Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
For example, what are the quality and quantity of the links that have been created over time? Are they natural and organic links stemming from relevant and high quality content, or are they spammy links, unnatural links or coming from bad link neighborhoods? Are all the links coming from the same few websites over time or is there a healthy amount of global IP diversification in the links?
After finding websites that have good metrics, you have to make sure the website is related to your site. For each competitor backlink, try to understand how your competitor got that link. If it was a guest article, send a request to become a contributor as well. If it was a product review by a blogger, contact the writer and offer them a good deal in exchange for a similar review.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
Google will like your content if your clients like it. The content should be helpful and contain less information which is already known to the reader. It is to meet their expectations. When users vote for your site, it means that Google starts accepting it as an authority site. That’s why content writing is as important as a speech of a candidate for the Presidency. The better it is, the more visitors you have.

PageRank gets its name from Google cofounder Larry Page. You can read the original ranking system to calculate PageRank here, if you want. Check out the original paper about how Google worked here, while you’re at it. But for dissecting how Google works today, these documents from 1998 and 2000 won’t help you much. Still, they’ve been pored over, analyzed and unfortunately sometimes spouted as the gospel of how Google operates now.


Thanks a lot for all of those great tips you handed out here. I immediately went to work applying the strategies that you mentioned. I will keep you posted on my results. I have been offering free SEO services to all of my small business bookkeeping clients as a way of helping them to grow their businesses. Many of them just don’t have the resources required to hire an SEO guru to help them but they need SEO bad. I appreciate the fact that you share your knowledge and don’t try to make it seem like it’s nuclear science in order to pounce on the innocent. All the best to you my friend!
It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business.
Secondly, nofollow is also essential on links to off-topic pages, whether they’re internal or external to your site. You want to prevent search engines from misunderstanding what your pages are about. Linking relevant pages together reinforces your topic relevance. So to keep your topic silos clear, strategic use of the nofollow attribute can be applied when linking off-topic pages together.
The best strategy to get backlinks is to create great content and let other people promote your content. However, to get started, you can create your own links to content on your social media platform, ask your friends to share your content on their websites and social media, and if you can find questions in forums that your content answers, you can always post it there.
Andy Beard, I was only talking about the nofollow attribute on individual links, not noindex/nofollow as a meta tag. But I’ll check that out. Some parts of Thesis I really like, and then there’s a few pieces that don’t quite give me the granularity I’d like. As far as page size, we can definitely crawl much more than 101KB these days. In my copious spare time I’ll chat with some folks about upping the number of links in that guideline.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
But if you do it properly, it can be worth your money. Also, press releases can be much more than just a block of text. In December 2018, we ran a press release through Business Wire that had multiple backlinks, stylized call outs, and even a video! If you put effort into them, press releases can be not just a source of backlinks, but also serve as a great marketing piece as well.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.
While most search engine companies try to keep their processes a secret, their criteria for high spots on SERPs isn't a complete mystery. Search engines are successful only if they provide a user links to the best Web sites related to the user's search terms. If your site is the best skydiving resource on the Web, it benefits search engines to list the site high up on their SERPs. You just have to find a way to show search engines that your site belongs at the top of the heap. That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.
I first discovered Sharpe years ago online. His story was one of the most sincere and intriguing tales that any one individual could convey. It was real. It was heartfelt. It was passionate. And it was a story of rockbottom failure. It encompassed a journey that mentally, emotionally and spiritually crippled him in the early years of his life. As someone who left home at the age of 14, had a child at 16, became addicted to heroin at 20 and clean four long years later, the cards were definitely stacked up against him.
A decent article which encourages discussion and healthy debate. Reading some of the comments I see it also highlights some of the misunderstandings some people (including some SEOs) have of Google PageRank. Toolbar PageRank is not the same thing as PageRank. The little green bar (Toolbar PageRank) was never a very accurate metric and told you very little about the value of any particular web page. It may have been officially killed off earlier this year, but the truth is its been dead for many years. Real PageRank on the other hand, is at the core of Google’s algorithm and remains very important.

Backlinks are important for a number of reasons. The quality and quantity of pages backlinking to your website are some of the criteria used by search engines like Google to determine your ranking on their search engine results pages (SERP). The higher you rank on a SERP, the better for your business as people tend to click on the first few search results Google, Bing or other search engines return for them.
If you don’t want to rebuild an expired domain, just take its backlinks and allow the linkers to be aware of the “to-dead-resource” linking. You can ask a link-builder to replace non-working links with your website’s one. If the content is relevant, you can try to restore it. Be sure that you can make it better than it was before. Reach out and inform the link-builder about the renewed content.
Our team is made up of industry-recognized thought leaders, social media masters, corporate communications experts, vertical marketing specialists, and internet marketing strategists. Members of the TheeTeam host SEO MeetUp groups and actively participate in Triangle area marketing organizations. TheeDigital is an active sponsor of the AMA Triangle Chapter.

Excellent post! I’m reasonably savvy up to a certain point and have managed to get some of my health content organically ranking higher than WebMD. It’s taken a long time building strong backlinks from very powerful sites (HuffingtonPost being one of them), but I am going to take some time, plow through a few beers, and then get stuck into implementing some of these suggestions. Keep up the great work amigo. Cheers, Bill
The probability for the random surfer not stopping to click on links is given by the damping factor d, which is, depending on the degree of probability therefore, set between 0 and 1. The higher d is, the more likely will the random surfer keep clicking links. Since the surfer jumps to another page at random after he stopped clicking links, the probability therefore is implemented as a constant (1-d) into the algorithm. Regardless of inbound links, the probability for the random surfer jumping to a page is always (1-d), so a page has always a minimum PageRank.
Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[53] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[54]
PageRank always was and remains only one part of the Google search algorithm, the system that determines how to rank pages. There are many other ranking factors that are also considered. A high PageRank score did NOT mean that a page would rank well for any topic. Pages with lower scores could beat pages with higher scores if they had other factors in their favor.

World Wide Web, or “the web” for short, is a network of web pages connected to each other via hyperlinks. Each hyperlink connecting to a new document adds to the overall growth of the web. Search engines make it easier for you to find these web pages. A web page linked by many other web pages on the similar topics is considered more respectful and valuable. In the above example, John’s article gets the respect for sparking a conversation that resulted into many other web pages linking to each other. So backlinks are not only important for a website to gain respect, they are also important for search engines and the overall health of the entire world wide web.
With focus I mean making sure that your pages focus on the same keyword everywhere, and your site focuses on the same high level keywords and sections in your site focusing on their own high level (but not as high as the keywords for which you want your home page to rank) keywords. Focus few people really understand while the interesting thing is that you do this almost automatically right if you do your site architecture and understanding your customers, right.
Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.
As for the use of nofollow as a way to keep pages that shouldn’t be indexed out of Google (as with your feed example) is terrible advice. Your use of it on your feed link does nothing. If anyone links to your feed without nofollow, then it’s going to get indexed. Things that shouldn’t be indexed need to use either robots.txt or meta robots blocking. Nofollow on links to those items isn’t a solution.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
The probability that the random surfer visits a page is its PageRank. And, the d damping factor is the probability at each page the “random surfer” will get bored and request another random page. One important variation is to only add the damping factor d to a single page, or a group of pages. This allows for personalization and can make it nearly impossible to deliberately mislead the system in order to get a higher ranking. We have several other extensions to PageRank…

DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.
I agree that there is no point in trying to over analyze how the PageRank is flowing through your site. Just focus on great content. Link out when it actually helps the reader. This is what Google wants – for you to give good quality content to their users. So if you are doing that, they will reward you in the long run. No need to worry yourself with these types of link strategies.
This will help you replicate their best backlinks and better understand what methods they are using to promote their website. If they are getting links through guest blogging, try to become a guest author on the same websites. If most of their links come from blog reviews, get in touch with those bloggers and offer them a trial to test your tool. Eventually, they might write a review about it.
Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.[citation needed]

Totally agree — more does not always equal better. Google takes a sort of ‘Birds of a Feather’ approach when analyzing inbound links, so it’s really all about associating yourself (via inbound links) with websites Google deems high quality and trustworthy so that Google deems YOUR web page high quality and trustworthy. As you mentioned, trying to cut corners, buy links, do one-for-one trades, or otherwise game/manipulate the system never works. The algorithm is too smart.
For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.  Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming.
One of the consequences of the PageRank algorithm and its further manipulation has been the situation when backlinks (as well as link-building) have been usually considered black-hat SEO. Thus, not only Google has been combating the consequences of its own child's tricks, but also mega-sites, like Wikipedia, The Next Web, Forbes, and many others who automatically nofollow all the outgoing links. It means fewer and fewer PageRank votes. What is then going to help search engines rank pages in terms of their safety and relevance?
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
Wikipedia, naturally, has an entry about PageRank with more resources you might be interested in. It also covers how some sites using redirection can fake a higher PageRank score than they really have. And since we’re getting all technical — PageRank really isn’t an actual 0 to 10 scale, not behind the scenes. Internal scores are greatly simplified to match up to that system used for visible reporting.
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]
Backlinks are an essential part of SEO process. They help search bots to crawl your site and rank it correctly to its content. Each backlink is a part of a ranking puzzle. That`s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text. If a person says “to be or not to be,” he/she is citing Shakespeare’s character, Hamlet.
So, now we're getting to backlinks that have relatively little, or even negative value. The value of web directories has diminished dramatically in recent years. This shouldn't come as a surprise. After all, when was the last time that you used a web directory to find anything, rather than just doing a Google search? Google recognizes that directories don't have any real world worth, and so they don't accord much value to backlinks on them. But there is an exception to this rule. Submitting your website to local, industry-specific and niche directories can net you worthwhile backlinks. But if you can't imagine a circumstance where someone would use a certain directory, then it's probably not worth your time.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
There’s a need for a skilled SEO to assess the link structure of a site with an eye to crawling and page rank flow, but I think it’s also important to look at where people are actually surfing. The University of Indiana did a great paper called Ranking Web Sites with Real User Traffic (PDF). If you take the classic Page Rank formula and blend it with real traffic you come out with some interesting ideas……
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
The mathematics of PageRank are entirely general and apply to any graph or network in any domain. Thus, PageRank is now regularly used in bibliometrics, social and information network analysis, and for link prediction and recommendation. It's even used for systems analysis of road networks, as well as biology, chemistry, neuroscience, and physics.[45]
It’s not a secret that Google appreciates business citations and listings. They are a part of its search algorithm. It’s a strong fact that must make you choose business links for your SEO campaign. The other benefit is that because of them you can receive unoptimized and DoFollow links. These links can guarantee trustworthy neighboring of your site that will attract Internet users and clients. Google considers these platforms as trustworthy and knows that they attract other business clients. In other words, almost all of them are accepted as 100% relevant.
A: For a couple reasons. At first, we figured that site owners or people running tests would notice, but they didn’t. In retrospect, we’ve changed other, larger aspects of how we look at links and people didn’t notice that either, so perhaps that shouldn’t have been such a surprise. So we started to provide other guidance that PageRank sculpting isn’t the best use of time. When we added a help page to our documentation about nofollow, we said “a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.” In a recent webmaster video, I said “a better, more effective form of PageRank sculpting is choosing (for example) which things to link to from your home page.” At Google I/O, during a site review session I said it even more explicitly: “My short answer is no. In general, whenever you’re linking around within your site: don’t use nofollow. Just go ahead and link to whatever stuff.” But at SMX Advanced 2009, someone asked the question directly and it seemed like a good opportunity to clarify this point. Again, it’s not something that most site owners need to know or worry about, but I wanted to let the power-SEOs know.
I started taking action right away on the “Best Of” Blog Posts” approach… I found some great blogs and left a relevant and useful comment. The first impression, sins a lot of the blogs see my as the competition it is not easy to get past the moderator. I made 6 or 7 comments the first day and will update this comment after I have a good number of post to measure results…
I compare the latest Google search results to this: Mcdonalds is the most popular and is #1 in hamburgers… they dont taste that great but people still go there. BUT I bet you know a good burger joint down the road from Google that makes awesome burgers, 10X better than Mcdonalds, but “we” can not find that place because he does not have the resources or budget to market his burgers effectively.
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
If the algorithm really works as Matt suggests, no one should use nofollow links internally. I’ll use the example that Matt gave. Suppose you have a home page with ten PR “points.” You have links to five “searchable” pages that people would like to find (and you’d like to get found!), and links to five dull pages with disclaimers, warranty info, log-in information, etc. But, typically, all of the pages will have links in headers and footers back to the home page and other “searchable” pages. So, by using “nofollow” you lose some of the reflected PR points that you’d get if you didn’t use “nofollow.” I understand that there’s a decay factor, but it still seems that you could be leaking points internally by using “nofollow.”
Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.

One thing that has worked well for me lately that can work well (and may help with the infographic promotion) is surveys. Google Forms allow you to create a survey for free. Think of interesting questions to your niche and start promoting the survey (ask well known influencers in your niche to share the survey with their social followers to help with responses. Offer them a link as a contributor once the survey is complete). Once you have a few hundred responses, you can create a commentary about your findings (Google also puts the data into graphs). If you have enough responses and the information is interesting, get in touch with the same bloggers who helped push it out there to see if they would be happy to share the results. The beauty of this method is that if the results are interesting enough, you might end up getting a link back from a huge news site.
The best strategy to get backlinks is to create great content and let other people promote your content. However, to get started, you can create your own links to content on your social media platform, ask your friends to share your content on their websites and social media, and if you can find questions in forums that your content answers, you can always post it there. 

PageRank as a visible score has been dying a slow death since around 2010, I’d say. Pulling it from the Google Toolbar makes it official, puts the final nail in the visible PageRank score coffin. The few actually viewing it within Internet Explorer, itself a depreciated browser, aren’t many. The real impact in dropping it from the toolbar means that third parties can no longer find ways to pull those scores automatically.
Meanwhile, the link spam began. People chasing higher PageRank scores began dropping links wherever they could, including into blog posts and forums. Eventually, it became such an issue that demands were raised that Google itself should do something about it. Google did in 2005, getting behind the nofollow tag, a way to prevent links from passing along PageRank credit.
It is clear that something new should emerge to cover that unfollow emptiness. Here and there it is believed that some search engines may use so-called implied links to rank the page. Implied links are, for example, references to your brand. They usually come with a tone: positive, neutral, or negative. The tone defines the reputation of your site. This reputation serves as a ranking signal to search engines.
The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.
Start Value (In this case) is the number of actual links to each “node”. Most people actually set this to 1 to start, but there are two great reasons for using link counts. First, it is a better approximation to start with than giving everything the same value, so the algorithm stabilizes in less iterations and it is so useful to check my spreadsheet in a second… so node A has one link in (from page C)
Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
This is so funny. Google stifled the notion of linking to “great content” the minute they let on to how important linking was to passing pagerank. In effect, the importance of links has indeed led to pagerank hoarding and link commoditization which in turn leads to all of the things google doesn’t like such as spammy links, link farms, link selling, link buying, etc. What you end up with is a system, much like our economic system, where the rich get richer and poor get poorer. Nobody has a problem linking to CNN, as if they really needed the links. On the flip side who wants make a dofollow link to a site that’s 2 days old, great content or not when you can provide your visitors a nofollow link which is just as valuable to them. The whole notion of benefiting from a quality outbound link is a joke, the outbound linker receives 0 benefit when you factor the outflow of pagerank.
I started taking action right away on the “Best Of” Blog Posts” approach… I found some great blogs and left a relevant and useful comment. The first impression, sins a lot of the blogs see my as the competition it is not easy to get past the moderator. I made 6 or 7 comments the first day and will update this comment after I have a good number of post to measure results…

Site owners are using the toolbar to find “good” sites that they should get links from, regardless of the fact that link context is also important, not to mention many, many other factors that are used by Google to rank a web page. Other site owners, getting a gray PR0 toolbar for their site, immediate assume the worst, that they’ve been blacklisted.
×