Social media is a mixed bag when it comes to backlinks. There is a modicum of value, as social media sites allow you to link to your website in your profile. However, these days Facebook, Twitter, and other social media sites mark links as 'nofollow,' meaning that they don't pass SEO value (sometimes referred to as "link juice") to the linked site. These links won't do anything to boost your site's performance in search results.
A press release can serve double duty for marketing efforts. It can alert media outlets about your news and also help your website gain backlinks. But it can only build links effectively if executed properly. Only write and distribute press releases when a brand has something newsworthy or interesting to share Click & Tweet! . This strategy can gain links on the actual press release post as well as on the stories that media outlets write about it.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as "natural" or "organic" traffic) accounts for a large portion of their total traffic.

Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks.
Before I start this, I am using the term ‘PageRank’ as a general term fully knowing that this is not a simple issue and ‘PageRank’ and the way it is calculated (and the other numerous methods Google use) are multidimensional and complex. However, if you use PageRank to imply ‘weight’ it make it a lot simpler. Also, ‘PageRank sculpting’ (in my view) is meant to mean ‘passing weight you can control’. Now… on with the comment!
Check your robots.txt file. Make sure you learn how to hide content you don’t want indexed from search engines and that search engines can find the content you do want indexed, too. (You will want to hide things such as repeat content, which can be penalized by search engines but is still necessary on your site). You’ll find a link to how to modify the robots.txt at the end of this article.
Halfdeck; Don’t you think the big problem is that Google is giving too much information to the industry? I stated a long time ago this fact, wondering why they wish to constantly hand out more information when they should have known the industry would try their best to exploit anyway. Not only that, but wanting more and more no matter how much Google hands out is something that is very clear as well. You just stated you want “more detail”. Why? I’m thinking too much detail handed out over the years is Google’s biggest problem right now. Considering the total majority of websites on the internet don’t know what a nofollow attribute is anyway, what exactly is Google gaining by giving up parts of their algo to the SEO industry? Big mistake. They should actually just shut up.
If you want to concentrate the PR into one, or a few, pages then hierarchical linking will do that. If you want to average out the PR amongst the pages then "fully meshing" the site (lots of evenly distributed links) will do that - examples 5, 6, and 7 in my above. (NB. this is where Ridings’ goes wrong, in his MiniRank model feedback loops will increase PR - indefinitely!)
Nathan: The comment by Mansi Rana helps answer your question. The fact is, the PageRank scores that were visible in the Google Toolbar hadn’t been updated in a long time (2+ YEARS), so they were probably getting more and more out-of-date anyway. The main reason Google would make them disappear, though, is that Google wants website owners to focus on the user and on quality content, not on trying to game the system with links.
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.[28] Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.[29]
There are over 800 million websites on the Internet. The majority of web traffic is driven by Google, Bing, and Yahoo!, and the Internet users will either find you or your competitors. More than 60% of the users do not go past the first page and more than 90% users do not go pass the 3rd page. If you website cannot be found within the first 3 pages in the search engine results page (SERP), you miss out on incredible opportunities to drive free relevant traffic to your website.

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.[8] However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
In the 1990s, the term Digital Marketing was first coined,.[10] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[11]
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
You should fix all errors which can impair users’ expectations. By hurting user experience, you endanger the organic growth of your traffic because Google will surely limit it. Do this task thoroughly and don’t be in a hurry, otherwise, you might learn that your backlinks don’t work. Be responsible for each decision and action. Search Engine Optimization (SEO) works better when the technical optimization of your site meets the standards.
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
Regarding nofollow on content that you don’t want indexed, you’re absolutely right that nofollow doesn’t prevent that, e.g. if someone else links to that content. In the case of the site that excluded user forums, quite a few high-quality pages on the site happened not to have links from other sites. In the case of my feed, it doesn’t matter much either way, but I chose not to throw any extra PageRank onto my feed url. The services that want to fetch my feed url (e.g. Google Reader or Bloglines) know how to find it just fine.

Jim Boykin blows my mind every time I talk to him. I have been doing SEO for 15 years and yet I am amazed at the deep stuff Jim comes up with. Simply amazing insights and always on the cutting edge. He cuts through the BS and tells you what really works and what doesn't. After our chat, I grabbed my main SEO guy and took him to lunch and said "you have to help me process all this new info..." I was literally pacing around the room...I have so many new ideas to experiment with that I would never have stumbled onto on my own. He is the Michael Jordan or the Jerry Garcia of links...Hope to go to NY again to Jim's amazing SEO classes. Thanks Jim! Michael G.


Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
Paid-for links and ads on your site MUST have a nofollow attribute (see Google’s policy on nofollow). If you have paid links that are left followed, the search engines might suspect you are trying to manipulate search results and slap your site with a ranking penalty. Google’s Penguin algorithm eats manipulative paid links for lunch, so stay off the menu by adding nofollow attributes where applicable.
We can’t know the exact details of the scale because, as we’ll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.
I would like to know how Google is handling relevancy with so many websites now jumping on the “no follow” wagon? Seems like just about every major website has no follow links, so with the Panda updates this year what’s happening to all that lost link power? Seem’s like this tactic will stagnate the growth of up-and-coming websites on the internet to me. Am I right here?
Heading tags. Always use H tags to optimize your content layout. Try and use variations on your keyphrases in some headings, too. Don’t repeat keyphrases in headings unless it’s absolutely necessary. (This doesn’t stop you from needing to repeat the keyphrase in the body of your content). H tags are HTML codes – you can find a link to HTML codes and how to use them at the end of this section.
Google's founders, in their original paper,[18] reported that the PageRank algorithm for a network consisting of 322 million links (in-edges and out-edges) converges to within a tolerable limit in 52 iterations. The convergence in a network of half the above size took approximately 45 iterations. Through this data, they concluded the algorithm can be scaled very well and that the scaling factor for extremely large networks would be roughly linear in {\displaystyle \log n} , where n is the size of the network.
A lot of the problem lies in the name “PageRank” itself. The term “PageRank” implies that a higher value automatically equates to better search engine ranking. It’s not necessarily the case, it hasn’t been the case for some time, but it sounds like it is. As stupid as it sounds, a semantic name change may solve a lot of this all by itself. Some of the old-school crowd will still interpret it as PageRank, but most of the new-school crowd will have a better understanding of what it actually is, why the present SEO crowd blows its importance way too far out of proportion and how silly the industry gets when something like this is posted.
It also seems that the underlying message is that google is constantly trying to find ways to identify the value of a page to it’s users and as it does so it will promote those pages more strongly in it’s search results and demote those that offer less real value, and it does not care how much you invest in trying to game the system by following ‘the rules’. As a small web site operator with no SEO budget and little time to apply the tricks and best practice, I think this is probably a good thing.
The Truth? You don't often come across genuine individuals in this space. I could likely count on one hand who those genuine-minded marketers might be. Someone like Russel Brunson who's developed a career out of providing true value in the field and helping to educate the uneducated is one such name. However, while Brunson has built a colossal business, the story of David Sharpe and his journey to becoming an 8-figure earner really hits home for most people.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
Yep, please change things to stop keyword stuffing. Change them to stop cloaking. Definately change them to stop buying links that try to game Google. But, telling search engines to not give weight (that I control) to pages that are not what my site is about or are not really relevant. No way. This is logical stuff here. Maybe too logical. I think deep down you know this Matt too.
Mega-sites, like http://news.bbc.co.uk have tens or hundreds of editors writing new content – i.e. new pages - all day long! Each one of those pages has rich, worthwile content of its own and a link back to its parent or the home page! That’s why the Home page Toolbar PR of these sites is 9/10 and the rest of us just get pushed lower and lower by comparison…

Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of users click beyond the first page of search results.


And my vital question about Amazon affiliate links. I think many people also wonder about it as well. I have several blogs where I solely write unique content reviews about several Amazon products, nothing more. As you know, all these links are full of tags, affiliate IDs whatsoever (bad in SEO terms). Should I nofollow them all or leave as they are?
Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.
Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.

Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Also hadn’t thought about decreasing the rank value based on the spammyness of sites a page is linking into. My guess on how to do it would be determining the spammyness of individual pages based on multiple page and site factors, then some type of reverse pagerank calcuation starting with the those bad scores, then overlaying that on top of the “good” pagerank calculation as a penalty. This is another thing which would be interesting to play around with in the Nutch algorithm.
Meanwhile, the link spam began. People chasing higher PageRank scores began dropping links wherever they could, including into blog posts and forums. Eventually, it became such an issue that demands were raised that Google itself should do something about it. Google did in 2005, getting behind the nofollow tag, a way to prevent links from passing along PageRank credit.
You want better PageRank? Then you want links, and so the link-selling economy emerged. Networks developed so that people could buy links and improve their PageRank scores, in turn potentially improving their ability to rank on Google for different terms. Google had positioned links as votes cast by the “democratic nature of the web.” Link networks were the Super PACs of this election, where money could influence those votes.

Why do so many people spend so much time researching SEO and page rank? Its really not that hard to figure out, (I am speaking in a nice tone by the way =) – all you should need to be focusing on is advertising and building your website in a manner that is ethical, operational and practical for the content and industry that your website is in/about. If you are not up-to-something, then google will know it, and they will rank you accordingly. If you spend so much time trying to figure out how to get to the top, I bet you google spends triple that time figuring out how to figure out how your trying to get to the top. So and and so forth…and your not going to win. Have good content not copied, stay away from to many out bound links especially affiliates, post your backlinks at places that have something to do with your site, etc etc… Is it an American thing, I don’t seem to see it as bad in other places of the world, that is “always trying to figure out an easy way, a quick fix, a way to not have to put in the effort…” anyway… Thanks for letting me vent. Please not nasty replies. Keep it to your self = )


Hi Dean! Thanks for the ideas! They are awesome! However, I have a serious doubt about the Scholarship link. I’ve checked a few of those .edu sites.. and now that so many people have followed your tips… those .edu sites have TONS of links to niche sites… even if the link comes from a high DA site.. don’t you think it might be weird in the eyes of google? I don’t know if it might be dangerous to have a link from the same page with hundreds of low quality sites (not all of them, but some for sure).. what do you think? Thanks!
How many times do we need to repeat the calculation for big networks? That’s a difficult question; for a network as large as the World Wide Web it can be many millions of iterations! The “damping factor” is quite subtle. If it’s too high then it takes ages for the numbers to settle, if it’s too low then you get repeated over-shoot, both above and below the average - the numbers just swing about the average like a pendulum and never settle down.
Could the nofollow change could be interpreted as a form of usability guidance? For instance, I’ve recently removed drop-down menus from a handful of sites because of internal link and keyword density issues. This wasn’t done randomly. Tests were done to measure usage and value of this form of navigation that made it easy to make the change – allowing usability and SEO to dovetail nicely.
The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.
Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
Just wanted to send my shout out to you for these excellent tips about link opportunities. I myself have been attracted to blogging for the last few months and definitely appreciate getting this kind of information from you. I have had interest into Infographics but just like you said, I thought it was expensive for me. Anywhere, I am going to apply this technic and hopefully it will work out for me. A
Hi Matt, we are currently about to upload a mayor project that includes applying no-follows to a numerous amount of links. This project was not conceived as a method of sculpting the site but because in out webmasters tools google alerted us that the site had too many links and this could affect crawling. This is mainly because we have a high listing and because we offer the users many filtering options which makes for great user experience as several surveys indicated. The idea of the no-follows was to apply them to these filtering links to tell google not to follow them. Do you think this is the way to go?. After reading your post I am affraid that we might be making a mistake.

In today’s world, QUALITY is more important than quantity. Google penalties have caused many website owners to not only stop link building, but start link pruning instead. Poor quality links (i.e., links from spammy or off-topic sites) are like poison and can kill your search engine rankings. Only links from quality sites, and pages that are relevant to your website, will appear natural and not be subject to penalty. So never try to buy or solicit links — earn them naturally or not at all.
Suppose instead that page B had a link to pages C and A, page C had a link to page A, and page D had links to all three pages. Thus, upon the first iteration, page B would transfer half of its existing value, or 0.125, to page A and the other half, or 0.125, to page C. Page C would transfer all of its existing value, 0.25, to the only page it links to, A. Since D had three outbound links, it would transfer one third of its existing value, or approximately 0.083, to A. At the completion of this iteration, page A will have a PageRank of approximately 0.458.

Now, how much weight does PageRank carry? Like most every other part of the algorithm, it’s questionable. If we listed all the ranking factors, I don’t suspect it would be in the top 5, but it’s important to remember that the key to ranking well is to be the LESS IMPERFECT than your competition. IE: To have more of the right things that send the right signals in the right places so that Google sees you as a better, more relevant, candidate for the top three on page one. If you and your competitor both have optimized (on-page and technically) for the same keyword phrase perfectly, PR could be the deal breaker that pushes your blue link an inch up.


where N is the total number of all pages on the web. The second version of the algorithm, indeed, does not differ fundamentally from the first one. Regarding the Random Surfer Model, the second version's PageRank of a page is the actual probability for a surfer reaching that page after clicking on many links. The PageRanks then form a probability distribution over web pages, so the sum of all pages' PageRanks will be one.
A: For a couple reasons. At first, we figured that site owners or people running tests would notice, but they didn’t. In retrospect, we’ve changed other, larger aspects of how we look at links and people didn’t notice that either, so perhaps that shouldn’t have been such a surprise. So we started to provide other guidance that PageRank sculpting isn’t the best use of time. When we added a help page to our documentation about nofollow, we said “a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.” In a recent webmaster video, I said “a better, more effective form of PageRank sculpting is choosing (for example) which things to link to from your home page.” At Google I/O, during a site review session I said it even more explicitly: “My short answer is no. In general, whenever you’re linking around within your site: don’t use nofollow. Just go ahead and link to whatever stuff.” But at SMX Advanced 2009, someone asked the question directly and it seemed like a good opportunity to clarify this point. Again, it’s not something that most site owners need to know or worry about, but I wanted to let the power-SEOs know.
Excellent! I was wondering when Google would finally release information regarding this highly controversial issue. I have always agreed with and followed Matt’s advice in having PR flow as freely as possible, natural linking is always the best linking in my experience with my search engine experience and results. I am very glad that you have addressed the topic of nofollow links having no effects in the Google SERPs, I was getting tired of telling the same topics covered in this article to my clients and other “SEOs”.
The combination of charisma, charm and intellect has helped catapult Sharpe to the top of the heap. In a recent conversation with him, I wanted to learn what it truly took to become an expert digital marketer. And one of the most important takeaways from that phone call was that if he could do it, anyone could do it. For someone who failed so devastatingly very early on in life, to rise from the ashes like a phoenix was no easy feat.
As for the use of nofollow as a way to keep pages that shouldn’t be indexed out of Google (as with your feed example) is terrible advice. Your use of it on your feed link does nothing. If anyone links to your feed without nofollow, then it’s going to get indexed. Things that shouldn’t be indexed need to use either robots.txt or meta robots blocking. Nofollow on links to those items isn’t a solution.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009.
A generalization of PageRank for the case of ranking two interacting groups of objects was described in [32] In applications it may be necessary to model systems having objects of two kinds where a weighted relation is defined on object pairs. This leads to considering bipartite graphs. For such graphs two related positive or nonnegative irreducible matrices corresponding to vertex partition sets can be defined. One can compute rankings of objects in both groups as eigenvectors corresponding to the maximal positive eigenvalues of these matrices. Normed eigenvectors exist and are unique by the Perron or Perron-Frobenius theorem. Example: consumers and products. The relation weight is the product consumption rate.
If you decide to go into affiliate marketing, understand that you will need a lot of very targeted traffic if you want to make any real money. Those affiliate offers also need to provide a high commission amount to you on each sale. You also need to ensure that the returns or chargebacks for those products or services are low. The last thing you want to do is to sell a product or service that provides very little value and gets returned often.
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.

The field is replete with terms that might confuse and perplex the average individual. What is a squeeze page? What's a sales funnel? What's a CPA? What's SEO? How do you setup a good blog to filter the right type of relevant traffic and get your offer in front of eligible users? What's a massive value post (MVP) really mean? Clearly, there are an endless array of terms, some of which you might already know or might not depending on how much you presently know about the field.
On the other hand, all of the results for the PageRank engine (aside from a single secondary listing) link to the homepage of major American universities. The results are much more logical and useful in nature. If you search for “university,” are you going to want the homepages for popular universities, or random subpages from a sprinkling of colleges all over the world?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

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