Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.


Thank you, Brian, for this definitive guide. I have already signed up for Haro and have plans to implement some of your strategies. My blog is related to providing digital marketing tutorials for beginners and hence can be in your niche as well. This is so good. I highly recommend all my team members in my company to read your blog everytime you published new content. 537 comments in this post within a day, you are a master of this. A great influence in digital marketing space.
At IMI, we have the ability to incorporate Affiliate Marketing into any integrated digital marketing campaign in order to push product sales and drive revenue. We believe that this is just one piece of the digital puzzle however. Affiliate campaigns can incorporate many aspects of digital marketing including web design and development, display, paid search, conversion optimization, and SEO.
PageRank always was and remains only one part of the Google search algorithm, the system that determines how to rank pages. There are many other ranking factors that are also considered. A high PageRank score did NOT mean that a page would rank well for any topic. Pages with lower scores could beat pages with higher scores if they had other factors in their favor.

What are backlinks doing for your SEO strategy? Well, Google considers over 200 SEO ranking factors when calculating where a page should rank, but we know that backlinks are one of the top three (the other two are content and RankBrain, Google’s AI). So while you should always focus on creating high-quality content, link-building is also an important factor in ranking your pages well on Google.
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
Regarding nofollow on content that you don’t want indexed, you’re absolutely right that nofollow doesn’t prevent that, e.g. if someone else links to that content. In the case of the site that excluded user forums, quite a few high-quality pages on the site happened not to have links from other sites. In the case of my feed, it doesn’t matter much either way, but I chose not to throw any extra PageRank onto my feed url. The services that want to fetch my feed url (e.g. Google Reader or Bloglines) know how to find it just fine.
There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
Assume a small universe of four web pages: A, B, C and D. Links from a page to itself are ignored. Multiple outbound links from one page to another page are treated as a single link. PageRank is initialized to the same value for all pages. In the original form of PageRank, the sum of PageRank over all pages was the total number of pages on the web at that time, so each page in this example would have an initial value of 1. However, later versions of PageRank, and the remainder of this section, assume a probability distribution between 0 and 1. Hence the initial value for each page in this example is 0.25.
Nashville Grant, here’s the mental model I’d employ: search engines want to return great content. If you make such a fantastic site that all the web has heard of you, search engines should normally reflect that fact and return your site. A lot of bad SEO happens because people say “I’ll force my way to the top of Google first, and then everyone will find out about my site.” Putting rankings before the creation of a great site is in many ways putting the cart before the horse. Often the search rankings follow from the fact that you’re getting to be well-known on the web completely outside the sphere of search. Think about sites like Twitter and Facebook–they succeed by chasing a vision of what users would want. In chasing after that ideal of user happiness and satisfaction, they became the sort of high-quality sites that search engines want to return, because we also want to return what searches will find useful and love. By chasing a great user experience above search rankings, many sites turn out to be what search engines would want to return anyway.

Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.


There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18]
Just think about any relationship for a moment. How long you've known a person is incredibly important. It's not the be-all-end-all, but it is fundamental to trust. If you've known someone for years and years and other people that you know who you already trust can vouch for that person, then you're far more likely to trust them, right? But if you've just met someone, and haven't really vetted them so to speak, how can you possibly trust them?
Matt, you don’t mention the use of disallow pages via robots.txt. I’ve read that PageRank can be better utilised by disallowing pages that probably don’t add value to users searching on engines. For example, Privacy Policy and Terms of Use pages. These often appear in the footer of a website and are required by EU law on every page of the site. Will it boost the other pages of the site if these pages are added to robots.txt like so?

There are over 800 million websites on the Internet. The majority of web traffic is driven by Google, Bing, and Yahoo!, and the Internet users will either find you or your competitors. More than 60% of the users do not go past the first page and more than 90% users do not go pass the 3rd page. If you website cannot be found within the first 3 pages in the search engine results page (SERP), you miss out on incredible opportunities to drive free relevant traffic to your website.
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[42] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[42]
All of the examples above and more could be used as anchor text for the same backlink. Google will index each differently. Not only that, Google will even examine the few words before and after the anchor text as well as take into account all of the text on the page. It will also attribute value to which backlink was first in the page and diminish the value for each following link.
Google will like your content if your clients like it. The content should be helpful and contain less information which is already known to the reader. It is to meet their expectations. When users vote for your site, it means that Google starts accepting it as an authority site. That’s why content writing is as important as a speech of a candidate for the Presidency. The better it is, the more visitors you have. 

In my experience this means (the key words are “not the most effective way”) a page not scored by Google (“e.g. my private link” – password protected, disallowed via robots.txt and/or noindex meta robots) whether using or not using rel=”nofollow” attribute in ‘links to’ is not factored into anything… because it can’t factor in something it isn’t allowed.
[44] Matteo Pasquinelli reckons the basis for the belief that PageRank has a social component lies in the idea of attention economy. With attention economy, value is placed on products that receive a greater amount of human attention and the results at the top of the PageRank garner a larger amount of focus then those on subsequent pages. The outcomes with the higher PageRank will therefore enter the human consciousness to a larger extent. These ideas can influence decision-making and the actions of the viewer have a direct relation to the PageRank. They possess a higher potential to attract a user's attention as their location increases the attention economy attached to the site. With this location they can receive more traffic and their online marketplace will have more purchases. The PageRank of these sites allow them to be trusted and they are able to parlay this trust into increased business.

Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important. 

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
Matt, my biggest complaint with Google and this “page Rank” nofollow nightmare is it seems we need to have a certain type of site to get ranked well or to make your crawler happy, you say you want a quality site, but what my users deem as quality (3000 links to the best academic information on the planet for business development) is actually looked at by Google as a bad thing and I do not get any rank because of it, makes it hard for my site to be found, and people that can really use the information can not find it when you yourself would look at the info and think it was fantastic to find it all in one place.
Matt, this is an excellent summary. I finally got around to reading “The Search” by John Battelle and it was very enlightening to understand much of the academia behind what led to the creation of Backrub.. er Google.Looking at how many times the project was almost shutdown due to bandwidth consumption (> 50% of what the university could offer at times) as well as webmasters being concerned that their pages would be stolen and recreated. It’s so interesting to see that issues we see today are some of the same ones that Larry and Sergey were dealing with back then. As always, thanks for the great read Matt!
Nice word is not enough for this. You show that Blogging is like Apple vs Samsung. You can create lot of post and drive traffic (which is Samsung like lot of phone every year) or you can create high quality post like apple (which is you) and force higher rank site to make content like you copy content from you blog. Now i will work hard on already publish post until they will not get traffic.
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
In my view there is nothing wrong with saying ‘hey Google, these pages are not important from a search engine perspective, let me not give them so much weight’. Regardless of how Google now views these type of pages from a weight perspective, doing the above as a webmaster should be logical and encouraged. You have said this yourself at least a few times in the past.
One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.
An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which one is right for you?

Google might see 10 links on a page that has $10 of PageRank to spend. It might notice that 5 of those links are navigational elements that occur a lot throughout the site and decide they should only get 50 cents each. It might decide 5 of those links are in editorial copy and so are worthy of getting more. Maybe 3 of them get $2 each and 2 others get $1.50 each, because of where they appear in the copy, if they’re bolded or any of a number of other factors you don’t disclose.
Unfortunately, SEO is also a slow process. You can make “quick wins” in markets which are ill-established using SEO, but the truth is that the vast majority of useful keyphrases (including long-tail keyphrases) in competitive markets will already have been optimized for. It is likely to take a significant amount of time to get to a useful place in search results for these phrases. In some cases, it may take months or even years of concentrated effort to win the battle for highly competitive keyphrases.
PageRank was once available for the verified site maintainers through the Google Webmaster Tools interface. However, on October 15, 2009, a Google employee confirmed that the company had removed PageRank from its Webmaster Tools section, saying that "We've been telling people for a long time that they shouldn't focus on PageRank so much. Many site owners seem to think it's the most important metric for them to track, which is simply not true."[67] In addition, The PageRank indicator is not available in Google's own Chrome browser.

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.
This is what happens to the numbers after 15 iterations…. Look at how the 5 nodes are all stabilizing to the same numbers. If we had started with all pages being 1, by the way, which is what most people tell you to do, this would have taken many more iterations to get to a stable set of numbers (and in fact – in this model – would not have stabilized at all)
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
There’s obviously a huge number of reasons why a website might link to another and not all of them fit into the categories above. A good rule of thumb on whether a link is valuable is to consider the quality of referral traffic (visitors that might click on the link to visit your website). If the site won’t send any visitors, or the audience is completely unrelated and irrelevant, then it might not really be a link that’s worth pursuing.

It’s not a secret that Google appreciates business citations and listings. They are a part of its search algorithm. It’s a strong fact that must make you choose business links for your SEO campaign. The other benefit is that because of them you can receive unoptimized and DoFollow links. These links can guarantee trustworthy neighboring of your site that will attract Internet users and clients. Google considers these platforms as trustworthy and knows that they attract other business clients. In other words, almost all of them are accepted as 100% relevant.

For instance, the Pew Internet & American Life Project has demographic data that suggests individuals between the ages of 18 and 33 are the most likely to use mobile Internet technology like smartphones and tablets, while the “Gen-X” demographic of individuals who are in their 30’s and 40’s are far more likely to seek out information through their laptop and desktop computers.(See also Targeted Marketing)


Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.
There are simple and fast random walk-based distributed algorithms for computing PageRank of nodes in a network.[33] They present a simple algorithm that takes {\displaystyle O(\log n/\epsilon )} rounds with high probability on any graph (directed or undirected), where n is the network size and {\displaystyle \epsilon } is the reset probability ( {\displaystyle 1-\epsilon } is also called as damping factor) used in the PageRank computation. They also present a faster algorithm that takes {\displaystyle O({\sqrt {\log n}}/\epsilon )} rounds in undirected graphs. Both of the above algorithms are scalable, as each node processes and sends only small (polylogarithmic in n, the network size) number of bits per round.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[36] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
What's the authority of your website or webpage, or any other page on the internet for that matter where you're attempting to gain visibility? Authority is an important component of trust, and it relies heavily on quality links coming from websites that Google already trusts. Authority largely relates to the off-page optimization discipline of SEO that occurs away from the webpage as opposed to the on-page optimization that occurs directly on the webpage.
Danny, I was on the panel where Matt suggested that and I point blank asked on stage what happened when folks starting abusing the tactic and Google changed their mind if you recall (at the time, I’d seen some of the things being done I knew Google would clarify as abuse and was still a nofollow unenthusiast s a result at that time). And Matt dismissed it. So, I think you can take home two important things from that – 1. SEO tactics can always change regardless of who first endorses them and 2. Not everything Matt says is etched in stone. <3 ya Matt.
Just like the new structure on JavaScript links and them now carrying weight and being crawlable, the PageRank sculpting change is understandable. Google now can and wants to index more of the web (JavaScript link change). Google wants to reverse a method that can only help people in the know (PageRank sculpting change). Logically, all is very understandable.
That's what kept bringing me back to Sharpe. When it comes to internet marketing, this is one of the masterminds in the industry, a high-8-figure earner who recently generated over $1 million dollars within a 60-day period with a brand new system. I knew that if I was going to help educate people about internet marketing, I had to go straight to the top. Sharpe is also one of the most relatable characters in the industry, who speaks eloquently and fluidly, able to inspire millions of people with ease.
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[49] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Matt Cutts, it’s Shawn Hill from Longview, Texas and I’ve got to say, “you’re a semseo guru”. That’s obviously why Google retained you as they did. Very informative post! As head of Google’s Webspam team how to you intend to combat Social Networking Spam (SNS)? It’s becoming an increasingly obvious problem in SERPs. I’m thinking Blogspam should be the least of Google’s worries. What’s your take?
There’s a misconception that creating an infographic is expensive; that's not always the case. Figure on an average price between $150 and $300. Assuming you may earn 10 backlinks per infographic, you'll be paying $15 per link. For five backlinks, the price will be $30 per link. That’s very cheap for backlinks earned through webmaster moderation. And if your infographic goes viral. you win even more.
An aesthetically pleasing and informational website is an excellent anchor that can easily connect to other platforms like social networking pages and app downloads. It's also relatively simple to set up a blog within the website that uses well-written content with “keywords” an Internet user is likely to use when searching for a topic. For example, a company that wants to market its new sugar-free energy drink could create a blog that publishes one article per week that uses terms like “energy drink,” “sugar-free,” and “low-calorie” to attract users to the product website.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
The green ratings bars are a measure of the importance Google’s assessment of the importance of a web page, as determined by Google’s patented PageRank technology and other factors. These PageRank bars tell you at a glance whether other people on the web consider Google considers a page to be a high-quality site worth checking out. Google itself does not evaluate or endorse websites. Rather, we measure what others on the web feel is important enough to deserve a link. And because Google does not accept payment for placement within our results, the information you see when you conduct a search is based on totally objective criteria.
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[40] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[41] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[42] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
I just did a consult and opinion letter for an extremely large 200,000+ page corporate website that had been forced to temporarily remove their html sitemap due to some compromised code that overloaded their server and crashed the site. A number of individuals at the company were concerned at the potential, negative SEO implications of removing this page, loss of page rank equity transfer to sitemap targets and a feeling that this page was providing the robots with important pathways to many of the orphan pages unavailable through the menu system. This article was helpful in debunking the feeling that a page with 200,000 links off of it was passing any link juice to the targets. PS. XML sitemap in place.
I have not at all seen the results I would expect in terms of page rank throughout my site. I have almost everything pointing at my home page, with a variety of anchor text, but my rank is 1. There is a page on my site with 3, though, and a couple with 2, so it certainly is not all about links; I do try to have somewhat unique and interesting content, but some of my strong pages are default page content. I will explore the help forum. (I guess these comments are nofollow :P) I would not mind a piece of this page rank …
There’s a need for a skilled SEO to assess the link structure of a site with an eye to crawling and page rank flow, but I think it’s also important to look at where people are actually surfing. The University of Indiana did a great paper called Ranking Web Sites with Real User Traffic (PDF). If you take the classic Page Rank formula and blend it with real traffic you come out with some interesting ideas……
“NOTE: You may be curious what your site’s or your competitor’s PR score is. But Google no longer reveals the PageRank score for websites. It used to display at the top of web browsers right in the Google Toolbar, but no more. And PR data is no longer available to developers through APIs, either. Even though it’s now hidden from public view, however, PageRank remains an important ingredient in Google’s secret ranking algorithms.”

If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way.

And if you really want to know what are the most important, relevant pages to get links from, forget PageRank. Think search rank. Search for the words you’d like to rank for. See what pages come up tops in Google. Those are the most important and relevant pages you want to seek links from. That’s because Google is explicitly telling you that on the topic you searched for, these are the best.


Moreover, the PageRank mechanism is entirely general, so it can applied to any graph or network in any field. Currently, the PR formula is used in bibliometrics, social and information network analysis, and for link prediction and recommendation. It's even used for system analysis of road networks, as well as biology, chemistry, neuroscience, and physics.

Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.

The Open Directory Project (ODP) is a Web directory maintained by a large staff of volunteers. Each volunteer oversees a category, and together volunteers list and categorize Web sites into a huge, comprehensive directory. Because a real person evaluates and categorizes each page within the directory, search engines like Google use the ODP as a database for search results. Getting a site listed on the ODP often means it will show up on Google.
Disclaimer: Google™ search engine and PageRank™ algorithm are the trademarks of Google Inc. CheckPageRank.net is not affiliated with Google Inc., but provides publicly available information about pagerank values of websites. We provide our services on "as is" and "as available" basis and we do not provide any guarantees regarding this service stability and/or availability.
Suppose instead that page B had a link to pages C and A, page C had a link to page A, and page D had links to all three pages. Thus, upon the first iteration, page B would transfer half of its existing value, or 0.125, to page A and the other half, or 0.125, to page C. Page C would transfer all of its existing value, 0.25, to the only page it links to, A. Since D had three outbound links, it would transfer one third of its existing value, or approximately 0.083, to A. At the completion of this iteration, page A will have a PageRank of approximately 0.458.
What is Search Engine Optimization (also known as SEO)? A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[55] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[56] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[57] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[58] which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device [59]. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is.
[43] Katja Mayer views PageRank as a social network as it connects differing viewpoints and thoughts in a single place. People go to PageRank for information and are flooded with citations of other authors who also have an opinion on the topic. This creates a social aspect where everything can be discussed and collected to provoke thinking. There is a social relationship that exists between PageRank and the people who use it as it is constantly adapting and changing to the shifts in modern society. Viewing the relationship between PageRank and the individual through sociometry allows for an in-depth look at the connection that results.

Something a lot of people seem to have overlooked was hinted at in Greg Boser’s comment above. Greg identified that there is a major (and unfair) disparity with how authority sites such as Wikipedia disrupt the linkscape by run-of-site nofollows. Once Wikipedia implemented the no-follows, previously high-value links from Wikipedia were rendered worthless making the site less of a target for spammers. Increasingly large sites are following suit in order to cleanse their own pages of spam.
Yes the links we have are found elsewhere but our focus is saving our users and clients time so we consolidated the links because it takes hours and hours and hours of searching to find them and some searchers are not very savvy when it comes to looking for, and finding, good quality information. I look at the links like a library, my library has these books, so do a bunch of other libraries. I think it is a shame that I have to hide my books from Google because I have to many really good ones because it is seen as a BAD thing in Google’s eyes. Darned if you dont create a good site, and darned if you do.
That type of earth-shattering failure and pain really does a number on a person. Getting clean and overcoming those demons isn't as simple as people make it out to be. You need to have some serious deep-down reasons on why you must succeed at all costs. You have to be able to extricate yourself from the shackles of bad habits that have consumed you during your entire life. And that's precisely what Sharpe did. 

btw; All those SEO’s out there probably made some monies off clients, selling the sculpting thang to them. I know some are still insisting it worked, etc, but would they say in public that it didn’t work after they already took a site’s money to sculpt? How would anyone judge if it worked or not definitively? The funny thing is, the real issues of that site could have been fixed for the long term instead of applying a band aide. Of course; knowing the state of this industry right now, band aides are the in thing anyway.
Here’s my take on the whole pagerank sculpting situation. As I understand it, the basic idea is that you can increase your rankings in Google by channeling the page rank of your pages to the pages you want ranked. This used be done with the use of the ‘no folow’ tag. That said, things have changed, and Google has come out and said that the way ‘no follow’ use to work has changed. In short, using ‘no follow’ to channel that page rank juice is no longer as effective as it once was.
I compare the latest Google search results to this: Mcdonalds is the most popular and is #1 in hamburgers… they dont taste that great but people still go there. BUT I bet you know a good burger joint down the road from Google that makes awesome burgers, 10X better than Mcdonalds, but “we” can not find that place because he does not have the resources or budget to market his burgers effectively.
I’m in the wedding industry and recently a Wedding SEO Company began touting PageRank sculpting as the missing link for SEO. So naturally I got intrigued and searched for your response to PageRank sculpting and your answer for anything SEO-related is always the same. “Create new, fresh, and exciting content, and organically the links and your audience will grow.”
I work on a site that allows users to find what they are looking for by clicking links that take them deeper and deeper into the site hierarchy. Content can be categorised in lots of different ways. After about three steps the difference between the results pages shown is of significance to a user but not to a search engine. I was about to add nofollow to links that took the browser deeper than 3 levels but after this announcement I won’t be…
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.
Donating your time or money to local charities, organizations, and schools is actually a great - yet often overlooked - way of obtaining backlinks. Such organizations often have pages where they promote sponsors and donors, giving you the opportunity to net a backlink from a trusted organization. If such an organization has a donors section on their homepage, that's even better!
For the purpose of their second paper, Brin, Page, and their coauthors took PageRank for a spin by incorporating it into an experimental search engine, and then compared its performance to AltaVista, one of the most popular search engines on the Web at that time. Their paper included a screenshot comparing the two engines’ results for the word “university.”
There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment. 
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