The name "PageRank" plays off of the name of developer Larry Page, as well as of the concept of a web page. The word is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; it sold the shares in 2005 for $336 million.
Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclusion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.
For instance, the Pew Internet & American Life Project has demographic data that suggests individuals between the ages of 18 and 33 are the most likely to use mobile Internet technology like smartphones and tablets, while the “Gen-X” demographic of individuals who are in their 30’s and 40’s are far more likely to seek out information through their laptop and desktop computers.(See also Targeted Marketing)
Google can’t like this. Although its great for them to have spammers out of the Wikipedias, they’re also losing a lot of very authorative input for their PR algorithm. Think about it – if every site in the world put nofollow on every link Google’s algorithm would be worthless overnight. There has been ongoing speculation as to whether or not Google ignores nofollows from certain sites like Wikipedia, something Mr Cutts has outrightly denied (but also admitted that it would be very useful to have more granular control over nofollow so that it was not an all-or-nothing situation.)
Chris_D, great question. If you have a single product page that can have multiple urls with slightly different parameters, that’s a great time to use a rel=canonical meta tag. You can use rel=canonical for pages with session IDs in a similar fashion. What rel=canonical lets you do is say “this page X on my host is kinda of ugly or otherwise isn’t the best version of this page. Use url Y as the preferred version of my page instead.” You can read about rel=canonical at http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=139394. Bear in mind that if you can make your site work without session IDs or make it so that you don’t have multiple “aliases” for the same page, that’s even better because it solves the problem at the root.
When deciding on your niche, you have to actually start a blog or a website that's going to be your online hub. This is where your anchor content is going to live. Everything else will link to here. All the ads you run and traffic you drive through social media or SEO or anything else will all come here. You need a custom domain and a professional looking site if you want anyone to take you seriously.
Online competition is fiercer than ever—and if you want to create a website that outperforms industry benchmarks in a big way, it’s vital that you know how to utilize your design skills to keep users engaged. The more engaged users are, the more likely they are to turn into paying customers—people who will buy your products and services time and time again, remain loyal, and ultimately become ambassadors for your brand both on- and offline.
There’s a lot of frustration being vented in this comments section. It is one thing to be opaque – which Google seems to be masterly at – but quite another to misdirect, which is what No Follow has turned out to be. All of us who produce content always put our readers first, but we also have to be sensible as far as on page SEO is concerned. All Google are doing with this kind of thing is to progressively direct webmasters towards optimizing for other, more reliable and transparent, ways of generating traffic (and no, that doesn’t necessarily mean Adwords, although that may be part of the intent).
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
However, with all of these so-called modern conveniences to life, where technology's ever-pervading presence has improved even the most basic tasks for us such as hailing a ride or ordering food or conducting any sort of commerce instantly and efficiently, many are left in the dark. While all of us have become self-professed experts at consuming content and utilizing a variety of tools freely available to search and seek out information, we're effectively drowning in a sea of digital overload.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
Matt, this is an excellent summary. I finally got around to reading “The Search” by John Battelle and it was very enlightening to understand much of the academia behind what led to the creation of Backrub.. er Google.Looking at how many times the project was almost shutdown due to bandwidth consumption (> 50% of what the university could offer at times) as well as webmasters being concerned that their pages would be stolen and recreated. It’s so interesting to see that issues we see today are some of the same ones that Larry and Sergey were dealing with back then. As always, thanks for the great read Matt!
i.e. the PageRank value for a page u is dependent on the PageRank values for each page v contained in the set Bu (the set containing all pages linking to page u), divided by the number L(v) of links from page v. The algorithm involves a damping factor for the calculation of the pagerank. It is like the income tax which the govt extracts from one despite paying him itself.
SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.
Moreover, the PageRank mechanism is entirely general, so it can applied to any graph or network in any field. Currently, the PR formula is used in bibliometrics, social and information network analysis, and for link prediction and recommendation. It's even used for system analysis of road networks, as well as biology, chemistry, neuroscience, and physics.
A PageRank results from a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.
If you build a new site and only used Domain Authority to create links, you could EASILY have got linked from the worst page possible, even if it was from the best domain, because of the INTERNAL LINKS of the other web pages! How on earth are you going to be able to see the strength of a link if that strength depends on the internal links on an entirely different website?!
Assume a small universe of four web pages: A, B, C and D. Links from a page to itself, or multiple outbound links from one single page to another single page, are ignored. PageRank is initialized to the same value for all pages. In the original form of PageRank, the sum of PageRank over all pages was the total number of pages on the web at that time, so each page in this example would have an initial value of 1. However, later versions of PageRank, and the remainder of this section, assume a probability distribution between 0 and 1. Hence the initial value for each page in this example is 0.25.
Just as some backlinks you earn are more valuable than others, links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, and so on) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.
On a blog the page rank should go to the main article pages. Now it just gets “evaporated” if you use “nofollow” or scattered to all the far flung nooks and crannys which means google will not be able to see the wood for the trees. The vast majority of a site’s overall page rank will now reside in the long tail of useless pages such as commentors profile pages. This can only make it harder for google to serve up the most relevant pages.
Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin. Also, don’t do anything shady or unnatural to create backlinks, like asking a site to put a link in the footer of every page on their site.
I have a small service business called Eco Star Painting in Calgary and I do all of my own SEO. I’m having trouble getting good backlinks. How do you suggest a painting company get quality backlinks other than the typical local citation sites and social media platforms? I don’t know what I can offer another high domain site in terms of content. Do you have any suggestions?
The best strategy to get backlinks is to create great content and let other people promote your content. However, to get started, you can create your own links to content on your social media platform, ask your friends to share your content on their websites and social media, and if you can find questions in forums that your content answers, you can always post it there.
Check your robots.txt file. Make sure you learn how to hide content you don’t want indexed from search engines and that search engines can find the content you do want indexed, too. (You will want to hide things such as repeat content, which can be penalized by search engines but is still necessary on your site). You’ll find a link to how to modify the robots.txt at the end of this article.
The Google algorithm's most important feature is arguably the PageRank system, a patented automated process that determines where each search result appears on Google's search engine return page. Most users tend to concentrate on the first few search results, so getting a spot at the top of the list usually means more user traffic. So how does Google determine search results standings? Many people have taken a stab at figuring out the exact formula, but Google keeps the official algorithm a secret. What we do know is this:
In an effort to manually control the flow of PageRank among pages within a website, many webmasters practice what is known as PageRank Sculpting—which is the act of strategically placing the nofollow attribute on certain internal links of a website in order to funnel PageRank towards those pages the webmaster deemed most important. This tactic has been used since the inception of the nofollow attribute, but may no longer be effective since Google announced that blocking PageRank transfer with nofollow does not redirect that PageRank to other links.