Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.
Could the nofollow change could be interpreted as a form of usability guidance? For instance, I’ve recently removed drop-down menus from a handful of sites because of internal link and keyword density issues. This wasn’t done randomly. Tests were done to measure usage and value of this form of navigation that made it easy to make the change – allowing usability and SEO to dovetail nicely.
Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.

Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.
youfoundjake, those would definitely be the high-order bits. The fact that no one noticed this change means (to me) even though it feels like a really big shift, in practice the impact of this change isn’t that huge. By the way, I have no idea why CFC flagged you, but I pulled your comment out of the Akismet bin. Maybe some weird interaction of cookies with WordPress caching? Sorry that happened.
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
Such an enlightening post! Thanks for revealing those sources, Brian. This really has opened up my mind to the new ideas. I have read many articles about SEO, especially the ones in my country, most of them don’t really tell how to increase your presence in search engines. But today I found this page, which gave me much more valuable insights. Definitely going to try your tips..
I have to take my hat off to your content – not just for the tips you’ve given that have helped me with my websites, but for how clearly you can write. May I ask, what books or resources have inspired and influenced your writing and content creation the most? The two best books I’ve read so far to improve my writing are On Writing Well and Letting Go of the Words.
Example: A blogger John Doe writes a very interesting article about a sports event. Another blogger Samantha Smith doesn’t agree with John’s article and writes about it in another article for an online magazine. She links to John’s article, so that her readers can understand both point of views. John’s blog gets a valuable backlink. On the other hand, Samantha’s article gets popular and many other websites link to her article. Samantha’s website gets many new backlinks. Even though John only got one backlink for his article, the value of his backlink is increased by the backlinks Samantha’s article generated.
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.

Danny, I was on the panel where Matt suggested that and I point blank asked on stage what happened when folks starting abusing the tactic and Google changed their mind if you recall (at the time, I’d seen some of the things being done I knew Google would clarify as abuse and was still a nofollow unenthusiast s a result at that time). And Matt dismissed it. So, I think you can take home two important things from that – 1. SEO tactics can always change regardless of who first endorses them and 2. Not everything Matt says is etched in stone. <3 ya Matt.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks.

Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
In my experience this means (the key words are “not the most effective way”) a page not scored by Google (“e.g. my private link” – password protected, disallowed via robots.txt and/or noindex meta robots) whether using or not using rel=”nofollow” attribute in ‘links to’ is not factored into anything… because it can’t factor in something it isn’t allowed.

If you’re just getting started with SEO, you’re likely to hear a lot about “backlinks,” “external and internal links,” or “link building.” After all, backlinks are an important SEO ranking factor for SEO success, but as a newbie, you may be wondering: what are backlinks? SEO changes all the time — do backlinks still matter? Well, wonder no more. Say hello to your definitive guide to backlinks and their significance in SEO.
And if you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what pages come up tops in Google. Those are the most important and relevant pages you want to seek links from. That’s because Google is explicitly telling you that on the topic you searched for, these are the best.
Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
Page Structure - The third core component of SEO is page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
Danny, I was on the panel where Matt suggested that and I point blank asked on stage what happened when folks starting abusing the tactic and Google changed their mind if you recall (at the time, I’d seen some of the things being done I knew Google would clarify as abuse and was still a nofollow unenthusiast s a result at that time). And Matt dismissed it. So, I think you can take home two important things from that – 1. SEO tactics can always change regardless of who first endorses them and 2. Not everything Matt says is etched in stone. <3 ya Matt.
Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
Try using Dribble to find designers with good portfolios. Contact them directly by upgrading your account to PRO status, for just $20 a year. Then simply use the search filter and type "infographics." After finding someone you like, click on "hire me" and send a message detailing your needs and requesting a price. Fiver is another place to find great designers willing to create inexpensive infographics.
I was exactly thinking the same thing what Danny Sullivan had said. If comments (even with nofollow) directly affect the outgoing PR distribution, people will tend to allow less comments (maybe usage of iframes even). Is he right? Maybe, Google should develop a new tag as well something like rel=”commented” to inform spiders about it to give less value and wordpress should be installed default with this attribute 🙂
There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
3) Some people don’t believe things have changed. In fact, if things really changed substantially a year ago, you’d think a few of the advanced SEOs out there would have noticed this and talked about it. But nada. There are lots of reasons why the change could have happened and not been spotted. Sculpting might really have been a second or third order factor, as Matt calls it — not helping things as much as some have assumed. SEOs that spotted it might have stayed quiet. Or, it didn’t change — and still hasn’t changed — and sculpting does work even better than Google thought, so it wants to put out a message that it doesn’t, in hopes of putting the genie back in the bottle. That’s probably the major conspiracy theory out there.
A press release can serve double duty for marketing efforts. It can alert media outlets about your news and also help your website gain backlinks. But it can only build links effectively if executed properly. Only write and distribute press releases when a brand has something newsworthy or interesting to share Click & Tweet! . This strategy can gain links on the actual press release post as well as on the stories that media outlets write about it.

PageRank is often considered to be a number between 0 and 10 (with 0 being the lowest and 10 being the highest) though that is also probably incorrect. Most SEOs believe that internally the number is not an integer, but goes to a number of decimals. The belief largely comes from the Google Toolbar, which will display a page's PageRank as a number between 0 and 10. Even this is a rough approximation, as Google does not release its most up to date PageRank as a way of protecting the algorithm's details.
This is what happens to the numbers after 15 iterations…. Look at how the 5 nodes are all stabilizing to the same numbers. If we had started with all pages being 1, by the way, which is what most people tell you to do, this would have taken many more iterations to get to a stable set of numbers (and in fact – in this model – would not have stabilized at all)
One attribute assigned by some websites to links is called rel=”nofollow”; strictly speaking, this means search engines are supposed to ignore the link in their rankings. In practice, they don’t, and they expect to see a natural mix of nofollow and dofollow links – a 30%/70% split is probably ideal here. You can find a link to how to create these HTML tags at the end of this section.
PageRank was influenced by citation analysis, early developed by Eugene Garfield in the 1950s at the University of Pennsylvania, and by Hyper Search, developed by Massimo Marchiori at the University of Padua. In the same year PageRank was introduced (1998), Jon Kleinberg published his work on HITS. Google's founders cite Garfield, Marchiori, and Kleinberg in their original papers.[5][18]
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.

The best strategy to get backlinks is to create great content and let other people promote your content. However, to get started, you can create your own links to content on your social media platform, ask your friends to share your content on their websites and social media, and if you can find questions in forums that your content answers, you can always post it there.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[42] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[43] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[42]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Just like the new structure on JavaScript links and them now carrying weight and being crawlable, the PageRank sculpting change is understandable. Google now can and wants to index more of the web (JavaScript link change). Google wants to reverse a method that can only help people in the know (PageRank sculpting change). Logically, all is very understandable.
PageRank as a visible score has been dying a slow death since around 2010, I’d say. Pulling it from the Google Toolbar makes it official, puts the final nail in the visible PageRank score coffin. The few actually viewing it within Internet Explorer, itself a depreciated browser, aren’t many. The real impact in dropping it from the toolbar means that third parties can no longer find ways to pull those scores automatically.
And if you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what pages come up tops in Google. Those are the most important and relevant pages you want to seek links from. That’s because Google is explicitly telling you that on the topic you searched for, these are the best.
Ian Rogers first used the Internet in 1986 sending email on a University VAX machine! He first installed a webserver in 1990, taught himself HTML and perl CGI scripting. Since then he has been a Senior Research Fellow in User Interface Design and a consultant in Network Security and Database Backed Websites. He has had an informal interest in topology and the mathematics and behaviour of networks for years and has also been known to do a little Jive dancing.

Yep, please change things to stop keyword stuffing. Change them to stop cloaking. Definately change them to stop buying links that try to game Google. But, telling search engines to not give weight (that I control) to pages that are not what my site is about or are not really relevant. No way. This is logical stuff here. Maybe too logical. I think deep down you know this Matt too.
PageRank is one of many, many factors used to produce search rankings. Highlighting PageRank in search results doesn’t help the searcher. That’s because Google uses another system to show the most important pages for a particular search you do. It lists them in order of importance for what you searched on. Adding PageRank scores to search results would just confuse people. They’d wonder why pages with lower scores were outranking higher scored pages.
Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used for this purpose.

According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.

I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.

[44] Matteo Pasquinelli reckons the basis for the belief that PageRank has a social component lies in the idea of attention economy. With attention economy, value is placed on products that receive a greater amount of human attention and the results at the top of the PageRank garner a larger amount of focus then those on subsequent pages. The outcomes with the higher PageRank will therefore enter the human consciousness to a larger extent. These ideas can influence decision-making and the actions of the viewer have a direct relation to the PageRank. They possess a higher potential to attract a user's attention as their location increases the attention economy attached to the site. With this location they can receive more traffic and their online marketplace will have more purchases. The PageRank of these sites allow them to be trusted and they are able to parlay this trust into increased business.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[42] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[42] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[42] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[44]
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.

Meanwhile, the link spam began. People chasing higher PageRank scores began dropping links wherever they could, including into blog posts and forums. Eventually, it became such an issue that demands were raised that Google itself should do something about it. Google did in 2005, getting behind the nofollow tag, a way to prevent links from passing along PageRank credit.

In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.


I dont know if Google gets its kicks out of keeping Search Engine Marketers and Webmasters jumping through hoops – or if they are in cahoots with the big SEM firms – so that they get this news and these updates before the average guy on the street. Either way, they are seriously getting a bit too big and powerful and the time is RIPE for a new search engine to step in and level the playing field.
I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.
There is no secret that getting hiqh-quality backlinks is your website’s way to better ranking in Google. But how to differ good link from the bad one? Carefully choosing backlinks is a very tremulous and important task for everyone who wants to optimize their sites. There are a lot of different tools which can help you to check whether your backlinks are trustful and can bring your website value. 
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Getting unique and authoritative links is crucial for higher ranking in the SERPs and improving your SEO. Google's algorithm on evaluation of links evolved in recent years creating a more challenging process now to get high quality backlinks. External links still matter and aren’t obsolete, so start working on strategies to get valuable backlinks to improve your search visibility.
No PageRank would ever escape from the loop, and as incoming PageRank continued to flow into the loop, eventually the PageRank in that loop would reach infinity. Infinite PageRank isn’t that helpful 🙂 so Larry and Sergey introduced a decay factor–you could think of it as 10-15% of the PageRank on any given page disappearing before the PageRank flows along the outlinks. In the random surfer model, that decay factor is as if the random surfer got bored and decided to head for a completely different page. You can do some neat things with that reset vector, such as personalization, but that’s outside the scope of our discussion.

The SEO starter guide describes much of what your SEO will do for you. Although you don't need to know this guide well yourself if you're hiring a professional to do the work for you, it is useful to be familiar with these techniques, so that you can be aware if an SEO wants to use a technique that is not recommended or, worse, strongly discouraged.
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