As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]


For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.
Any definition of internet marketing needs to come along with a definition of things associated with it such as affiliate marketing, network marketing, multi-level marketing and so on and so forth. Some of these are less legitimate than others. For example, affiliate marketing is a tough nut to crack unless you have a massive following or you understand how to build excellent squeeze pages and effective sales funnels.
From a customer experience perspective, we currently have three duplicate links to the same URL i.e. i.e. ????.com/abcde These links are helpful for the visitor to locate relevant pages on our website. However, my question is; does Google count all three of these links and pass all the value, or does Google only transfer the weight from one of these links. If it only transfers value from one of these links, does the link juice disappear from the two other links to the same page, or have these links never been given any value?
Thanks for the clarification, Matt. We were just wondering today when we would hear from you on the matter since it had been a couple of weeks since SMX. I think we’d all be interested to know the extent to which linking to “trusted sites,” helps PageRank. Does it really mitigate the losses incurred by increasing the number of links? I ask because it seems pretty conclusive that the total number of outbound links is now the deciding metric for passing PageRank and not the number of DoFollow links. Any thoughts from you or others?
So, as you build a link, ask yourself, "am I doing this for the sake of my customer or as a normal marketing function?" If not, and you're buying a link, spamming blog comments, posting low-quality articles and whatnot, you risk Google penalizing you for your behavior. This could be as subtle as a drop in search ranking, or as harsh as a manual action, getting you removed from the search results altogether! 

Gotta love Google. They turn the entire SEO/webmaster world on its head with an announcement of a new attribute in 2005. We all go out and make changes to our sites to take advantage of this new algorithm change that is said to benefit out sites. And then 2 years later, they change their mind and rewrite the code – and dont bother to tell anyone. And then a YEAR LATER, they make an announcement about it and defend the change by saying “the change has been in effect for over a year, so if you haven’t noticed obviously it isnt that big a deal”

Paid-for links and ads on your site MUST have a nofollow attribute (see Google’s policy on nofollow). If you have paid links that are left followed, the search engines might suspect you are trying to manipulate search results and slap your site with a ranking penalty. Google’s Penguin algorithm eats manipulative paid links for lunch, so stay off the menu by adding nofollow attributes where applicable.

Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
“What does mean relevancy?”, – you may ask. Let’s imagine that you have blog about website building tips, but you have found an authoritative site about makeup trends. According to Google, this source won`t be a perfect one for you, because high authority sites should be closely related to yours. In other cases, it won’t work. The same thing goes for the content around which your link is inserted.
PageRank was influenced by citation analysis, early developed by Eugene Garfield in the 1950s at the University of Pennsylvania, and by Hyper Search, developed by Massimo Marchiori at the University of Padua. In the same year PageRank was introduced (1998), Jon Kleinberg published his work on HITS. Google's founders cite Garfield, Marchiori, and Kleinberg in their original papers.[5][18]
As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
More appropriately, blame Google for ever making the PageRank score visible. When Google first started, PageRank was something it talked about as part of its research papers, press releases and technology pages to promote itself as a smarter search engine than well-established and bigger rivals at the time — players like Yahoo, AltaVista and Lycos, to name a few.
“There may be a miniscule number of pages (such as links to a shopping cart or to a login page) that I might add nofollow on, just because those pages are different for every user and they aren’t that helpful to show up in search engines” – it doesn`t make much sense. If a page isn`t helpful and should not show up on search results, the best option is to meta-noindex the page and disallow it on robots.txt.
The green ratings bars are a measure of the importance Google’s assessment of the importance of a web page, as determined by Google’s patented PageRank technology and other factors. These PageRank bars tell you at a glance whether other people on the web consider Google considers a page to be a high-quality site worth checking out. Google itself does not evaluate or endorse websites. Rather, we measure what others on the web feel is important enough to deserve a link. And because Google does not accept payment for placement within our results, the information you see when you conduct a search is based on totally objective criteria.
Most schools / universities have just an [email protected]… or [email protected]…. email address, which goes to the reception. I don’t really know who to address this email to, as I believe a lot of the time the admin person receiving it ignore and delete it without passing it on to someone relevant, e.g. the school’s or universities’ communications manager. Hope you can help me on this one! Thanks so much in advance!
Positioning of a webpage on Google SERPs for a keyword depends on relevance and reputation, also known as authority and popularity. PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword.[36] The PageRank of the HomePage of a website is the best indication Google offers for website authority.[37]
When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
Hi, Norman! PageRank is an indicator of authority and trust, and inbound links are a large factor in PageRank score. That said, it makes sense that you may not be seeing any significant increases in your PageRank after only four months; A four-month old website is still a wee lad! PageRank is a score you will see slowly increase over time as your website begins to make its mark on the industry and external websites begin to reference (or otherwise link to) your Web pages.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Our team is made up of industry-recognized thought leaders, social media masters, corporate communications experts, vertical marketing specialists, and internet marketing strategists. Members of the TheeTeam host SEO MeetUp groups and actively participate in Triangle area marketing organizations. TheeDigital is an active sponsor of the AMA Triangle Chapter.
(spread across a number of pages) which lists something like 1,000 restaurants in a large city with contact details and a web link to each of those restaurant’s home page. Given that the outgoing links are relevant to my content, should I or should I not be using REL=nofollow for each link given the massive quantity of them? How will my ranking for pages containing those links and pages elsewhere on my site be affected if I do or don’t include REL=nofollow for those links? My fear is that if I don’t use REL=nofollow, Google will assume my site is just a generic directory of links (given the large number of them) and will penalize me accordingly.
However, some of the world's top-earning blogs gross millions of dollars per month on autopilot. It's a great source of passive income and if you know what you're doing, you could earn a substantial living from it. You don't need millions of visitors per month to rake in the cash, but you do need to connect with your audience and have clarity in your voice.
The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
Fortunately, Google never gave up on the idea of backlinks; it just got better at qualifying them and utilizing other online signals to determine quality from disreputable tactics. Unethical methods can not only hurt your rankings, but can cause your domain to incur penalties from Google. Yes, your domain can be penalized and can even be removed from Google’s index if the offense is serious enough.
By utilizing SEM, it provides you with a great avenue for getting the word out quickly and effectively. If you have the budget, then marketing on search engines for competitive keywords might be the right fit for you. But be prepared to pony up. Keywords can range anywhere from a few cents to upwards of $50 and more. The quality score for any term is reflective of what you can expect to pay for bidding on that keyword. The lower the competition, the lower the quality score and the lower the price.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.
Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
I always like hearing a new idea for beefing up the number of backlinks to a website. The fact is, creating backlinks is hard work. There’s always that urge to look for a better way to do things. Just keep in mind that Google is always on the lookout for anyone who might be trying to “game” the system. Google’s algorithm, especially, looks closely at how relative the content on both sites appears to be. If there’s a close match, it’s a good link. If not, the backlink may appear to be a little suspect!
PageRank is one of many, many factors used to produce search rankings. Highlighting PageRank in search results doesn’t help the searcher. That’s because Google uses another system to show the most important pages for a particular search you do. It lists them in order of importance for what you searched on. Adding PageRank scores to search results would just confuse people. They’d wonder why pages with lower scores were outranking higher scored pages.
Wow Brian…I’ve been making and promoting websites full-time since 2006 and just when I thought I’ve seen it all, here you are introducing me to all these innovative ways of getting backlinks that I wasn’t aware of before. I never subscribe to newsletters, but yours is just too good to say no to! Thanks very much for this information. Off to read your other posts now…
In my experience this means (the key words are “not the most effective way”) a page not scored by Google (“e.g. my private link” – password protected, disallowed via robots.txt and/or noindex meta robots) whether using or not using rel=”nofollow” attribute in ‘links to’ is not factored into anything… because it can’t factor in something it isn’t allowed.
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
Okay. Okay. There is a lot to learn. However, everyone has to start somewhere. If you're just being introduced to internet marketing, and you've become bedazzled by the glitz and the glamor of the top online income earners, know that it's not going to be easy to replicate their success. Be sure that you set your expectations the proper way. As long as you stay persistent, you can achieve your goals of generating healthy amounts of money online without becoming the victim of a scam.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
Matt, you don’t mention the use of disallow pages via robots.txt. I’ve read that PageRank can be better utilised by disallowing pages that probably don’t add value to users searching on engines. For example, Privacy Policy and Terms of Use pages. These often appear in the footer of a website and are required by EU law on every page of the site. Will it boost the other pages of the site if these pages are added to robots.txt like so?
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[67][68]

Our backgrounds are as diverse as they come, bringing knowledge and expertise in business, finance, search marketing, analytics, PR, content creation, creative, and more. Our leadership team is comprised of successful entrepreneurs, business executives, athletes, military combat veterans, and marketing experts. The Executives, Directors, and Managers at IMI are all well-respected thought leaders in the space and are the driving force behind the company’s ongoing success and growth.
As I was telling Norman above, these days what we’ve come to call content marketing is really a big part of “link building.” You can’t buy links, and “you link to me I’ll link to you” requests often land on deaf ears. Its really all about creating high quality content (videos, images, written blog posts) that appeals to the needs/wants of your target market, and then naturally earning inbound links from sources that truly find what you have to offer worth referencing.
So, as you build a link, ask yourself, "am I doing this for the sake of my customer or as a normal marketing function?" If not, and you're buying a link, spamming blog comments, posting low-quality articles and whatnot, you risk Google penalizing you for your behavior. This could be as subtle as a drop in search ranking, or as harsh as a manual action, getting you removed from the search results altogether!
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