According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.

Back in the ’90s, two students at Stanford named Larry Page and Sergey Brin started pondering how they could make a better search engine that didn’t get fooled by keyword stuffing. They realized that if you could measure each website’s popularity (and then cross index that with what the website was about), you could build a much more useful search engine. In 1998, they published a scientific paper in which they introduced the concept of “PageRank.” This topic was further explored in another paper that Brin and Page contributed to, “PageRank Citation Ranking: Bringing Order to the Web.”

There are also many keyword research tools (some free and some paid) that claim to take the effort out of this process. A popular tool for first timers is Traffic Travis, which can also analyse your competitors’ sites for their keyword optimization strategies and, as a bonus, it can deliver detailed analysis on their back-linking strategy, too. You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price.
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.[8] However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
Also given that the original reasons for implementing the ‘nofollow’ tag was to reduce comment spam (something that it really hasn’t had a great effect in combatting) – the real question I have is why did they ever take any notice of nofollow on internal links in the first place? It seems to me that in this case they made the rod for their own back.
So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? […] Originally, the five links without nofollow would have flowed two points of PageRank each […] More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.
Google will like your content if your clients like it. The content should be helpful and contain less information which is already known to the reader. It is to meet their expectations. When users vote for your site, it means that Google starts accepting it as an authority site. That’s why content writing is as important as a speech of a candidate for the Presidency. The better it is, the more visitors you have.
PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford. In fact the name. PageRank is a likely play on Larry Page's name. At the time that Page and Brin met, early search engines typically linked to pages that had the highest keyword density, which meant people could game the system by repeating the same phrase over and over to attract higher search page results. Sometimes web designers would even put hidden text on pages to repeat phrases. 
If you are going to use SEM, you must build the costs of using this form of marketing into your cash-flow forecasts and the prices you’re charging for your work. Spending $3,000 a month on Adwords to land $20,000 of business is eminently sensible in most cases. Spending $3,000 a month to land $3,500 of business, on the other hand, is likely to be a disaster for your business’s ability to trade effectively in the long term.
Google's founders, in their original paper,[18] reported that the PageRank algorithm for a network consisting of 322 million links (in-edges and out-edges) converges to within a tolerable limit in 52 iterations. The convergence in a network of half the above size took approximately 45 iterations. Through this data, they concluded the algorithm can be scaled very well and that the scaling factor for extremely large networks would be roughly linear in {\displaystyle \log n} , where n is the size of the network.
So, as you build a link, ask yourself, "am I doing this for the sake of my customer or as a normal marketing function?" If not, and you're buying a link, spamming blog comments, posting low-quality articles and whatnot, you risk Google penalizing you for your behavior. This could be as subtle as a drop in search ranking, or as harsh as a manual action, getting you removed from the search results altogether!

Search engine optimization (SEO) receives a lot of love from inexperienced marketers. It’s seen as “free marketing” in that you can handle your own SEO work (as long as you follow some rules to do so), and thus all it requires is your time to make things happen. SEO is simply what you do to your website and web pages to make them show up in “organic” (or unpaid) search results on search engines.
When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.
Thanks for the post Chelsea! I think Google is starting to move further away from PageRank but I do agree that a higher amoount of links doesn’t necessarily mean a higher rank. I’ve seen many try to shortcut the system and end up spending weeks undoing these “shortcuts.” I wonder how much weight PageRank still holds today, considering the algorithms Google continues to put out there to provide more relevant search results.

If you can leave a guest post, leave it. Why? Because it can create relevant referral traffic to the website, you own. Everything you should do is to make your post valuable and without spam. Just important core information which won’t be spoiled by backlinks injecting. It’s better to have contextual linking. In other words, the links are to merge into your text.
World Wide Web, or “the web” for short, is a network of web pages connected to each other via hyperlinks. Each hyperlink connecting to a new document adds to the overall growth of the web. Search engines make it easier for you to find these web pages. A web page linked by many other web pages on the similar topics is considered more respectful and valuable. In the above example, John’s article gets the respect for sparking a conversation that resulted into many other web pages linking to each other. So backlinks are not only important for a website to gain respect, they are also important for search engines and the overall health of the entire world wide web.
Matt Cutts, it’s Shawn Hill from Longview, Texas and I’ve got to say, “you’re a semseo guru”. That’s obviously why Google retained you as they did. Very informative post! As head of Google’s Webspam team how to you intend to combat Social Networking Spam (SNS)? It’s becoming an increasingly obvious problem in SERPs. I’m thinking Blogspam should be the least of Google’s worries. What’s your take?
The green ratings bars are a measure of the importance Google’s assessment of the importance of a web page, as determined by Google’s patented PageRank technology and other factors. These PageRank bars tell you at a glance whether other people on the web consider Google considers a page to be a high-quality site worth checking out. Google itself does not evaluate or endorse websites. Rather, we measure what others on the web feel is important enough to deserve a link. And because Google does not accept payment for placement within our results, the information you see when you conduct a search is based on totally objective criteria.

People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix.


For example this page. My program found almost 400 nofollow links on this page. (Each comment has 3). And then you have almost 60 navigation links. My real question is how much percentage of the PageRank on this page gets distributed to the 9 real links in the article? If it is a division of 469 which some SEO experts now are claiming it is really disturbing. You won’t earn much from the links if you follow what I am saying.

The numbers didn’t quite sit right with me because there didn’t seem to be enough juicy inbound links to the winning page. Then I noticed that two key links were missing from the 10 node chart with the PageRank metrics on it when compared to the previous chart without the metrics. The two missing links are the two coming from node 2 to node 1. Suddenly it all made sense again and it was obvious why that page won.
Try using Dribble to find designers with good portfolios. Contact them directly by upgrading your account to PRO status, for just $20 a year. Then simply use the search filter and type "infographics." After finding someone you like, click on "hire me" and send a message detailing your needs and requesting a price. Fiver is another place to find great designers willing to create inexpensive infographics. 

btw; All those SEO’s out there probably made some monies off clients, selling the sculpting thang to them. I know some are still insisting it worked, etc, but would they say in public that it didn’t work after they already took a site’s money to sculpt? How would anyone judge if it worked or not definitively? The funny thing is, the real issues of that site could have been fixed for the long term instead of applying a band aide. Of course; knowing the state of this industry right now, band aides are the in thing anyway.

Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.


Hi Brian! You mentioned that we should have our anchor text include our target keyword. When I do that, Yoast SEO plugin throws a red flag that says “You’re linking to another page with the focus keyword you want this page to rank for. Consider changing that if you truly want this page to rank” So should I leave the anchor text with that keyword or change it?
Thanks for sharing this, Matt. I’m happy that you took the time to do so considering that you don’t have to. What I mean is, in an ideal world, there should be no such thing as SEO. It is the SE’s job to bring the right users to the right sites and it is the job of webmasters to cater to the needs of the users brought into their sites by SEs. Webmasters should not be concerned of bringing the users in themselves. (aside from offsite or sponsored marketing campaigns) The moment they do, things start to get ugly because SEs would now have to implement counter-measures. (To most SEO tactics) This becomes an unending spiral. If people only stick to their part of the equation, SEs will have more time to develop algorithms for making sure webmasters get relevant users rather than to develop algorithms for combating SEOs to ensure search users get relevant results. Just do your best in providing valuable content and Google will try their best in matching you with your users. Don’t waste time trying to second guess how Google does it so that you can present yourself to Google as having a better value than you really have. They have great engineers and they have the code—you only have a guess. At most, the SEO anyone should be doing is to follow the webmasters guidelines. It will benefit all.
Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin. Also, don’t do anything shady or unnatural to create backlinks, like asking a site to put a link in the footer of every page on their site.

The Google Toolbar long had a PageRank feature which displayed a visited page's PageRank as a whole number between 0 and 10. The most popular websites displayed a PageRank of 10. The least showed a PageRank of 0. Google has not disclosed the specific method for determining a Toolbar PageRank value, which is to be considered only a rough indication of the value of a website. In March 2016 Google announced it would no longer support this feature, and the underlying API would soon cease to operate.[34]
Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.

There’s no way to speed up the process. To encourage your PageRank to grow, keep making quality content that others will want to link to. You may also consider participating regularly in social media communities to get the word out about the new content you are creating. (Social media participation itself won’t help your PageRank but it will help other humans know your content exists, which can help inspire an increase in natural inbound linking.)
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.

Now that you know that backlinks are important, how do you acquire links to your site? Link building is still critical to the success of any SEO campaign when it comes to ranking organically. Backlinks today are much different than when they were built in 7-8 years back. Simply having thousands of backlinks or only have link from one website isn’t going to affect your rank position. There are also many ways to manage and understand your backlink profile. Majestic, Buzzstream, and Moz offer tools to help you manage and optimize your link profile. seoClarity offers an integration with Majestic, the largest link index database, that integrates link profile management into your entire SEO lifecycle.   
The green ratings bars are a measure of the importance Google’s assessment of the importance of a web page, as determined by Google’s patented PageRank technology and other factors. These PageRank bars tell you at a glance whether other people on the web consider Google considers a page to be a high-quality site worth checking out. Google itself does not evaluate or endorse websites. Rather, we measure what others on the web feel is important enough to deserve a link. And because Google does not accept payment for placement within our results, the information you see when you conduct a search is based on totally objective criteria.
An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which one is right for you?
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Ian Rogers first used the Internet in 1986 sending email on a University VAX machine! He first installed a webserver in 1990, taught himself HTML and perl CGI scripting. Since then he has been a Senior Research Fellow in User Interface Design and a consultant in Network Security and Database Backed Websites. He has had an informal interest in topology and the mathematics and behaviour of networks for years and has also been known to do a little Jive dancing.
There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.
World Wide Web, or “the web” for short, is a network of web pages connected to each other via hyperlinks. Each hyperlink connecting to a new document adds to the overall growth of the web. Search engines make it easier for you to find these web pages. A web page linked by many other web pages on the similar topics is considered more respectful and valuable. In the above example, John’s article gets the respect for sparking a conversation that resulted into many other web pages linking to each other. So backlinks are not only important for a website to gain respect, they are also important for search engines and the overall health of the entire world wide web.

There’s a misconception that creating an infographic is expensive; that's not always the case. Figure on an average price between $150 and $300. Assuming you may earn 10 backlinks per infographic, you'll be paying $15 per link. For five backlinks, the price will be $30 per link. That’s very cheap for backlinks earned through webmaster moderation. And if your infographic goes viral. you win even more.
There are things like solo ads that you can buy or join up with JV partners to help sell whatever it is that you're peddling. But at the outset, you're going to find it difficult to succeed in the internet marketing field. Ensure that you learn the right skills along the way so that you can become an effective online marketer. It doesn't matter how slow you go, as long as you don't stop, you'll reach your goals.
[43] Katja Mayer views PageRank as a social network as it connects differing viewpoints and thoughts in a single place. People go to PageRank for information and are flooded with citations of other authors who also have an opinion on the topic. This creates a social aspect where everything can be discussed and collected to provoke thinking. There is a social relationship that exists between PageRank and the people who use it as it is constantly adapting and changing to the shifts in modern society. Viewing the relationship between PageRank and the individual through sociometry allows for an in-depth look at the connection that results.

Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
Ian Rogers first used the Internet in 1986 sending email on a University VAX machine! He first installed a webserver in 1990, taught himself HTML and perl CGI scripting. Since then he has been a Senior Research Fellow in User Interface Design and a consultant in Network Security and Database Backed Websites. He has had an informal interest in topology and the mathematics and behaviour of networks for years and has also been known to do a little Jive dancing.
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