Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
Hi Dean! Thanks for the ideas! They are awesome! However, I have a serious doubt about the Scholarship link. I’ve checked a few of those .edu sites.. and now that so many people have followed your tips… those .edu sites have TONS of links to niche sites… even if the link comes from a high DA site.. don’t you think it might be weird in the eyes of google? I don’t know if it might be dangerous to have a link from the same page with hundreds of low quality sites (not all of them, but some for sure).. what do you think? Thanks!
Two weeks ago I changed a few internal anchor text links for a HTML SELECT Label in order to save some space in the menu bar. Today, when I saw in Google the Cache (text-version) page of my site I realized that all the links in the HTML SELECT Label cannot be followed. So I understand that Googlebot doesn’t follow this links and obviously there’s no inbound ‘link juice’. Is that so?

Mega-sites, like http://news.bbc.co.uk have tens or hundreds of editors writing new content – i.e. new pages - all day long! Each one of those pages has rich, worthwile content of its own and a link back to its parent or the home page! That’s why the Home page Toolbar PR of these sites is 9/10 and the rest of us just get pushed lower and lower by comparison…


“NOTE: You may be curious what your site’s or your competitor’s PR score is. But Google no longer reveals the PageRank score for websites. It used to display at the top of web browsers right in the Google Toolbar, but no more. And PR data is no longer available to developers through APIs, either. Even though it’s now hidden from public view, however, PageRank remains an important ingredient in Google’s secret ranking algorithms.”

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin. Also, don’t do anything shady or unnatural to create backlinks, like asking a site to put a link in the footer of every page on their site.
Brunson talks about this reverse engineering in his book called, Dot Com Secrets, a homage to the internet marketing industry, and quite possibly one of the best and most transparent books around in the field. Communication is what will bridge the divide between making no money and becoming a massive six or seven-figure earner. Be straight with people and learn to communicate effectively and understand every stage of the process and you'll prosper as an internet marketer.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12]
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.

If you are going to use SEM, you must build the costs of using this form of marketing into your cash-flow forecasts and the prices you’re charging for your work. Spending $3,000 a month on Adwords to land $20,000 of business is eminently sensible in most cases. Spending $3,000 a month to land $3,500 of business, on the other hand, is likely to be a disaster for your business’s ability to trade effectively in the long term.
Secondly, nofollow is also essential on links to off-topic pages, whether they’re internal or external to your site. You want to prevent search engines from misunderstanding what your pages are about. Linking relevant pages together reinforces your topic relevance. So to keep your topic silos clear, strategic use of the nofollow attribute can be applied when linking off-topic pages together.
Secondly, nofollow is also essential on links to off-topic pages, whether they’re internal or external to your site. You want to prevent search engines from misunderstanding what your pages are about. Linking relevant pages together reinforces your topic relevance. So to keep your topic silos clear, strategic use of the nofollow attribute can be applied when linking off-topic pages together.
Wikipedia, naturally, has an entry about PageRank with more resources you might be interested in. It also covers how some sites using redirection can fake a higher PageRank score than they really have. And since we’re getting all technical — PageRank really isn’t an actual 0 to 10 scale, not behind the scenes. Internal scores are greatly simplified to match up to that system used for visible reporting.
I think that removing the link to the sitemap shouldn’t be a big problem for the navigation, but I wonder what happens with the disclaimer and the contact page? If nofollow doesn’t sink the linked page, how can we tell the search engine that these are not content pages. For some websites these are some of the most linked pages. And yes for some the contact page is worth gaining rank, but for my website is not.
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