would simply change the hierarchy of the internal linking structure of my site and yield the same results I would if the “no follow” attribute didn’t exist.
One thing that has worked well for me lately that can work well (and may help with the infographic promotion) is surveys. Google Forms allow you to create a survey for free. Think of interesting questions to your niche and start promoting the survey (ask well known influencers in your niche to share the survey with their social followers to help with responses. Offer them a link as a contributor once the survey is complete). Once you have a few hundred responses, you can create a commentary about your findings (Google also puts the data into graphs). If you have enough responses and the information is interesting, get in touch with the same bloggers who helped push it out there to see if they would be happy to share the results. The beauty of this method is that if the results are interesting enough, you might end up getting a link back from a huge news site.
“Google itself solely decides how much PageRank will flow to each and every link on a particular page. In general, the more links on a page, the less PageRank each link gets. Google might decide some links don’t deserve credit and give them no PageRank. The use of nofollow doesn’t ‘conserve’ PageRank for other links; it simply prevents those links from getting any PageRank that Google otherwise might have given them.”
Matt, this is an excellent summary. I finally got around to reading “The Search” by John Battelle and it was very enlightening to understand much of the academia behind what led to the creation of Backrub.. er Google.Looking at how many times the project was almost shutdown due to bandwidth consumption (> 50% of what the university could offer at times) as well as webmasters being concerned that their pages would be stolen and recreated. It’s so interesting to see that issues we see today are some of the same ones that Larry and Sergey were dealing with back then. As always, thanks for the great read Matt!
If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.
For instance, the Pew Internet & American Life Project has demographic data that suggests individuals between the ages of 18 and 33 are the most likely to use mobile Internet technology like smartphones and tablets, while the “Gen-X” demographic of individuals who are in their 30’s and 40’s are far more likely to seek out information through their laptop and desktop computers.(See also Targeted Marketing)
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index.
I’m growing tired of this game between Google and the rest of the online community about how to “manipulate” my content and code to better rank in your system. It seems that you guys have completely over complicated the game. If I add a nofollow tag, why on earth would any page rank be added to that link. I just told you to NOT FOLLOW it! The fact that it receives any rank at all is absurd.
Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.
Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam39, for example by using CAPTCHAs and turning on comment moderation.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.