The green ratings bars are a measure of the importance Google’s assessment of the importance of a web page, as determined by Google’s patented PageRank technology and other factors. These PageRank bars tell you at a glance whether other people on the web consider Google considers a page to be a high-quality site worth checking out. Google itself does not evaluate or endorse websites. Rather, we measure what others on the web feel is important enough to deserve a link. And because Google does not accept payment for placement within our results, the information you see when you conduct a search is based on totally objective criteria.
Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.
SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.
Consumers today are driven by the experience. This shift from selling products to selling an experience requires a connection with customers on a deeper level, at every digital touch point. TheeDigital’s internet marketing professionals work to enhance the customer experience, grow your online presence, generate high-quality leads, and solve your business-level challenges through innovative, creative, and tactful internet marketing.
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.
Many years ago, low-quality SEO firms loved to abuse the comments sections of blogs, forums, and news sites as a way to build backlinks for clients. This approach is pretty ineffective these days, as most reputable sites that are worth having backlinks on have responded to such abuse by making all such links 'nofollow.' While sites like Quora and industry-specific forums are great for sharing your expertise and raising your visiblity, you're not going to get any SEO value from them.
On another note, I would like to express my contempt for Google and its so called terms of service regarding the legitimate acquisition of links. why should it care if links are paid for or not? Thanks to the invention of pagerank, it is Google itself that has cancelled out reciprocal linking and has stopped people giving out links due to fear of them losing pagerank, and blogs and forums are worthless thanks to the nofollow trick. so it is now impossible to get decent links organically, without having to pay for them, and those who do give out free links are considered fools. Google has brought this dilemma on itself, and yet it seems like punishing us for trying to get links other than freely! Face facts, no one is going to link to someone without getting a link in return! google has invented pagerank which is like a currency, and so people expect to be paid for links, as giving out links devalues their pagerank and so compensation is now required. It is forcing people to use underhand methods to get links, mostly the ‘paid’ variety.

It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24]


Thanks Matt for the informative post. However I do have some questions regarding blog comments. Let say a blog post of mine have PR 10, the page has 10 links, 3 of them are my internal link to my other related post, the other 7 links are external links from blog comment. Based on your explanation, even the 7 external links are nofollow, my 3 internal link will only get 1 PR each which is still the same if the 7 external link is dofollow. Therefore there is no point of adding nofollow for the sake of keeping the PR flow within your own links. Is this correct? 

I did this post because I wanted people to understand more about PageRank, how it works, and to clarify my answers at SMX Advanced. Yes, I would agree that Google itself solely decides how much PageRank will flow to each and every link on a particular page. But that’s no reason to make PageRank a complete black box; if I can help provide people with a more accurate mental model, overall I think that’s a good thing. For example, from your proposed paragraph I would strike the “The number of links doesn’t matter” sentence because most of the time the number of links do matter, and I’d prefer that people know that. I would agree with the rest of your paragraph explanation–which is why in my mind PageRank and our search result rankings qualifies as an opinion and not simply some rote computation. But just throwing out your single paragraph, while accurate (and a whole lot faster to write!), would have been deeply unsatisfying for a number of people who want to know more.

Every mechanism or algorithm is good untill someone brake it. In my opinion as people tend to scam the search results, google is getting more and more consevative upon indexing and ranking search results. When I search a word or a phrase I see more wikipedia, amazon, google, youtube, etc. links returning my search, even the page name or headline does not cover the keywords in the phrase. I’m getting afraid that this may lead to an elitist web nature in the future.


Thanks Matt for the informative post. However I do have some questions regarding blog comments. Let say a blog post of mine have PR 10, the page has 10 links, 3 of them are my internal link to my other related post, the other 7 links are external links from blog comment. Based on your explanation, even the 7 external links are nofollow, my 3 internal link will only get 1 PR each which is still the same if the 7 external link is dofollow. Therefore there is no point of adding nofollow for the sake of keeping the PR flow within your own links. Is this correct?
So enough of these scary stories. Google actually likes backlinks and relies upon them. The whole idea behind them is that they help to tell Google what is good and useful out there. Remember, it is still an algorithm. It doesn’t know that your page describing the best technique for restoring a 1965 Ford Mustang bumper is all that great. But if enough people are talking about how great it is, and thereby referencing that page on other websites, Google will actually know.
6. Measurement and analysis. You won’t get far in SEO unless you know how to measure your results, interpret those results, and use your analysis to make meaningful changes to your approach. The best tool for the job is still Google Analytics, especially if you’re new to the game. Spend some time experimenting with different metrics and reports, and read up on Analytics knowledge base articles. There’s a deep world to dive into.
What are backlinks doing for your SEO strategy? Well, Google considers over 200 SEO ranking factors when calculating where a page should rank, but we know that backlinks are one of the top three (the other two are content and RankBrain, Google’s AI). So while you should always focus on creating high-quality content, link-building is also an important factor in ranking your pages well on Google.
As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

We regard a small web consisting of three pages A, B and C, whereby page A links to the pages B and C, page B links to page C and page C links to page A. According to Page and Brin, the damping factor d is usually set to 0.85, but to keep the calculation simple we set it to 0.5. The exact value of the damping factor d admittedly has effects on PageRank, but it does not influence the fundamental principles of PageRank. So, we get the following equations for the PageRank calculation:
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.
However, if you're going to understand online marketing, you have to understand the importance of building Google's trust. There are three core components involved here. These three core components are like the pillars of trust that comprise all of Google's 200+ ranking factor rules. Each of those rules can be categorized and cataloged into one of these three pillars of trust. If you want to rank on the first page or in the first spot, you need to focus on all three, and not just one or two out of three.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
A: I pretty much let PageRank flow freely throughout my site, and I’d recommend that you do the same. I don’t add nofollow on my category or my archive pages. The only place I deliberately add a nofollow is on the link to my feed, because it’s not super-helpful to have RSS/Atom feeds in web search results. Even that’s not strictly necessary, because Google and other search engines do a good job of distinguishing feeds from regular web pages.
Great article and writing in general. My company just published a 5,000 word Keyword targeting best practices guide for PPC and SEO, and we linked to your article “10 Reasons You Should Use Google Trends for More Than Just Keyword Research”. http://vabulous.com/keyword-research-targeting-for-ppc-and-seo-guide/ I would love if you checked it out and possibly shared it if you like it.

On a blog the page rank should go to the main article pages. Now it just gets “evaporated” if you use “nofollow” or scattered to all the far flung nooks and crannys which means google will not be able to see the wood for the trees. The vast majority of a site’s overall page rank will now reside in the long tail of useless pages such as commentors profile pages. This can only make it harder for google to serve up the most relevant pages.
Hi Matt, I have a question about PR: N/A. With the recent update I found many sites including mine went from PR: 3 to PR: N/A. I Googled for Site:mydomain.com to find it its banned, but I found its not banned, I posted this question on Google Webmaster forum and couple of other places but I didn’t get any help to fix it. I don’t know whom to ask, or how to figure this out. Could you please help me out please?
Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego, and Las Vegas. We specialize in providing results driven integrated online marketing solutions for medium-sized and enterprise brands across the globe. Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated data-driven approach to digital marketing strategy. IMI works with some clients through IMI Ventures, and their first product is VitaCup.
I think Google will always be working to discern and deliver “quality, trustworthy” content and I think analyzing inbound links as endorsements is a solid tool the SE won’t be sunsetting anytime soon. Why would they? If the president of the United States links to your page that is undoubtedly an endorsement that tells Google you’re a legitimate trusted source. I know that is an extreme example, but I think it illustrates the principals of a linking-as-endorsement model well.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[55] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[56] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[57] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[58] which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device [59]. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
When deciding on your niche, you have to actually start a blog or a website that's going to be your online hub. This is where your anchor content is going to live. Everything else will link to here. All the ads you run and traffic you drive through social media or SEO or anything else will all come here. You need a custom domain and a professional looking site if you want anyone to take you seriously.
Well, to make things worse, website owners quickly realized they could exploit this weakness by resorting to “keyword stuffing,” a practice that simply involved creating websites with massive lists of keywords and making money off of the ad revenue they generated. This made search engines largely worthless, and weakened the usefulness of the Internet as a whole. How could this problem be fixed?
“With 150 million pages, the Web had 1.7 billion edges (links).” Kevin Heisler, that ratio holds true pretty well as the web gets bigger. A good rule of thumb is that the number of links is about 10x the number of pages. I agree that it’s pretty tragic that Rajeev Motwani was a co-author of many of those early papers. I got to talk to Rajeev a little bit at Google, and he was a truly decent and generous man. What has heartened me is to see all the people that he helped, and to see those people pay their respects online. No worries on the Consumer WebWatch–I’m a big fan of Consumer WebWatch, and somehow I just missed their blog. I just want to reiterate that even though this feels like a huge change to a certain segment of SEOs, in practical terms this change really doesn’t affect rankings very much at all.
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
I have not at all seen the results I would expect in terms of page rank throughout my site. I have almost everything pointing at my home page, with a variety of anchor text, but my rank is 1. There is a page on my site with 3, though, and a couple with 2, so it certainly is not all about links; I do try to have somewhat unique and interesting content, but some of my strong pages are default page content. I will explore the help forum. (I guess these comments are nofollow :P) I would not mind a piece of this page rank …
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They're also great because they're easy to understand and share. Everyone loves visual data, right? That's why the demand for infographics has increased considerably. Consider that influential online publications like Mashable publish numerous infographics from all over the Internet.
First, it’s important to know that not all backlinks are created equal. Those published on PR0 (“PR” stands for “page rank”—the “0” means the lowest value) sites offer very little weight in search; those published on PR9 (the highest page rank) sites offer very great weight in searches (in fact, a single backlink on a PR9 site might be enough to deliver top-three rankings for a keyphrase in some cases). Examples of high page rank sites include Wikipedia, the BBC, The New York Times, Mashable, etc.
Try using Dribble to find designers with good portfolios. Contact them directly by upgrading your account to PRO status, for just $20 a year. Then simply use the search filter and type "infographics." After finding someone you like, click on "hire me" and send a message detailing your needs and requesting a price. Fiver is another place to find great designers willing to create inexpensive infographics.
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.

When running PPC ads, it's important that you keep careful track of the specific ads and keywords that you're targeting. You can do this by using the Google Analytics UTM builder to create campaign URLs that you can use to track the campaign source, the medium and any keywords or terms that you might be targeting. This way, you can determine the effectiveness of any campaign that you run and figure out the precise conversion rate.
Mathematical PageRanks for a simple network, expressed as percentages. (Google uses a logarithmic scale.) Page C has a higher PageRank than Page E, even though there are fewer links to C; the one link to C comes from an important page and hence is of high value. If web surfers who start on a random page have an 85% likelihood of choosing a random link from the page they are currently visiting, and a 15% likelihood of jumping to a page chosen at random from the entire web, they will reach Page E 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. In the presence of damping, Page A effectively links to all pages in the web, even though it has no outgoing links of its own.
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