Back in the ’90s, two students at Stanford named Larry Page and Sergey Brin started pondering how they could make a better search engine that didn’t get fooled by keyword stuffing. They realized that if you could measure each website’s popularity (and then cross index that with what the website was about), you could build a much more useful search engine. In 1998, they published a scientific paper in which they introduced the concept of “PageRank.” This topic was further explored in another paper that Brin and Page contributed to, “PageRank Citation Ranking: Bringing Order to the Web.”
As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
Great article and writing in general. My company just published a 5,000 word Keyword targeting best practices guide for PPC and SEO, and we linked to your article “10 Reasons You Should Use Google Trends for More Than Just Keyword Research”. http://vabulous.com/keyword-research-targeting-for-ppc-and-seo-guide/ I would love if you checked it out and possibly shared it if you like it.
Mega-sites, like http://news.bbc.co.uk have tens or hundreds of editors writing new content – i.e. new pages - all day long! Each one of those pages has rich, worthwile content of its own and a link back to its parent or the home page! That’s why the Home page Toolbar PR of these sites is 9/10 and the rest of us just get pushed lower and lower by comparison…
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. That market share is achieved in a number of countries.
Excellent! I was wondering when Google would finally release information regarding this highly controversial issue. I have always agreed with and followed Matt’s advice in having PR flow as freely as possible, natural linking is always the best linking in my experience with my search engine experience and results. I am very glad that you have addressed the topic of nofollow links having no effects in the Google SERPs, I was getting tired of telling the same topics covered in this article to my clients and other “SEOs”.
I’m in the wedding industry and recently a Wedding SEO Company began touting PageRank sculpting as the missing link for SEO. So naturally I got intrigued and searched for your response to PageRank sculpting and your answer for anything SEO-related is always the same. “Create new, fresh, and exciting content, and organically the links and your audience will grow.”
I compare the latest Google search results to this: Mcdonalds is the most popular and is #1 in hamburgers… they dont taste that great but people still go there. BUT I bet you know a good burger joint down the road from Google that makes awesome burgers, 10X better than Mcdonalds, but “we” can not find that place because he does not have the resources or budget to market his burgers effectively.
Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the "www" and "non-www" version (for example, "www.example.com" or just "example.com"). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the "www" and "non-www" versions.
When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.
By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
This pagerank theme is getting understood in simplistic ways, people are still concerning about pagerank all the time (talking about SEOs). I just use common sense, if I were the designer of a search engine, besides of using the regular structure of analysis, I would use artificial intelligence to determine many factors of the analysis. I think this is not just a matter of dividing by 10, is far more complex. I might be wrong, but I believe the use of the nofollow attribute is not a final decision of the website owner any more is more like an option given to the bot, either to accept or reject the link as valid vote. Perhaps regular links are not final decision of the webmaster too. I think Google is seeing websites human would do, the pages are not analyzed like a parser will do, I believe is more like a neural network, bit more complex. I believe this change make a little difference. People should stop worrying about pagerank and start building good content, the algorithm is far more complex to determine what is next step to reach top ten at Google. However nothing is impossible.
Example: A blogger John Doe writes a very interesting article about a sports event. Another blogger Samantha Smith doesn’t agree with John’s article and writes about it in another article for an online magazine. She links to John’s article, so that her readers can understand both point of views. John’s blog gets a valuable backlink. On the other hand, Samantha’s article gets popular and many other websites link to her article. Samantha’s website gets many new backlinks. Even though John only got one backlink for his article, the value of his backlink is increased by the backlinks Samantha’s article generated.
The whole thing is super user friendly. The UI is insanely great and intuitive. The Dashboard really does give you all the information you are seeking in one place and is perfectly built to show correlation in your efforts. I also like that I don't have to use 3 different tools and I have the info I need in one place. Competitor tracking is definitely a plus. But if I had to pinpoint the biggest USP it would be the use experience. Everyone I recommend this tool too says how great it looks, how easy it is to use, and how informative the information is. You guys hit the mark by keeping it simple, and sticking to providing only the necessary information. Sorry for the ramble, but I love this tool and will continue to recommend it.
Another scenario where Mention can help you get backlinks is setting up alerts for your main keywords. For example, if you have a marketing tool, you can set up an alert for the keyword “marketing tool.” Whenever someone writes an article about marketing tools or publishes something on social media, you can react and ask them to consider or add your tool as well.
The PageRank formula also contains a damping factor (d) . According to the PageRank theory, there is an imaginary surfer who is randomly clicking on links, and at some point he gets bored and eventually stops clicking. The probability that the person will continue clicking at any step is a damping factor. Thus, this factor is introduced to stop some pages having too much influence. As a result, their total vote is damped down by multiplying it by 0.85 (a generally assumed value).
I work on a site that allows users to find what they are looking for by clicking links that take them deeper and deeper into the site hierarchy. Content can be categorised in lots of different ways. After about three steps the difference between the results pages shown is of significance to a user but not to a search engine. I was about to add nofollow to links that took the browser deeper than 3 levels but after this announcement I won’t be…
Content is king. It always has been and it always will be. Creating insightful, engaging and unique content should be at the heart of any online marketing strategy. Too often, people simply don't obey this rule. The problem? This takes an extraordinary amount of work. However, anyone that tells you that content isn't important, is not being fully transparent with you. You cannot excel in marketing anything on the internet without having quality content.
You’ll want to capture users’ emails regularly, both when they purchase…and even before they become a customer. You can use lead magnets or discounts to incentivize email sign-ups and using an email management service like MailChimp allows you to create triggered autoresponders that will automatically send out pre-made welcome email campaigns when they subscribe.
Suggesting that this change is really just the equivalent of “resetting” things to the way they were is absurd. nofollow is still be using on outbound links in mass by the most authoritative/trusted sites on the web. Allowing us peons to have a slight bit of control over our internal juice flow simply allowed us to recoup a small portion of the overall juice that we lost when the top-down flow was so dramatically disrupted.
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
Adjusting how Google treats nofollows is clearly a major shift (as the frenzy in the SEO community has demonstrated). So, if Google were to adjust how they treat nofollows they would need to phase it in gradually. I believe this latest (whether in 2008 or 2009) change is simply a move in the direction of greater changes to come regarding nofollow. It is the logical first step.
7. Keyword research. Specific target keywords aren’t as important for SEO success as they used to be, now that Google search is fueled by semantic and contextual understanding, but you should still be able to identify both head keyword (short, high-volume keywords) and long-tail keyword (longer, conversational, low-volume keywords) targets to guide the direction of your campaign.
3) Some people don’t believe things have changed. In fact, if things really changed substantially a year ago, you’d think a few of the advanced SEOs out there would have noticed this and talked about it. But nada. There are lots of reasons why the change could have happened and not been spotted. Sculpting might really have been a second or third order factor, as Matt calls it — not helping things as much as some have assumed. SEOs that spotted it might have stayed quiet. Or, it didn’t change — and still hasn’t changed — and sculpting does work even better than Google thought, so it wants to put out a message that it doesn’t, in hopes of putting the genie back in the bottle. That’s probably the major conspiracy theory out there.
Hey – I love this article. One thing I’ve done with a little bit of success is interview “experts” in whatever niche. In my case this is a mattress site and I sent questions to small business owners with the information I was looking for. Some were happy to help and I would send them a link to the article once it was live. I didn’t ask for a link, but in some cases they would feature the link on their own website.
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
When traffic is coming to your website or blog, nearly unfettered, it gives you the opportunity to test out a variety of marketing initiatives. However, without that traffic, you're forced to spend money on costly ads before really determining the effectiveness of your offers and uncovering your cost-per acquisition (CPA), two things which are at the core of scaling out any business online.
A: I pretty much let PageRank flow freely throughout my site, and I’d recommend that you do the same. I don’t add nofollow on my category or my archive pages. The only place I deliberately add a nofollow is on the link to my feed, because it’s not super-helpful to have RSS/Atom feeds in web search results. Even that’s not strictly necessary, because Google and other search engines do a good job of distinguishing feeds from regular web pages.
Still, before we get there, there's a whole lot of information to grasp. As an online marketer myself, it's important that I convey the truth about the industry to you so that you don't get sucked up into the dream. While there are legitimate marketers like Sharpe out there ready and willing to help, there are loads of others that are simply looking to help part you from your hard-earned cash. Before you do anything, gather all of the information you can.
On-page SEO is the work you do on your own website to get a high rank in search engines. Your goal is obviously that your website will show on the first page and perhaps even among the first three search results. On-page SEO does not carry as much weight as off-page SEO in the rankings, but if you don’t get the basics right… it’s unlikely that your off-page SEO will deliver results, either.
Digital marketing is probably the fastest-changing marketing field out there: New tools are being built, more platforms emerge and more channels need to be included into your marketing plan. How not to get overwhelmed while staying on top of the latest marketing trends? Here are a few tools that help you scale and automate some parts of your marketing routine making you a more productive and empowered marketer: Tools to Semi-Automate Marketing Tasks 1.
It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.
Matt, I’ve been a firm believer of the thought that webmasters shouldn’t really bother too much about the calculations that Google would do while spotting external links on a site. Leave that to Google. You write the content and if you find relevant resources, link to it. Why worry over PR ? In case you’re so sure about the linked site to be “kinda spammy” then nofollow it. That’s it.
The flood of iframe and off-page hacks and plugins for WordPress and various other platforms might not come pouring in but I’m willing to bet the few that come in will begin to get prominence and popularity. It seemed such an easy way to keep control over PR flow offsite to websites you may not be ‘voting for’ and afterall, isn’t that way a link has always represented. It would seem Google should catch up with the times.
Online marketing, also called digital marketing, is the process of using the web and internet-connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.
The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While internet marketing doesn't quite work that way, in that you actually do have to put in the work, it isn't too difficult to separate the proverbial men from the boys when it comes to the real online earners.
I like that you said you let PageRank flow freely throughout your site. I think that’s good and I’ve steered many friends and clients to using WordPress for their website for this very reason. With WordPress, it seems obvious that each piece of content has an actual home (perma links) and so it would seem logical that Google and other search engines will figure out that structure pretty easily.
If you’re using SEM as a strategy, you’ll need to test and evaluate your keywords. A good rule of thumb is that for every 100 clicks you get, you’ll get between 3 and 10 enquiries. So, to conduct an efficient test, you’ll want to test around 1,000 clicks. That means setting your budget for Adwords at 1,000 times the cost of the click. If you find that this is going to cost too much, you’ll need to find other keywords or a different marketing strategy.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
On a blog the page rank should go to the main article pages. Now it just gets “evaporated” if you use “nofollow” or scattered to all the far flung nooks and crannys which means google will not be able to see the wood for the trees. The vast majority of a site’s overall page rank will now reside in the long tail of useless pages such as commentors profile pages. This can only make it harder for google to serve up the most relevant pages.