One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did.
To answer your question, David, take a look at Jim’s comment below. Yes, you can and SHOULD optimize PR by directing link equity at important pages and internally linking within a theme. PageRank is a core part of the Google ranking algo. We don’t get visibility into PageRank as a number or score, but you need to know about the concept in order to direct your internal, strategic linking and navigation.
Yep, please change things to stop keyword stuffing. Change them to stop cloaking. Definately change them to stop buying links that try to game Google. But, telling search engines to not give weight (that I control) to pages that are not what my site is about or are not really relevant. No way. This is logical stuff here. Maybe too logical. I think deep down you know this Matt too.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
And if you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what pages come up tops in Google. Those are the most important and relevant pages you want to seek links from. That’s because Google is explicitly telling you that on the topic you searched for, these are the best.
Still, before we get there, there's a whole lot of information to grasp. As an online marketer myself, it's important that I convey the truth about the industry to you so that you don't get sucked up into the dream. While there are legitimate marketers like Sharpe out there ready and willing to help, there are loads of others that are simply looking to help part you from your hard-earned cash. Before you do anything, gather all of the information you can.
Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.
Matt, this is an excellent summary. I finally got around to reading “The Search” by John Battelle and it was very enlightening to understand much of the academia behind what led to the creation of Backrub.. er Google.Looking at how many times the project was almost shutdown due to bandwidth consumption (> 50% of what the university could offer at times) as well as webmasters being concerned that their pages would be stolen and recreated. It’s so interesting to see that issues we see today are some of the same ones that Larry and Sergey were dealing with back then. As always, thanks for the great read Matt!
The truth? Today, rising above the noise and achieving any semblance of visibility has become a monumental undertaking. While we might prevail at searching, we fail at being found. How are we supposed to get notice while swimming in a sea of misinformation and disinformation? We've become immersed in this guru gauntlet where one expert after another is attempting to teach us how we can get the proverbial word out about our businesses and achieve visibility to drive more leads and sales, but we all still seem to be lost.
Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. Whether or not a link is followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, but don't entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost.
What seems to be happening is that the toolbar looks at the URL of the page the browser is displaying and strips off everything down the last “/” (i.e. it goes to the “parent” page in URL terms). If Google has a Toolbar PR for that parent then it subtracts 1 and shows that as the Toolbar PR for this page. If there’s no PR for the parent it goes to the parent’s parent’s page, but subtracting 2, and so on all the way up to the root of your site. If it can’t find a Toolbar PR to display in this way, that is if it doesn’t find a page with a real calculated PR, then the bar is greyed out.
In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."
Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
So enough of these scary stories. Google actually likes backlinks and relies upon them. The whole idea behind them is that they help to tell Google what is good and useful out there. Remember, it is still an algorithm. It doesn’t know that your page describing the best technique for restoring a 1965 Ford Mustang bumper is all that great. But if enough people are talking about how great it is, and thereby referencing that page on other websites, Google will actually know.
But this leads to a question — if my husband wants to do a roundup of every Wagner Ring Cycle on DVD, that’s about 8 Amazon links on the page, all bleeding PR away from his substantive insights. If he, instead, wants to do a roundup of every Ring Cycle on CD, that’s about two dozen items worth discussing. The page would be very handy for users, and would involve considerably more effort on his part… but no good deed goes unpunished, and in the eyes of Google the page would be devalued by more than two thirds.
Google works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been “voted” the best sources of information by other pages across the web.
I find it amazing that youtube.com has been “nofollowing” its featured videos for last 12 months (still doing it as I type) when it now seems that this means “i dont trust this content” and “i want to page rank to flow to this content”. In fact a quick glance at a youtube page tells you that youtube are currently flushing 50% of their page rank (very approx) down the toilet on every page.
It also seems that the underlying message is that google is constantly trying to find ways to identify the value of a page to it’s users and as it does so it will promote those pages more strongly in it’s search results and demote those that offer less real value, and it does not care how much you invest in trying to game the system by following ‘the rules’. As a small web site operator with no SEO budget and little time to apply the tricks and best practice, I think this is probably a good thing.
Muratos – I’ve never nofollowed Amazon affiliate links on the theory that search engines probably recognize them for what they are anyway. I have a blog, though, that gets organic traffic from those Amazon products simply because people are looking for “Copenhagen ring DVD” and I hard-code the product names, musicians’ names, etc. on the page rather than use Amazon’s sexier links in iframes, etc.
In this illustration from the “PageRank Citation Ranking” paper, the authors demonstrate how webpages pass value onto other pages. The two pages on the left have a value of 100 and 9, respectively. The page with a value of 100 has two links that point to the pages on the right. That page’s value of 100 is divided between the two links, so that each conveys a value of 50. The other page on the left has three outgoing links, each carrying one-third of the page’s value of 9. One link goes to the top page on the right, which ends up with a total value of 53. The bottom right page has no other backlinks, so its total value is 50.
As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
That sort of solidifies my thoughts that Google has always liked and still likes sites that are most natural the best – so to me it seems like it’s best not to stress over nofollow and dofollow – regarding on-site and off-site links – and just link to sites you really think are cool and likewise comment on blogs you really like )and leave something useful)… if nothing else, if things change will nofollow again, you’ll have all those comments floating around out there so it can’t hurt. And besides, you may get some visitors from them if the comments are half-decent.
It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.
If you’re using SEM as a strategy, you’ll need to test and evaluate your keywords. A good rule of thumb is that for every 100 clicks you get, you’ll get between 3 and 10 enquiries. So, to conduct an efficient test, you’ll want to test around 1,000 clicks. That means setting your budget for Adwords at 1,000 times the cost of the click. If you find that this is going to cost too much, you’ll need to find other keywords or a different marketing strategy.
I started taking action right away on the “Best Of” Blog Posts” approach… I found some great blogs and left a relevant and useful comment. The first impression, sins a lot of the blogs see my as the competition it is not easy to get past the moderator. I made 6 or 7 comments the first day and will update this comment after I have a good number of post to measure results…
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
More appropriately, blame Google for ever making the PageRank score visible. When Google first started, PageRank was something it talked about as part of its research papers, press releases and technology pages to promote itself as a smarter search engine than well-established and bigger rivals at the time — players like Yahoo, AltaVista and Lycos, to name a few.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
We help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. Since 1999, we've partnered with many brands and executed campaigns for over 1,000 websites, helping them dominate in even highly competitive industries, via capturing placements that maximize impressions and traffic.
Here’s my take on the whole pagerank sculpting situation. As I understand it, the basic idea is that you can increase your rankings in Google by channeling the page rank of your pages to the pages you want ranked. This used be done with the use of the ‘no folow’ tag. That said, things have changed, and Google has come out and said that the way ‘no follow’ use to work has changed. In short, using ‘no follow’ to channel that page rank juice is no longer as effective as it once was.
Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.
Every mechanism or algorithm is good untill someone brake it. In my opinion as people tend to scam the search results, google is getting more and more consevative upon indexing and ranking search results. When I search a word or a phrase I see more wikipedia, amazon, google, youtube, etc. links returning my search, even the page name or headline does not cover the keywords in the phrase. I’m getting afraid that this may lead to an elitist web nature in the future.
There are also many keyword research tools (some free and some paid) that claim to take the effort out of this process. A popular tool for first timers is Traffic Travis, which can also analyse your competitors’ sites for their keyword optimization strategies and, as a bonus, it can deliver detailed analysis on their back-linking strategy, too. You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price.
Before Sharpe ever came into close proximity with the internet marketing field, he was a construction worker. Needing a way to make ends meet, like millions of other people around the world, he turned to a field that could hopefully pay the bills. But try as he might, he was never able to actually get ahead. Until one day, when Sharpe discovered the amount of money being made online by internet marketers, his entire mindset changed.
Another way to get sites to link back to something valuable on your site is by offering a free tool. A free tool could be a basic tool (like an auto loan calculator) or a scaled down version of a paid tool (like Alexa’s Site Overview and Audience Overlap tools). If the tools are valuable enough, others will link to them in their content. Plus, on free versions of paid tools, you can add call-to-actions to sign up for the full product/service which drives acquisition in addition to awareness.